Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
@cattsmall 
We’re All Designers
@cattsmall 
I’m Catt Small! 
● Product Designer at SoundCloud 
● Previously worked with companies such as 
Bedrocket, NASD...
@cattsmall 
We’ll talk about: 
● The benefits of collaborative design 
● Ways to collaborate on design 
● Crossing silos c...
@cattsmall 
The benefits of 
collaborative design
Do you own 4 or more devices? 
@cattsmall
“Americans now own four 
digital devices on average...” 
& spend “...60 hours a week 
consuming content across 
@cattsmall...
@cattsmall 
Problem: 
Product teams need 
increased efficiency
@cattsmall 
Solution: 
Everyone contributes 
to the product design
@cattsmall 
Why?
@cattsmall 
More ideas being shared 
Designer’s 
ideas PM’s ideas 
Developer’s 
ideas
@cattsmall 
Better communication 
Design terminology Programming 
terminology 
Planning Design 
decisions
@cattsmall 
Quicker production 
Kickoff 
Research 
& Design 
Sprint 
Design 
Review 
Modify 
Designs 
Design 
Review 
Modi...
@cattsmall 
Quicker production 
Kickoff 
Research 
& Design 
Sprint 
Test & 
Review 
Modify 
Designs 
Test & 
Review 
Modi...
@cattsmall 
How to do efficient 
cross-team design
@cattsmall 
Sketching exercises
@cattsmall 
Design the experience’s flow
Hear from other points of view 
@cattsmall 
Designer Developer 
PM
@cattsmall 
Define a design direction 
Sketch 
Screenshot of prototype
@cattsmall 
Reduced documentation 
I was there 
when the idea 
was created! 
Developer
@cattsmall 
Designing with code
@cattsmall 
Visual & interaction design
@cattsmall 
Use what your team uses
@cattsmall 
Use whatever works for you
@cattsmall 
Reduced documentation 
I can just read 
the code! 
Developer
@cattsmall 
Designer-developer pairing
@cattsmall 
Learn from each other 
Design 
Designer Developer 
Code
@cattsmall 
See designs come to life
@cattsmall 
Reduced documentation 
It’s already 
been built! 
Developer
@cattsmall 
Ways to cross silos
@cattsmall 
Involvement 
Want to 
participate in 
this design 
exercise? 
Sure! 
Designer Developer
@cattsmall 
Feedback 
Can you try using 
this design? Let me 
know your thoughts. 
Okay! 
Designer Developer
@cattsmall 
Chats & link-sharing 
I think you’d like this conference, what do 
you think? http://flowcon.org/ 
Very cool! ...
@cattsmall 
End-to-end teams 
Stream 
PM 
Monetization 
PM 
Creators 
PM
@cattsmall 
Getting management 
on board
@cattsmall 
Propose your ideas 
I think this would 
be beneficial. 
Can we try it? 
Hmm! 
Designer Manager
@cattsmall 
Try without approval 
People loved 
sketching! It also 
increased our 
efficiency. 
Designer 
Great! 
Manager
@cattsmall 
In summary: 
● Collaborative design makes teams more 
efficient & better at communication. 
● There’s no one-s...
@cattsmall 
Thank you! Questions? 
Think of questions later? 
Tweet @cattsmall 
Email catt@cattsmall.com
Upcoming SlideShare
Loading in …5
×

We're all Designers: Encouraging Collaboration in Design Without Forming a Committee

1,406 views

Published on

Product design and development often involves many people of different roles who enter and leave at different parts of a project. However, this can cause communication problems and responses that sound like "you're the designer", "that'll take too much time", or "that's not my job" when people attempt to collaborate.

In this talk, Catt discussed methods used to cross silos in order to speed up the design and development process while also building camaraderie, agency, and transparency. She also discussed ways to encourage teams that may be reluctant to change and ways to get upper management on board with a more collaborative design process.

Published in: Design

We're all Designers: Encouraging Collaboration in Design Without Forming a Committee

  1. 1. @cattsmall We’re All Designers
  2. 2. @cattsmall I’m Catt Small! ● Product Designer at SoundCloud ● Previously worked with companies such as Bedrocket, NASDAQ OMX, & ParksByNature ● Game artist & programmer ● Event Organizer for Tech Under Thirty ● Co-founder, Code Liberation
  3. 3. @cattsmall We’ll talk about: ● The benefits of collaborative design ● Ways to collaborate on design ● Crossing silos created by traditional teams ● Getting the higher-ups on board
  4. 4. @cattsmall The benefits of collaborative design
  5. 5. Do you own 4 or more devices? @cattsmall
  6. 6. “Americans now own four digital devices on average...” & spend “...60 hours a week consuming content across @cattsmall devices” Nielsen, 2014 U.S. Digital Consumer Report
  7. 7. @cattsmall Problem: Product teams need increased efficiency
  8. 8. @cattsmall Solution: Everyone contributes to the product design
  9. 9. @cattsmall Why?
  10. 10. @cattsmall More ideas being shared Designer’s ideas PM’s ideas Developer’s ideas
  11. 11. @cattsmall Better communication Design terminology Programming terminology Planning Design decisions
  12. 12. @cattsmall Quicker production Kickoff Research & Design Sprint Design Review Modify Designs Design Review Modify Designs Design Review Tech Review Modify Designs Tech Review Dev Sprint QA & Launch
  13. 13. @cattsmall Quicker production Kickoff Research & Design Sprint Test & Review Modify Designs Test & Review Modify Designs Test & Review Dev Sprint QA & Launch
  14. 14. @cattsmall How to do efficient cross-team design
  15. 15. @cattsmall Sketching exercises
  16. 16. @cattsmall Design the experience’s flow
  17. 17. Hear from other points of view @cattsmall Designer Developer PM
  18. 18. @cattsmall Define a design direction Sketch Screenshot of prototype
  19. 19. @cattsmall Reduced documentation I was there when the idea was created! Developer
  20. 20. @cattsmall Designing with code
  21. 21. @cattsmall Visual & interaction design
  22. 22. @cattsmall Use what your team uses
  23. 23. @cattsmall Use whatever works for you
  24. 24. @cattsmall Reduced documentation I can just read the code! Developer
  25. 25. @cattsmall Designer-developer pairing
  26. 26. @cattsmall Learn from each other Design Designer Developer Code
  27. 27. @cattsmall See designs come to life
  28. 28. @cattsmall Reduced documentation It’s already been built! Developer
  29. 29. @cattsmall Ways to cross silos
  30. 30. @cattsmall Involvement Want to participate in this design exercise? Sure! Designer Developer
  31. 31. @cattsmall Feedback Can you try using this design? Let me know your thoughts. Okay! Designer Developer
  32. 32. @cattsmall Chats & link-sharing I think you’d like this conference, what do you think? http://flowcon.org/ Very cool! Check out the design I just posted. LMK when I can come over and chat|
  33. 33. @cattsmall End-to-end teams Stream PM Monetization PM Creators PM
  34. 34. @cattsmall Getting management on board
  35. 35. @cattsmall Propose your ideas I think this would be beneficial. Can we try it? Hmm! Designer Manager
  36. 36. @cattsmall Try without approval People loved sketching! It also increased our efficiency. Designer Great! Manager
  37. 37. @cattsmall In summary: ● Collaborative design makes teams more efficient & better at communication. ● There’s no one-size-fits-all solution for collaboration; compromise when needed. ● Ask people for involvement & feedback. ● Take initiative and apologize later – things don’t always sound good on paper.
  38. 38. @cattsmall Thank you! Questions? Think of questions later? Tweet @cattsmall Email catt@cattsmall.com

×