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Laurie Wespes & Wendy Rattray - How does the collaboration between start-ups and incumbents stimulate innovation in the FMCG and Retail industry?

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How does the collaboration between start-ups and incumbents stimulate innovation in the FMCG and Retail industry?

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Laurie Wespes & Wendy Rattray - How does the collaboration between start-ups and incumbents stimulate innovation in the FMCG and Retail industry?

  1. 1. INNOVATING TOGETHER WHEN START-UPS
  2. 2. IN-STORE INVESTMENTS HAVE A NEGATIVE ROI 2/3 Sources: Bain online publications ‘Perfecting sales execution’ and ‘The new mission for brands: winning shoppers in store’ , POPAI Shopper Engagement Study, Nielsen ‘Cracking the trade promotion code’ 75% SHOPPERS DECISION AT POS 90% EXECUTIVES SALES EXECUTION AS TOP 5 PRIORITIES +25% SALES UPLIFT BY EFFECTIVELY MOBILIZING STORE ASSETS
  3. 3. Low coverageTime consumingExpensive 1/4 REAL TIME 100%
  4. 4. A COMMUNITY OF STORE-CHECKERS REPORTING REAL-TIME DATA
  5. 5. Promo & Merchandising Consumer insights Pricing Planograms & Shelf space Customer experience
  6. 6. UNILEVER FOUNDRY: INNOVATION THROUGH COLLABORATION OUR OBJECTIVE IS TO BUILD AND CULTIVATE STRATEGIC PARTNERS FOR THE FUTURE
  7. 7. GROWTH I INNOVATOR I PARTNER PILOT AND THEN SCALE TECHNOLOGIES ACROSS UNILEVER
  8. 8. 7000+ 350+ 25+ $25m+ 110+ 45+ APPLICATIONS RECEIVED MENTORS REGISTERED BRANDS INVOLVED INVESTED INTO PILOTS START-UPS PILOTED SCALED-UP
  9. 9. H E R O AVE CONFIDENCE BUT BE HUMBLE MBRACE IMPERFECTION, COMPENSATE WITH SERVICE EQUEST FEEDBACK & ADAPT PEN UP – YOUR NETWORK IS KEY
  10. 10. H E R O AVE NO FEAR OF FAILURE MPOWER YOUR TEAM EWARD RISK NBOARD STARTUPS
  11. 11. Laurie Wespes laurie@snooper-app.com Wendy Rattray wendy.rattray@unilever.com LET’S

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