EBEDominicana | Build Movements, Not Brands | Cathryn Posey

Cathryn Posey
Cathryn PoseyFounder at Tech By Superwomen
Build Movements, Not Brands
How to use social to inspire your customers
to rally behind you
#EBEDominicana

Cathryn Posey
Tech By Superwomen Founder
@catpoetry
 EBEDominicana | Build Movements, Not Brands | Cathryn Posey
 Be a champion

 Inspire
 Expand your tent
Be a champion.
Use your platform to tell the story of your
customers, to advocate for their needs
and empower them with resources.
Tech By Superwomen champions
mentorship
 EBEDominicana | Build Movements, Not Brands | Cathryn Posey
Dove champions real beauty
Video (3 minutes): Dove’s Real Beauty Sketches

http://www.youtube.com/watch?v=XC3g_NHQS4
Inspire.
Use your platform to provide inspiration
and motivation for your customers.
Tech By Superwomen inspires
women to connect at SXSW
 EBEDominicana | Build Movements, Not Brands | Cathryn Posey
Nike inspires everyone to find their
greatness
Video (32 seconds): Nike: Find Your greatness

http://www.youtube.com/watch?v=6ofLNBWSwc0
Expand your tent.
Reach beyond your current target
audience to bring in new customers and
brand advocates.
Tech By Superwomen
expands the tent
“The door to power opens from the
inside.”
-Sandi Posey
Disney and the Doc McStuffins
sensation
Image: NYT article
Video (31 seconds): Doc McStuffins Disney Preview

http://www.youtube.com/watch?v=JHKaplDcGag
Don’t go it alone…
Go farther by by building a
movement that inspires your
customers to join you.
#EBEDominicana
@catpoetry / Tech By Superwomen
CathrynPosey@gmail.com
www.techbysuperwomen.com
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EBEDominicana | Build Movements, Not Brands | Cathryn Posey