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The 10-point trade show survival guide

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You've booked a booth at a trade show, now what? Trade shows can be confusing and disorienting for prospects who, with various pulls on their attention, can find it hard to see the wood for the trees.

Help your prospects get out of the woods and on to your safe ground with this 10-point trade show survival guide!

Want to learn more about CeBIT Australia? Visit http://www.cebit.com.au.

Published in: Marketing
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The 10-point trade show survival guide

  1. 1. Leave your mark The 10-point trade show survival guide: Helping your prospects make it to your stand alive. 1 83% 20% Bring essentials4 Find your competitive edge 5 Embrace unique freebies 6 Get social8 Share the Power - aka WiFi 7 Be a good listener9 Be proactive10 of attendees can immediately identify your brand if your logo is prominently displayed. of attendees visit booths because of name recognition. loud and proud so customers and 33% 30-50% Light the way2 Look the part3 Shaping the business technology landscape You’ve booked a booth at a trade show, now what? Trade shows can be confusing and disorienting for prospects who, with various pulls on their attention, can find it hard to see the wood for the trees. Help your prospects get out of the woods and on to your safe ground with this 10-point trade show survival guide. Lighting can increase awareness of your stand by Supplement your booth with additional lighting like lamps and spotlights. Highlight your logo to make your brand name stand out from the rest. You’re there to represent your brand - so dress to impress. Display your name For trade shows business casual is usually the way to go, but if in doubt look up photos from past events. The key is looking professional, yet approachable, as this improves brand and stall credibility. Whatever you do, avoid hoodies and beanies. Your space must look inviting without detracting from your brand. Keep the booth tidy and include only the essential items. Choose props in scale with your booth so attendees also have room to explore. Trade show promotions boost lead count by Running a competition such as a raffle, quiz or prize wheel will draw in a crowd. To participate attendees should be required to leave their information, which will generate leads. Win, win. Drop forgettable corporate items like mugs, USBs and pens in favour of mobile charges, reusable water bottles, Moleskine notebooks and t-shirts. The latter are examples of freebies that walk the thin line between novelty and enduring function. WiFi coverage at events can be patchy due to high traffic. An unreliable internet connection should never be responsible for limiting your success. Why not bring your own and share it for free to generate a hub of activity around your stall? You can even generate leads from free WIFI by asking for email registration in exchange for access. Let people know exactly where you are via social media. Tap into event hashtags to create discussions, participate in conversations and share photos. Create your own event hashtag so customers can easily find and engage with you. prospects can seek you out with questions and feedback. Always be responsive to attendees’ needs and feedback. Meaningful dialogue is more effective than overselling your product. Your staff are a key ingredient to exhibition success. A snazzy booth won't get you far if your visitors are disengaged. Choose team members who are active, positive and receptive. Ensure they’re not just sitting their on their phones or talking to one another. Get them out there on the floor and leading people into your booth! It’s these staff that will create an environment attendees want to engage with. Free giveaways attract attention. However many people visit a booth, pick up freebies, then disappear into thin air, forgetting about your brand as they go. To leave a lasting impression, provide unique freebies that’s relevant to your offering. Looking for event exhibition opportunities? CeBIT Australia offers a number of attractive sponsorship and exhibition packages. Get in touch today to find out more.

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