My speech at UX Cambridge 2016.

1. Service Design is
breaking bad: all in
to the weed industry
Cesare Bottini - @Cecce67
UX Cambridge 2016

2. prologue

3. rising the bar

4. the question

5. how powerful we really are?

6. automotive

7. healthcare

8. retail

9. culture

10. education

11. why weed?

12. still controversial

13. personal

14. new context

15. mass market

16. recreational only

17. approach

18. not that easy

19. 1 day wks > 40 min call

20. InstaWKS™

21. coring

24. + serendipity
storytelling

25. main findings

26. 01 | tech is a bridge

27. 02 | design can relief anxiety

28. 03 | design for stoners

29. 04 | digital legacy

30. it’s your turn

31. designing the banana*
*movie theatre

32. epiphanies

33. a | design is a lens
b | complexity is good
c | go agile
d | you already got the tools

34. you got the power!

35. thank you.

36. let’s stay in touch!
Cesare Bottini | experience strategist @sketchin.com
cesare@sketchin.ch | @Cecce67 | join me on every major social network!

37. sketchin