Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

CeBIT-Australia-2016-jules-lund-startup

413 views

Published on

CeBIT Australia 2016

StartUp Conference
CeBIT Keynote - Jules Lund

Published in: Technology
  • You have to choose carefully. ⇒ www.HelpWriting.net ⇐ offers a professional writing service. I highly recommend them. The papers are delivered on time and customers are their first priority. This is their website: ⇒ www.HelpWriting.net ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

CeBIT-Australia-2016-jules-lund-startup

  1. 1. Founder of TRIBE - A Tech Company empowering Social Media Content Creators. 1 Jules Lund
  2. 2. A form of marketing where brands collaborate with individuals who have built large social media audiences. The brand pays these ‘social media influencers’ to craft content that promotes the brand but in their own native tone of voice. WHAT? 2 WHAT IS INFLUENCER MARKETING?
  3. 3. Expected size of global social media ad spend market in 2017. 3 WHAT IS INFLUENCER MARKETING? VALUE
  4. 4. TRIBE is a self-serve tech platform connecting brands with content creators. TRIBE’s marketplace model allows brands to easily invite and brief creators to activate powerful 1:1 campaigns and engage audiences they’re desperate to reach. PREMIUM CONTENT AT UNPRECEDENTED SCALE WITH UNPARALLELED SPEED AT A FRACTION OF THE COST WHAT IS TRIBE? 4
  5. 5. HOW BRANDS PURCHASE TRIBE CONTENT BRAND CREATES 
 CAMPAIGN BRIEF CREATOR SUBMITS CONTENT BRAND APPROVES CONTENT CREATOR PUBLISHES CONTENT ON SOCIAL MEDIA BRAND MEASURES RESULTS $350 STEPH MILLER 2.2M261K 265K Brand relevancy 85% 5 SELF-SERVE BOTH SIDES
  6. 6. 400 800 1,200 1,600 2,000 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 1953 1672 1309 966 475 161 NUMBER OF CREATORS 6 500K + 100 - 250K 25-100K 5 - 25K 91% OF OUR CREATORS HAVE UNDER 100K FOLLOWERS. 250 - 500K
  7. 7. 1. BETTER TO HAVE 30% OF A EAGLE THAN 100% OF A TURKEY. 10 LESSONS I’VE LEARNT @tribe @juleslund
  8. 8. THE FOUNDING TEAM Matt Berriman BUSINESS ADVISOR CEO/Co-Founder at Unlockd. Early stage Executive, Advisor & Investor over last 8yrs. Successful Executive or Advisory Exits: CC Media sold to APN 2011, Cohort Global sold to Oceania Capital 2014 & Shout sold to ANZ 2015. Jane Martino NON-EXEC DIRECTOR Founder, Undertow Media acquired by Bastion Group 2009. Co-Founder, Smiling Mind. Founder, Shout acquired by ANZ 2015. Board member Olivia Newton John Cancer Research Institute & 
 Melbourne Football Club. Anthony Svirskis CEO Adept in commercial management in digital, online & high growth businesses. Managed growth of an eCommerce business from $3mil to $26mil in 18 months. Successfully built & exited online businesses in Europe. 12
  9. 9. 2. RECRUIT THOSE WHO THREATEN YOU 10 LESSONS I’VE LEARNT @tribe @juleslund
  10. 10. 3. BE COMFORTABLE WITH BEING UNCOMFORTABLE 10 LESSONS I’VE LEARNT @tribe @juleslund
  11. 11. “The reason I bring this up, is because despite all these changes, distractions and continual challenges we face…. It’s Ok.  It’s ok to be nervous, it’s ok to feel un-structured or like you’re drowning from time to time, and it’s certainly ok to feel uncomfortable….  In fact I can guarantee that you will, multiple times over. Whether we like it or not, with what we are aiming for, we need to. It’s what we DO and how we react, behave and support each other when we get those feelings that will be the difference.” Matt Berriman CEO / CO-FOUNDER UNLOCKD
  12. 12. 4. “WHAT IF?!” ANSWER YOUR QUESTION 10 LESSONS I’VE LEARNT @tribe @juleslund
  13. 13. 5. THE ANSWER IS… 10 LESSONS I’VE LEARNT @tribe @juleslund
  14. 14. 6. WHEN THEY ZIG. YOU ZAG 10 LESSONS I’VE LEARNT @tribe @juleslund
  15. 15. 7. PERFECTIONISM IS THE ENEMY. 10 LESSONS I’VE LEARNT @tribe @juleslund
  16. 16. 8. YOU WILL BE REWARDED FOR INTEGRITY 10 LESSONS I’VE LEARNT @tribe @juleslund
  17. 17. 9. WORK ON YOUR STRENGTHS. OUTSOURCE YOUR WEAKNESSES 10 LESSONS I’VE LEARNT @tribe @juleslund
  18. 18. 10. DON’T GET SO BUSY MAKING A LIVING THAT YOU FORGET TO MAKE A LIFE. 10 LESSONS I’VE LEARNT @tribe @juleslund
  19. 19. JULES LUND | FOUNDER @tribe @juleslund

×