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EBEDominicana | Build Movements, Not Brands | Cathryn Posey

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How to Use Social Media to Build not just a Brand but a Movement:

How can you build a movement for your brand using social media? I will share with you how being a champion, inspiring others and broadening your tent can result in a movement that your stakeholders and customers will rally behind. I will share how I built the Tech By Superwomen movement using these three principles and will examine how major brands are also successfully leveraging these three approaches to build their own movements. Come for inspiration as well as practical examples of how you can implement these takeaways in your marketing strategy.

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EBEDominicana | Build Movements, Not Brands | Cathryn Posey

  1. 1. Build Movements, Not Brands How to use social to inspire your customers to rally behind you #EBEDominicana Cathryn Posey Tech By Superwomen Founder @catpoetry
  2. 2.  Be a champion  Inspire  Expand your tent
  3. 3. Be a champion. Use your platform to tell the story of your customers, to advocate for their needs and empower them with resources.
  4. 4. Tech By Superwomen champions mentorship
  5. 5. Dove champions real beauty
  6. 6. Video (3 minutes): Dove’s Real Beauty Sketches http://www.youtube.com/watch?v=XC3g_NHQS4
  7. 7. Inspire. Use your platform to provide inspiration and motivation for your customers.
  8. 8. Tech By Superwomen inspires women to connect at SXSW
  9. 9. Nike inspires everyone to find their greatness
  10. 10. Video (32 seconds): Nike: Find Your greatness http://www.youtube.com/watch?v=6ofLNBWSwc0
  11. 11. Expand your tent. Reach beyond your current target audience to bring in new customers and brand advocates.
  12. 12. Tech By Superwomen expands the tent
  13. 13. “The door to power opens from the inside.” -Sandi Posey
  14. 14. Disney and the Doc McStuffins sensation Image: NYT article
  15. 15. Video (31 seconds): Doc McStuffins Disney Preview http://www.youtube.com/watch?v=JHKaplDcGag
  16. 16. Don’t go it alone…
  17. 17. Go farther by by building a movement that inspires your customers to join you. #EBEDominicana @catpoetry / Tech By Superwomen CathrynPosey@gmail.com www.techbysuperwomen.com

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