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Trevor Haynes - Transforming your brand to meet the changing needs of your consumer

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Transforming your brand to meet the changing needs of your
consumer

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Trevor Haynes - Transforming your brand to meet the changing needs of your consumer

  1. 1. Transforming Your Brand to Meet the Changing Needs of Your Customers Presented by Trevor Haynes, Chief Business Development Officer, Subway® Subway® and related assets are registered trademarks of Subway IP Inc. ©2017 SIP.
  2. 2. The world has changed
  3. 3. The world has changed Digital presence has become table stakes
  4. 4. The world has changed Value more important than ever
  5. 5. The world has changed Environment has changed The bar on
  6. 6. Brands need to pivot quickly
  7. 7. Place Product People
  8. 8. Place Orlando, Florida, U.S.
  9. 9. Manchester, UK
  10. 10. Décor A fresh take on
  11. 11. Ordering Experience An enhanced
  12. 12. Our Digital Platforms Building on
  13. 13. Products
  14. 14. Simpler Ingredients Moving toward
  15. 15. People
  16. 16. Valuing “Learning” Shifting from “training” to
  17. 17. employee engagement Increased is accompanied by a 12% increase in customer satisfaction Organizations with strong learning have cultures and are better able to meet future demands higher productivity
  18. 18. Lessons Learned

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