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Yara Paoli - Personalisation: Using data to customise products and deliver new experiences for your audience

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Personalisation: Using data to customise products and deliver new experiences for your audience

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Yara Paoli - Personalisation: Using data to customise products and deliver new experiences for your audience

  1. 1. Personalisation: Using data to customise products and deliver new experiences for audiences Yara Paoli, Vice President, Growth @yarapaoli | @SkyscannerAUS
  2. 2. 7 years at Skyscanner; (it’s been like 5 different start ups!) 12 years in Online Marketing, Business Localisation and Development, Psychology, Music and Growth. @yarapaoli
  3. 3. We’re a service by travellers, for travellers. Gareth Williams, Skyscanner CEO
  4. 4. The Skyscanner story
  5. 5. 10 offices 70 currencies 30 languages 60 million p/m 70 million app downloads
  6. 6. Let’s get personal
  7. 7. Personalisation Seamlessness Choice Personality
  8. 8. Turn that into useful and relevant information Personalisation Use data from interactions with our site Skyscanner Interface Send that information at the right time
  9. 9. Seamlessness Smartphone Smartwatch Messengers Desktop Laptop Tablet
  10. 10. Search filters Additional information (baggage fees, seat configuration, meals etc.) enabling to compare products not just based on prices Price to Product Comparison Choice
  11. 11. Millennials do not want a corporate brand The Skyscanner brand is ultimately a reflection of us Personality
  12. 12. Personalisation in action
  13. 13. Our rules of TransparentComfortable, not creepy Improve user experience personalisation
  14. 14. Personalisation Recommended for you Target messaging Events that affect travel
  15. 15. Choice Empowered to choose
  16. 16. Choice Direct Booking
  17. 17. Human touch Personality
  18. 18. 1. Personalisation and data democratisation 2. Choice and move to direct booking 3. Personality and trust
  19. 19. Thank you Yara Paoli, Vice President, Growth @yarapaoli | @SkyscannerAUS

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