Introduction of China largest e-retailer JD

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Introduction of China largest e-retailer JD

  1. 1. www.jd.com JD.COM : Gateway to Quality Lifestyles 2013.8
  2. 2. 目 录 CONTENTS 1. Ecommerce with Unlimited Opportunities 2. The Fast Growing JD.COM 3. Focusing on Building the Core Competition Edges
  3. 3. www.jd.com Page_001 Ecommerce with Unlimited Opportunities  China’s e-commerce sector has been growing very fast. As june of 2013, China’s total number of netizens reached 591 million and number of online shoppers reached 271 million. The numbers are still growing. 210,000 298,000 384,000 457,300 513,100 564,000 46,410 74,000 108,000 160,510 193,950 242,000 0 100000 200000 300000 400000 500000 600000 2007 2008 2009 2010 2011 2012 CNNIC: Comparison of China’s number of netizens and number of online shoppers Number of netizens Number of online shoppers
  4. 4. www.jd.com Page_001  China’s online retail market has been growing remarkably, and its percentage in China’s total retail volume is increasing on a yearly basis. The transaction volume of China’s online shopping market during 2006-2015 Source: iResearch 0 5000 10000 15000 20000 25000 30000 RMB 100 million 2006 2007 2008 2009 2010 2011 2012 2013e2014e2015e The transaction volume of online shopping 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.0% 9.0% 10.0% 2006 2007 2008 2009 2010 2011 2012 2013e 2014e 2015e The percentage in the total retail volume Ecommerce with Unlimited Opportunities
  5. 5. www.jd.com Page_001  B2C represents the future direction of e-commerce: The size of the B2C online shopping market is growing year after year, whereas the C2C market is shrinking. 92.1% 92.2% 86.3% 74.7% 70.3% 64.9% 59.2% 54.3% 50.6% 7.9% 7.8% 13.7% 25.3% 29.7% 35.1% 40.8% 45.7% 49.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 2008 2009 2010 2011 2012 2013e 2014e 2015e 2016e Percentage of C2C transactions (%) Percentage of B2C transactions (%) Source: iResearch Structure of the transaction volume of China’s online shopping market during 2009-2015 Note: In 2011, the transaction volume of China’s online shopping market was RMB 1304 billion, of which C2C was RMB 387 billion Ecommerce with Unlimited Opportunities
  6. 6. www.jd.com Page_001  China’s largest online retailer, growing 3 times faster than the industry average  Over 100 million registered users, and 30 thousand suppliers and sellers  The average daily page views (PVs) are about 200 million, the average daily unique visitors (UVs) are about 15 million, and the number of orders per day is about 1 million The Fast Growing JD.COM
  7. 7. www.jd.com Page_001 —To collaborate, to be trustworthy, to make friends —To become the most trustworthy company in the world —People come before the company Mission Business philosophy Goal Development philosophy —Making Life carefree and joyful Philosophies of JD.COM The Fast Growing JD.COM
  8. 8. www.jd.com Page_001 JingDong was officially launched Launch the new domain name www.360buy .com Received a combined investment of US$ 21 million from Capital Today, Bull Capital Partners, and the private company of Mr. Botao Liang Received US$ 10 million from Capital Today as its first investment Received US$ 1.5 billion as investment from fund managers and celebs Milestones January 2004 August 2007 June 2007 January 2009 April 2011 April 2013February 2013 Enable short domain name JD.COM, start using the mascot “Joy” Received a combined investment of US$ 700 million from Ontario Teachers’ Pension ,Kingdom Holdings Company and several other investors The Fast Growing JD.COM
  9. 9. www.jd.com Page_001 Awards & Accolades  In 2013 August, JD.COM won the "China Internet Corporation Charity Award" for the year 2012-2013 at China Internet Conference.  In 2013 August, JD.COM was named one of "The Most Respected Companies" for the year 2012-2013 by The Economic Observer newspaper.  In September 2012, JD.COM was named “the Most Admired Company” for the year 2012 by the Fortune magazine(Chinese Edition) .  In December 2011, JD.COM founder and CEO Liu Qiangdong was named “CCTV Economic Person of the Year in China” for the year 2011  In September 2011, JD.COM was named “Best Employer of 2011: Company Most Suitable to Work for in China” by the Fortune magazine (Chinese Edition) .  In August 2011, JD.COM was included on the “List of Model e-Commerce Companies” by the Ministry of Commerce.  In May 2010, JD.COM was named one of the “Top10 Growing & Innovative e-Commerce Companies in China” at the 4th APEC e-Commerce Business Alliance Forum hosted by the Ministry of Commerce.  In July 2009, JD.COM was named the “Shopping Website Most Loved by Netizens in 2009” by the Internet Association.  In December 2008, JD.COM was named “The Most Trustworthy Company” during the selection of Beijing’s trustworthy e-commerce companies in 2008 hosted by China E-Commerce Association. The Fast Growing JD.COM
  10. 10. www.jd.com Page_001 Growing Momentum 2004 2005 2006 2007 2008 2009 2010 2011 2012 Continuous and high-speed growth of revenues The Fast Growing JD.COM
  11. 11. www.jd.com Page_001 Source: iResearch, Q2 2013  JD.COM continued to achieve robust growth in 2013Q2, having a 43.9% share in China’s self- run B2C market and a 17.1% share in China’s B2C market as a whole by Q2 . Market Shares Shares in self-run B2C market Shares in B2C market The Fast Growing JD.COM JD.COM 43.9% Suning 13.2% Amazon 1.9% 51buy 3.6% Vip shop 3.9% Dangdang 4.6% Gome 5.1% Yihaodian 5.4% Vancl 5.5% Others 12.9% Others 11.6% Vancl 0.7% Yihaodian 1.4% Dangdang 1.8% Gome 1.9% Vipshop 2.0% Amazon 2.2% Suning 5.0% Tencent B2C 5.6% JD.com 17.1% Tmall 50.8%
  12. 12. www.jd.com Page_001  A powerful targeted marketing force  A stable and comprehensive IT system  A nationwide self-owned fulfillment system Four Core Competition Edges  A big high-value customer base
  13. 13. www.jd.com Page_001 A big high-value customer base  The number of registered users has been growing at a high speed. By 2012 we have over 80 million registered users, up to now the number has reached 100 million, and both the percentage of active users and the customers’ annual average spending are higher than the industry average 10 thousand people 1.3 3.8 9.4 28 126 610 1300 3500 8000 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 2004 2005 2006 2007 2008 2009 2010 2011 2012
  14. 14. www.jd.com Page_001  JD.COM has built a self-owned fulfillment system consisting of 6 fulfillment centers, over 1300 delivery sites and 300 self-pickup sites, covering 1197 districts and counties. The Northeast China Fulfillment Center The Central China Fulfillment Center The Southwest China Fulfillment CenterThe South China Fulfillment Center The East China Fulfillment Center The North China Fulfillment Center Headquarters Chengdu Guangzhou Wuhan Shanghai Yangzhou Shenyang Beijing The Southwest China Branch The Central China Branch The South China Branch The National Customer Service Center The East China Branch The North China Branch The Northeast China Branch A nationwide self-owned fulfillment system
  15. 15. www.jd.com Page_001  JD.COM has built the “Asia’s No.1” modern warehousing & fulfillment facilities in Shanghai, Beijing, Guangzhou, Wuhan and other cities. A nationwide self-owned fulfillment system
  16. 16. www.jd.com Page_001 Subject- specific marketing Joint marketing Resource integration Not just meeting the needs of customers, we create needs for them through subject-specific marketing activities We launch joint marketing together with our suppliers under a brand cooperation model Build a platform combining 3 functions together: sales, brand display, and interactive community Build a major database of consumers, to make targeted marketing possible Integrate resources, to build up the brand through a diverse range of media forms Major database A powerful targeted marketing force  The integrated marketing resources of JD.COM can provide targeted brand promotion & product marketing platforms for our partners Platform building
  17. 17. www.jd.com Page_001  We have a stable system covering the company’s entire value chain, to comprehensively improve user experience by building and optimizing an open platform on an ongoing basis. Marketing manageme nt Supplier manageme nt Warehousin g manageme nt Financial system Customer data Website as the front desk Delivery manageme nt A stable and comprehensive IT system
  18. 18. 谢谢! Thank you! 北京市朝阳区北辰西路8号北辰世纪中心A座6层 6F Building A, North-Star Century Center, 8 Beichen West Street, Chaoyang District, Beijing 100101 T. 010-5895 1234 F. 010-5895 1234 E. xingming@jd.com www.jd.com 北京市朝阳区北辰西路8号北辰世纪中心A座6层 6F Building A, North-Star Century Center, 8 Beichen West Street, Chaoyang District, Beijing 100101 T. 010-5895 1234 F. 010-5895 1234 E. xingming@jd.com www.jd.com

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