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David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

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Innovation, breaking the rules and building something unique – Creating a modern whisky brand

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David Vitale - Innovation, breaking the rules and building something unique – Creating a modern whisky brand

  1. 1. CREATING A MODERN WHISKY
  2. 2. LETS GO BACK IN TIME
  3. 3. LETS GO BACK IN TIME WAY BACK
  4. 4. “We make Australian whisky in the finest of Scottish traditions”
  5. 5. Modern Australia is plural
  6. 6. What is Modern Australian Whisky?
  7. 7. What is Modern Australian Whisky? Innovative
  8. 8. What is Modern Australian Whisky? Innovative Local
  9. 9. What is Modern Australian Whisky? Innovative Local Serves a new occasion
  10. 10. What is Modern Australian Whisky? Innovative Local Serves a new occasion
  11. 11. 4.5 5.5 6.5 7.5 8.5 9.5 10.5 11.5 12.5 Winter N.B. Scotland months adjusted to match Australian Seasons. Daily Temperature Range (oC) Melbourne vs Scotland (seasons aligned) The hardest working barrels in the world Melbourne Scotland SummerSummer
  12. 12. Red wine barrels - our secret sauce
  13. 13. What is Modern Australian Whisky? Innovative Local Serves a new occasion
  14. 14. I grew up in an Italian house
  15. 15. Food is at the centre of our social gatherings
  16. 16. Melbourne is the foodie capital of the world.
  17. 17. What is Modern Australian Whisky? Innovative Local Serves a new occasion
  18. 18. WHAT WHISKY CAN BE DAVID VITALE - FOUNDER DAVID@STARWARD.COM.AU

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