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Casey Bosward & Alex Light - The eBay Hump Shopping Network - Reinventing the infomercial broadcast via Facebook livestream

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The eBay Hump Shopping Network - Reinventing the infomercial broadcast via Facebook livestream

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Casey Bosward & Alex Light - The eBay Hump Shopping Network - Reinventing the infomercial broadcast via Facebook livestream

  1. 1. The eBay Hump Shopping Network: Reinventing the Infomercial Broadcast via Facebook Livestream
  2. 2. Doing Something Fun with Facebook live to sell stuff
  3. 3. The brief
  4. 4. The Concept
  5. 5. The Sell
  6. 6. Pre-Production
  7. 7. Promotion
  8. 8. Episode One: How it worked
  9. 9. Optimisation + story evolution
  10. 10. The Results 16 hours of live branded content 800,000+ live stream views 7,045 products sold 90% inventory sold
  11. 11. The Results
  12. 12. What we learned 1. Relationship & trust
  13. 13. What we learned 1. Relationship & trust 2. Need to embrace flexibility
  14. 14. What we learned 1. Relationship & trust 2. Need to embrace flexibility 3. …and risk
  15. 15. What we learned 1. Relationship & trust 2. Need to embrace flexibility 3. …and risk 4. Pleasingly weird is worth striving for
  16. 16. What we learned 1. Relationship & trust 2. Need to embrace flexibility 3. …and risk 4. Pleasingly weird is worth striving for 5. FB Live: optimise for audience
  17. 17. Question Segment

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