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Jaede Tan - Disrupt or be disrupted: How apps are transforming Australian business

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We don’t need to look far into the future to identify the next tide of digital disruption coming the way of businesses in Australia. Today, 1 in 3 businesses in the Aussie economy are facing significant disruption and millennials are driving this transformation. Digital disruption is now and mobile apps are at the centre of this. Jaede Tan will explain how to configure your roadmap for mobile disruption.

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Jaede Tan - Disrupt or be disrupted: How apps are transforming Australian business

  1. 1. Disrupt or be Disrupted: How Apps are Transforming Australian Business Jaede Tan Regional Director, App Annie
  2. 2. App Annie Is the Most Trusted Partner in the App Economy 2 www.appannie.com/intelligence | © 2017 App Annie 94 of top 100 mobile app companies are App Annie customers.
  3. 3. App Annie: Global Reach, Local Expertise 450 Employees across 16 Locations
  4. 4. 4 © App Annie 2017 Time In Apps 2 Hours Per Day 85% Time on Smartphones PROPRIETARY
  5. 5. PROPRIETARY How many apps are on our phones?
  6. 6. PROPRIETARY How many apps are on our phones? 90
  7. 7. PROPRIETARY How many apps do Australians use in a month?
  8. 8. PROPRIETARY How many apps do Australians use in a month? 36
  9. 9. Usage and Revenue go Hand in Hand App Market Maturity Model Volume Time Usage Downloads Revenue
  10. 10. All Categories Showing Strong Usage Growth Worldwide Total Time Spent* in Apps Billions(Hours) *Time spent on Android Phones, excluding China
  11. 11. Revenue is Soaring Globally
  12. 12. H1 2017 YOY Worldwide Consumer Spend Americas $8.1B +28% EMEA $4.9B +23% Asia $17.1B +49%
  13. 13. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2017 Australia is a unique market. Here’s why.
  14. 14. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2016 1. One of the highest smartphone penetration rates globally
  15. 15. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2016 1. One of the highest smartphone penetration rates globally 2. Australians are well acquainted with a wide variety of apps from mobile first and traditional companies
  16. 16. Australians Are Hungry For a Wide Variety of Apps * Australia HQ Companies
  17. 17. And They Are Using Apps For Everything 9th8th 10th 12th 13th 24th Select Top Apps by iPhone MAU, October 2017 *Australia (excluding pre-installed apps)
  18. 18. App Market & Category Highlights
  19. 19. Australia #8 Globally by Revenue
  20. 20. Australia #8 Globally by Revenue
  21. 21. Australia a Top Market for Monetization
  22. 22. Key Categories Showing Solid YOY Growth Total Time Spent in Selected Categories Android Phone, Australia TimeSpent(Millions Hours)
  23. 23. “Consumers used to evaluate all their experiences in silos. ‘I’ll compare CarMax against all other used car dealers and I’ll compare Nordstrom against all other clothing retailers.’
  24. 24. “Consumers used to evaluate all their experiences in silos. ‘I’ll compare CarMax against all other used car dealers and I’ll compare Nordstrom against all other clothing retailers.’ But now, people are taking those best experiences and demanding they receive the same or better everywhere.” Jim Lyski, CMO, CarMax
  25. 25. Embrace Mobile as a Digital Channel to Drive Desired Customer Behaviour
  26. 26. Which KPIs to use? Which KPIs to Add, and What Goals to Set? $
  27. 27. Which KPIs to use? Which KPIs to Add, and What Goals to Set? $ Avg session duration Avg sessions per user Time Spent
  28. 28. Which KPIs to use? Which KPIs to Add, and What Goals to Set? Active Users Time Spent $ MAU / WAU / DAU Open rate Avg session duration Avg sessions per user
  29. 29. Which KPIs to use? Which KPIs to Add, and What Goals to Set? Downloads Install penetration Avg review score Active Users Time Spent $Downloads Retention MAU / WAU / DAU Open rate Avg session duration Avg sessions per user
  30. 30. Entertainment
  31. 31. *Top Video Streaming Apps by combined iPhone and Android phone MAU (iPhone only for China) Average MAU Growth in Top 5 Video Streaming Apps* H1 2017 vs H1 2015 %GrowthMAU Video Streaming Apps Adding Users Quickly
  32. 32. *Top Video Streaming Apps by combined iPhone and Android phone MAU (iPhone only for China) Average MAU Growth in Top 5 Video Streaming Apps* H1 2017 vs H1 2015 %GrowthMAU Video Streaming Apps Adding Users Quickly
  33. 33. Average Monthly Time in Apps Per User Top 5 Video Streaming Apps* by Publisher Type %GrowthinTimeSpentPerUser H12017vsH12016 Average Time Per User Per Month (Hours), H1 2017 Online-First Video Apps See Better Engagement
  34. 34. Average Monthly Time in Apps Per User Top 5 Video Streaming Apps* by Publisher Type %GrowthinTimeSpentPerUser H12017vsH12016 Average Time Per User Per Month (Hours), H1 2017 Online-First Video Apps See Better Engagement
  35. 35. *Combined iOS app store and Google Play revenue (China only for iOS) **SEA includes Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam Revenue in Top 5 Video Streaming Apps H1 2017 vs H1 2016 Video Apps Seeing 125% Growth YoY IndexedRevenue
  36. 36. *Combined iOS app store and Google Play revenue (China only for iOS) **SEA includes Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam Revenue in Top 5 Video Streaming Apps H1 2017 vs H1 2016 Video Apps Seeing 125% Growth YoY IndexedRevenue
  37. 37. Finance
  38. 38. Growth in Downloads in Applications (Non-Games) vs. Finance* Category Apps 2014–2016 PercentageGrowth *Category Includes Finance Categories on Both iOS and Google Play (iOS-only for China) **SEA Includes Thailand, Indonesia, Malaysia, Singapore, Philippines and Vietnam Finance Category Apps Experiencing Strong Downloads Growth
  39. 39. Average Monthly Sessions in Top 10 Banking Apps* SessionsPerUser *Top Apps by MAU on Android Phone Australians Using Banking Apps Almost Daily
  40. 40. 13-24 Year Olds in Australia Are Power Users 30 Sessions per Month in Retail Banking Apps
  41. 41. Top Banking Apps of 2016: Australia MAU Traditional Banks Dominate in Australia Rank App 1 CCB Mobile Application 2 China Merchants Bank Pocket Life 3 China Merchants Bank 4 ICBC Mobile Banking 5 Bank of China Mobile 6 ICBC e-Bank 7 ABChina Mobile Banking 8 Bank of Communications 9 Pingan Life Insurance 10 SPD BANK Mobile Rank App 1 KBstar banking 2 NH Bank 3 Shinhan S Bank 4 Woori Bank Personal Banking 5 Shinhan FAN 6 Woori Bank Push 7 Hana 1Q bank 8 i-ONE Bank by IBK Bank 9 Shinhan Card 10 HyundaiCard Rank App 1 Rakuten Card 2 Bank of Tokyo-Mitsubishi UFJ 3 Mitsui Sumitomo Bank 4 Rakuten Bank 5 Jibun Bank 6 SAISON Portal 7 Mitsui Sumitomo Card Vpass 8 SBI Sumishin Net 9 Mizuho Bank Direct 10 Japan Net Bank Balance Check Rank App 1 CommBank 2 ANZ goMoney Australia 3 NAB 4 Westpac Banking 5 ING DIRECT Australia Banking 6 St.George Banking 7 Bankwest 8 Suncorp Bank 9 Citibank Australia 10 Bendigo Bank Top Banking Apps of 2016: China MAU Top Banking Apps of 2016: South Korea MAU Top Banking Apps of 2016: Japan MAU Core Banking Services Specialized Financial Services
  42. 42. Top Banking Apps of 2016: Australia MAU Traditional Banks Dominate in Australia Rank App 1 CCB Mobile Application 2 China Merchants Bank Pocket Life 3 China Merchants Bank 4 ICBC Mobile Banking 5 Bank of China Mobile 6 ICBC e-Bank 7 ABChina Mobile Banking 8 Bank of Communications 9 Pingan Life Insurance 10 SPD BANK Mobile Rank App 1 KBstar banking 2 NH Bank 3 Shinhan S Bank 4 Woori Bank Personal Banking 5 Shinhan FAN 6 Woori Bank Push 7 Hana 1Q bank 8 i-ONE Bank by IBK Bank 9 Shinhan Card 10 HyundaiCard Rank App 1 Rakuten Card 2 Bank of Tokyo-Mitsubishi UFJ 3 Mitsui Sumitomo Bank 4 Rakuten Bank 5 Jibun Bank 6 SAISON Portal 7 Mitsui Sumitomo Card Vpass 8 SBI Sumishin Net 9 Mizuho Bank Direct 10 Japan Net Bank Balance Check Rank App 1 CommBank 2 ANZ goMoney Australia 3 NAB 4 Westpac Banking 5 ING DIRECT Australia Banking 6 St.George Banking 7 Bankwest 8 Suncorp Bank 9 Citibank Australia 10 Bendigo Bank Top Banking Apps of 2016: China MAU Top Banking Apps of 2016: South Korea MAU Top Banking Apps of 2016: Japan MAU Core Banking Services Specialized Financial Services
  43. 43. Credit Card & Loyalty Transaction Tracking & Alerts Investments & Insurance Mobile Payments & Wallets Core Banking Apps Shinhan S Bank Shinhan CardShinhan Fan Shinhan Bank Salimi Shinhan Investment i mobile Rakuten Bank Rakuten Card China Merchants Bank China Merchants Bank Pocket Life CommBank South Korea China Australia Japan Rakuten Pay Financial Services Apps by Selected Banking Organizations Banks Have Embraced Apps, but Approach Varies by Market
  44. 44. Retail
  45. 45. Australia Top Shopping Apps by MAU October 2017, iPhone Few Traditional Retailers Inside Australian Top Rankings
  46. 46. Australia Top Shopping Apps by MAU October 2017, iPhone Few Traditional Retailers Inside Australian Top Rankings
  47. 47. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2017 Traditional Retailers Can Win on Mobile
  48. 48. Rank App 1 Amazon 2 eBay 3 Walmart 4 Groupon 5 Walgreens 6 Wish 7 Carthweel 8 letgo 9 Kohl's 10 OfferUp H1 2017 Top Shopping Apps by Combined MAU, United States US Top Brick & Mortar Shopping Apps by MAU IndexedMAU USA: Traditional Retailers Fight Back
  49. 49. Rank App 1 Amazon 2 eBay 3 Walmart 4 Groupon 5 Walgreens 6 Wish 7 Carthweel 8 letgo 9 Kohl's 10 OfferUp H1 2017 Top Shopping Apps by Combined MAU, United States US Top Brick and Mortar Shopping Apps by MAU IndexedMAU USA: Traditional Retailers Fight Back
  50. 50. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2016 1. What successful/unsuccessful features did they build? 2. How did they market the app? 3. One bundled app? Or many unbundled apps? Lessons to Learn From Their Data
  51. 51. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2017 Starbucks - The Gold Standard of Loyalty
  52. 52. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2016 Lessons to Learn From Their Data
  53. 53. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2016 Lessons to Learn From Their Data Customers could start using Uber to book a ride to Starbucks
  54. 54. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2016 Mobile Success: Starbucks App driving 8%of all transactions >20%in busiest stores
  55. 55. Confidential l Property of App Annie l Do Not Disclose l © App Annie 2016 Driving Product Innovation • Identify new product features, that produce the best outcomes • Benchmark against the best apps to build an app that customers want
  56. 56. Thank you! appannie.com/insights

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