Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ezechiel Ritchie - World Wide Web publishers versus social platforms: Where should brands invest over the next 12 months?

110 views

Published on

World Wide Web publishers versus social platforms: Where should brands invest over the next 12 months?

Published in: Software
  • Be the first to comment

Ezechiel Ritchie - World Wide Web publishers versus social platforms: Where should brands invest over the next 12 months?

  1. 1. Ezechiel Ritchie | Head of Media Sales - Australia & New Zealand World Wide Web Publishers Versus Social Platforms: Where Should Brands Invest Over The Next 12 Months?
  2. 2. You Have Seen Us Before Delivering Billions of Moments of Discovery on the Open Web
  3. 3. SLIDE | 3 You May like Cook and Enjoy. It Really Is That Simple - Watch Blue Apron The 20 Best Ski Resorts in Europe TheIndependent 7 Reasons Why Glasses Should be Bought Online GlassesUSA Blue Apron delivers all the fresh ingredients you need to make delicious meals in exactly the right proportions. We offer two plans, with no commitment or no fees, so you can prepare delicious, in- ventive meals at home. Wedo the menu planning and shopping, and deliver recipes right to your door with all the fresh, perfectly portioned ingredients you need to cook them. All you have to do is cook and enjoy! You can skip any week’s delivery in advance or cancel at any time. Links byTaboola Cook and Enjoy. It Really Is That Simple -Watch BlueApron 7 Reasons Why Glasses Should be BoughtOnline You May like Now also recommending video content
  4. 4. High-impact video to drive awareness & consideration
  5. 5. SLIDE | 5 How Brands Reach Customers DISCOVERY STATE OF MIND
  6. 6. Canada Japan South Korea China Brazil USA Australia 5B UK Germany France India Mexico 18B 10B 12B 25B 25B 20B 30B 1.8B 8B 78B 149B We Connect Businesses to Over 1 Billion People Worldwide. Monthly Ad Impressions By Country
  7. 7. Taboola Reach is 72% of all Australians REACH PROPERTY 94% Google Sites 72% Taboola 53% Outbrain 48% Facebook 20% LinkedIn Comscore : desktop 09/2017
  8. 8. 1B Unique Users 1.3B Discoveries 20,000 Publishers
  9. 9. Video/Text Social Frequency Preferences Device Time Referral Location Predictive Engine Utilizes State-of-the-Art Deep Learning and Proprietary Data
  10. 10. Data for Performance, Made Simple Access 3rd-Party Data Marketplace Discover audiences delivering best results for your business Create new campaigns focusing on those audiences
  11. 11. SLIDE | 11 You May like Check Out What's New with the 2018 Honda Accord Honda The 20 Best Ski Resorts in Europe TheIndependent 7 Reasons Why Glasses Should be Bought Online GlassesUSA Blue Apron delivers all the fresh ingredients you need to make delicious meals in exactly the right proportions. We offer two plans, with no commitment or no fees, so you can prepare delicious, in- ventive meals at home. Wedo the menu planning and shopping, and deliver recipes right to your door with all the fresh, perfectly portioned ingredients you need to cook them. All you have to do is cook and enjoy! You can skip any week’s delivery in advance or cancel at any time. Links byTaboola
  12. 12. New Brands Getting Discovered
  13. 13. Audi Branded Video Premium publishers In-market car buyers Cost-efficient Cost per View
  14. 14. Established Brands Use Discovery To Inspire Consumers
  15. 15. SLIDE | 15 You May like The Truth About Qantas Wi-Fi Qantas The 20 Best Ski Resorts in Europe TheIndependent 7 Reasons Why Glasses Should be Bought Online GlassesUSA Blue Apron delivers all the fresh ingredients you need to make delicious meals in exactly the right proportions. We offer two plans, with no commitment or no fees, so you can prepare delicious, in- ventive meals at home. Wedo the menu planning and shopping, and deliver recipes right to your door with all the fresh, perfectly portioned ingredients you need to cook them. All you have to do is cook and enjoy! You can skip any week’s delivery in advance or cancel at any time. Links byTaboola
  16. 16. Cook and Enjoy. It Really Is That Simple - Watch BlueApron You May Like You May Like Cook and Enjoy. Start today. From $2.50 a Meal BlueApron You May Like Drive Performance at Every Stage of the Funnel
  17. 17. SLIDE | 17 Discovery enables conversions at every stage in the funnel Awareness Decision Loyalty Consideration
  18. 18. The Customer at the Center of CPG Strategy is Online and Taboola is the Global Gateway to the Open Web TABOOLA’S DATA
  19. 19. Brand X buyers are highly interested in Finance, Health , Lifestyle and Food in Comparison to the population 0% 2% 4% 6% 8% 10% 12% 14% All IsraelCPG Clickers All Israel
  20. 20. Brand X Buyers Are Missing Sales Opportunities From 8 to 10pm Clicks on category in Israel during the day Clicks on Brand X Campaigns during the day
  21. 21. Sponsored Content One card, many options Audience Exchange Re circulation Article Video The Success of Social Feeds: the Average Person Scrolls 50 Minutes Per Day
  22. 22. Next Generation of Below an Article Learning From Social Media – “News Feed” on Your Site Sponsore d Content Audience Exchange Re circulation Native Video
  23. 23. THANK YOU Ezechiel Ritchie – ezechiel.r@taboola.com 8/99 Elizabeth Street, Sydney, 2000 Tel : +61 481 438 097

×