UX per i Tablet Magazine (iPad)

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Come si progetta un magazine per iPad? Perché è una sfida per i UX Designer? Sneak preview di un nuovo framework concettuale made in Tippy.

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UX per i Tablet Magazine (iPad)

  1. 1. User Experience per iPad Magazine @ 2011
  2. 2. Perché unMagazine?
  3. 3. Tablet ❤ Magazine
  4. 4. Approfondimento Multimedia Ritmo
  5. 5. Magazine News Form Factor
  6. 6. Content Madness
  7. 7. Read ReadLook Look Watch Listen Search Play Connect Share Buy
  8. 8. iPad Magazine =Branded Content Experience @ Joe Zeff
  9. 9. “No longer do we simply publish contents... @ Joe Zeff
  10. 10. ...we createexperiences that create value” @ Joe Zeff
  11. 11. Editori Lettori Creare Valore
  12. 12. E’ così semplice?
  13. 13. Roba Seria! Problema #1Quale Approccio?
  14. 14. RobaProblema #1: Approccio Seria! Rivendere gli stessi contenuti @ Joe Zeff
  15. 15. RobaProblema #1: Approccio Seria!
  16. 16. RobaProblema #1: Approccio Seria! Riassemblare gli stessi contenuti @ Joe Zeff
  17. 17. RobaProblema #1: Approccio Seria!
  18. 18. RobaProblema #1: Approccio Seria! Mixare vecchi e nuovi contenuti @ Joe Zeff
  19. 19. RobaProblema #1: Approccio Seria! Mixare vecchi e nuovi contenuti
  20. 20. RobaProblema #1: Approccio Seria! Creare qualcosa completamente nuovo @ Joe Zeff
  21. 21. RobaProblema #1: Approccio Seria!
  22. 22. Roba Seria! Problema #2Modello di Business?
  23. 23. RobaProblema #2: Business Model Seria!
  24. 24. Roba Seria! Problema #3Quale tecnologia?
  25. 25. RobaProblema #3: Tecnologia Seria! iOS Android Blackberry
  26. 26. RobaProblema #3: Tecnologia Seria! iOS Android Windows 7 Blackberry
  27. 27. RobaProblema #3: Tecnologia Seria!
  28. 28. THE T-FRAMEWORK (BETA 1.2)
  29. 29. THE T-FRAMEWORK USER RESEARCH INTERACTION BUSINESS DESIGN OBJECTIVES INFORMATION INFORMATION & VISUAL DESIGN ARCHITECTURE
  30. 30. THE T-FRAMEWORK DNA DEL MAGAZINE
  31. 31. THE T-FRAMEWORK the TASK TREE #1 Stakeholder Interview #5 Prioritize Strategies #2 Historic Facts Analysis #3 Buzz Analysis #4 Competitors Analysis BUSINESS OBJECTIVES
  32. 32. THE T-FRAMEWORK the TASK TREE BEFORE... ...THE PROCESS #1 Identify Stakeholders A. Preliminary Research #2 Schedule & Logistic B. List Attributes #3 Invite Stakeholders C. Cluster Attributes D. Create People E. Prioritize Profiles F. Tell Stories G. Prepare Deliverables USER RESEARCH (Personas)
  33. 33. “Tablet is thebrother/sister toPrint that Online never was...” @ Mario Garcia
  34. 34. Grazie a tutti!
  35. 35. UX DESIGN & STRATEGY CESARE BOTTINI www.tippy.it cesare@tippy.it +39 059 830.34.07 +39 329 495.77.09

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