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Bridie Commerford - Hello Hollywood. We’re all now firmly in the entertainment business

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Hello Hollywood. We’re all now firmly in the entertainment business

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Bridie Commerford - Hello Hollywood. We’re all now firmly in the entertainment business

  1. 1. HELLO HOLLYWOOD. BRIDIE COMMERFORD VICE PRESIDENT MARKETING & COMMUNICATIONS, ACCORHOTELS 1
  2. 2. …IS DEAD
  3. 3. 3
  4. 4. ‘People want time well lived things they can remember, things they can share’ Sebastien Bazin Global CEO AccorHotels
  5. 5. 5
  6. 6. IT’S A MOOD, AN ATTITUDE, A NEW WAY OF LIVING
  7. 7. BEING OPINIONATED & CONNECTED 1 WILLING TO CHANGE THE RULES 2 EMBRACING DIFFERENCES 3 LIVING CONTRADICTIONS 4
  8. 8. IT’S ALL ABOUT F&B&… NTERTAINMENT
  9. 9. ENTERTAINMENT INSPIRING DESIGN 24/7 PLAYTIME SPONTANEOUS & FRIENDLY STAFF IN THE AIR MUSIC
  10. 10. 12
  11. 11. Yoga on a hill 15
  12. 12. GUESTS AS PROTAGONISTS - - GUESTS ARE STORYTELLERS - 16 GUESTS ARE FRIENDS
  13. 13. 17

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