The 10-point trade show survival guide:
Helping your prospects make it to your stand alive.
Share the Power -
Be a good listener9
of attendees can immediately
identify your brand if your logo
is prominently displayed.
of attendees visit booths
because of name recognition.
loud and proud so
Light the way2
Look the part3
Shaping the business technology landscape
You’ve booked a booth at a trade show, now what? Trade shows can be confusing
and disorienting for prospects who, with various pulls on their attention, can find
it hard to see the wood for the trees. Help your prospects get out of the woods
and on to your safe ground with this 10-point trade show survival guide.
Lighting can increase
awareness of your stand by
Supplement your booth with
additional lighting like lamps and
spotlights. Highlight your logo to
make your brand name stand out
from the rest.
You’re there to represent your
brand - so dress to impress.
Display your name
For trade shows business casual is
usually the way to go, but if in doubt
look up photos from past events. The
key is looking professional, yet
approachable, as this improves brand
and stall credibility. Whatever you do,
avoid hoodies and beanies.
Your space must look inviting without
detracting from your brand. Keep
the booth tidy and include only the
essential items. Choose props in
scale with your booth so attendees
also have room to explore.
Trade show promotions boost
lead count by
Running a competition such as
a raffle, quiz or prize wheel will
draw in a crowd. To participate
attendees should be required
to leave their information,
which will generate leads.
Drop forgettable corporate items like mugs,
USBs and pens in favour of mobile charges,
reusable water bottles, Moleskine notebooks
and t-shirts. The latter are examples of
freebies that walk the thin line between
novelty and enduring function.
WiFi coverage at events can be
patchy due to high traffic. An
unreliable internet connection
should never be responsible for
limiting your success.
Why not bring your own and share
it for free to generate a hub of
activity around your stall? You can
even generate leads from free WIFI
by asking for email registration in
exchange for access.
Let people know exactly where you
are via social media. Tap into event
hashtags to create discussions,
participate in conversations and
share photos. Create your own
event hashtag so customers can
easily find and engage with you.
prospects can seek you out with questions
Always be responsive to
attendees’ needs and feedback.
Meaningful dialogue is more
effective than overselling
Your staff are a key ingredient to exhibition success.
A snazzy booth won't get you far if your visitors are
disengaged. Choose team members who are active,
positive and receptive. Ensure they’re not just sitting
their on their phones or talking to one another.
Get them out there on the floor and leading people
into your booth! It’s these staff that will create an
environment attendees want to engage with.
Free giveaways attract attention.
However many people visit a
booth, pick up freebies, then
disappear into thin air, forgetting
about your brand as they go. To
leave a lasting impression, provide
unique freebies that’s relevant to
Looking for event exhibition opportunities? CeBIT Australia offers
a number of attractive sponsorship and exhibition packages.
Get in touch today to find out more.