2010 A Service Odyssey


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As 2010 looms there is the ever present question of where service providers will take the subscriber experience. For the first time, it may be the other way around. A review of so-called disruptive technologies from the past 4 years and what the next 4 years may hold. What should service providers be doing now?

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2010 A Service Odyssey

  1. 1. 2010: A Service Odyssey Disruptive Technologies and What Service Providers Should Be Doing NOW source: litmuse http://www.flickr.com/photos/litmuse/309500151/
  2. 2. About us....
  3. 3. Tranquility... source: Flickr
  4. 4. Or Not? source: Flickr
  5. 5. harbinger: one that pioneers in or initiates a major change... or foreshadows what is to come source: Flickr
  6. 6. hindsight: perception of the nature of an event... after it has happened source: Flickr
  7. 7. Quick History Lesson • First web server: 1989 (or thereabouts) • And here we are... source: Wikipedia
  8. 8. Perspective source: Flickr
  9. 9. Miles, Locations,Variety • Wireless Symposium • CTIA • IP Possibilities • Google I/O • Mikrotik UM • TechCrunch50 • and the list goes on... (TelcoTV next month) source: Flickr
  10. 10. Experts: 4 years ago • IPTV • Mobile TV • FTTP • VoIP • WiMAX • P2P • IMS • ENUM • FMC • IPv6 source: Billing & OSS World 2006, Flickr, GoGo Internet at 37k feet
  11. 11. Also ~4 years ago $30 in flight WiFi (and it was horrible) source: GigaOm, Boeing
  12. 12. Today... source: Flickr
  13. 13. Have you seen this? • So-called “netbooks” • < $350 • Nimble • Purpose built Linux • Coming soon: Windows 7 • Cloud based storage • Single click application installs (“stores”) source: TechCrunch
  14. 14. Towers? What towers? source: YouTube
  15. 15. Nice parking job... source: Flickr
  16. 16. The race to zero... source: Flickr
  17. 17. LIPITOR ® not included... source: Flickr
  18. 18. We care when it matters... source: Wikipedia, Flickr
  19. 19. You know... source: USA Today
  20. 20. We should talk. source: Digitel Wireless, i-Linc Technologies, BusinessWeek
  21. 21. And now... source: Flickr
  22. 22. I see... • CDNs • Fiber Tails • Multi-RF Devices A • Cloud Concepts List... • Affinity Models • Social Constructs • NG Voice • Session Control • VRouters • Impulse Enablement source: Wikipedia
  23. 23. CDNs • Over the Top (OTT) as the • Tied to specific high capacity truly IP STB NAP • Akamai, Limelight, Amazon S3, • Only hold up? The speed of YouTube, and more.... light. • Device specific appliances • Create a center of excellence with a nice • Files of all varieties couch • Easy access, easier math
  24. 24. Fiber Tails • Customer owned fiber NID • Builder friendly designs • Price competitive (CPA) • Increasingly common references • Copies the RLEC model for mutuals and co-ops • Offer discounts starting now source: Fora.tv, OPASTCO, TANE
  25. 25. Multi-RF Devices • Multi-network ready • 3G+WiFi in your pocket • Bluetooth (UWB) • Potential for increased density of radios, HD IP TV delivery, etc... • Budget for and make relevant investments source: OPASTCO
  26. 26. Cloud Concepts ME • Microsoft vision: 3 Screens and a Cloud TOO!! • Google vision: AppEngine, BigTable • Apple vision: iTunes, .ME • Amazon vision: EC2/S3 • Cisco vision: Enable private clouds in enterprise and the telco market • Find a partner now and work towards a localized flavor source: TechCrunch
  27. 27. Affinity Models • Low tier product set matched to similar use patterns • Access across networks with SSO • Typical add on is WiFi but can extend to third party services • Roaming concepts apply and partner agreements extend • Open your authentication (p.s. get it right) source: Flickr
  28. 28. Social Constructs • Turnover every 2 years • API key oriented vs. authentication • Twitter, Facebook, Google, Yahoo, AOL • OAuth exposed/exploited • Namespace scarcity • XMPP, PubSubHubBub, RSSCloud, Firehose, etc... • One way caveats and controls • Google Wave, Live Mesh, • Limited interop at this time Federation but likely in the immediate future • Pick a platform today
  29. 29. NG Voice • Skype,Yext, Google Voice • Convergence links enterprise presence to consumer notion • The ultimate “app” (they say) of availability • iPhone takes voice notes • Leverages clouds, race to zero pricing, and years of • Transcription revolution standards wars • Lowered barriers to entry for • Find a partner but start minor players small and think local • API and pay by the drink models
  30. 30. Session Control • AUP/ToS presentation on • Up-selling as an advertising access or as reflected by platform marketing demands • Monetization via • Traffic qualification for aggregation and collection business analytics of subscriber patterns and metrics • Provisioning hooks and metering enablement (DPI • Start with a business with purpose) problem or revenue trial
  31. 31. VRouters • Virtualization comes to • Highly disruptive to units network devices based sales models • Demarc shifts to inside device • Routers in a cloud are now vs. physical world considered “on demand” • Mix and match processing on • Reconsider network metarouters elements management, SLA calculation, and • Emergence of so-called hybrid mediated web gateways
  32. 32. Impulse Enablement • Swinging door selling and just • Simplifying overall integration in time provisioning and trust (non-repudiation) • Lowered friction self service • Ask your vendors about it before you buy/renew • Set and forget for latent functionality • Build everywhere with consumer driven turn up • Holistic or converged approach via BRAS vendors source: Flickr
  33. 33. Service Provider: Start NOW Technology Day 30 Day 180 Day 360 CDNs Monitor Experiment Refine Fiber Tails Experiment Refine Go to market Multi-RF Devices Experiment Experiment Experiment Cloud Concepts Experiment Refine Go to market Affinity Models Refine Go to market Iterate Social Constructs Monitor Experiment Experiment NG Voice Refine Go to market Iterate Session Control Experiment Refine Go to market VRouters Monitor Experiment Experiment Impulse Enablement Refine Go to market Iterate source: Cuthrell Consulting, LLC
  34. 34. Partner Vendor Matrix Core Matrix Customers Preferred Best Carriers Effort Multiple Carrier Niche Internet Emerging Customers Customers Start it... Diverse Carriers like you plan to finish it. Backup Recovery Services Engine Out of Band Access Monitoring SLA Custom Dashboard Services Alerts Tools Engine Paging Developer Metrics Environment Reporting <Custom Alpha Beta GA SLA> Biz Dev Biz Dev Force Force Outside Inside Sales CTO Sales Force Role Force Pro Cust Inside Svc Svc Outside Sales Role Role Sales Force Force Apps Ops Role Role
  35. 35. You have reached the end of the Internet this presentation Take a breather before the Q&A source: Flickr
  36. 36. sales@cuthrell.com 877-CUTHRELL http://cuthrell.com