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Welcome to the September Edition of Paeds Biz


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Here is a sneak peek at our September Edition of Paeds Biz. This edition features blogging, learning the lingo of the interweb, and tips for writing effective e-newsletters for your private practice.

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Welcome to the September Edition of Paeds Biz

  1. 1. Welcome to the September Edition of Paeds Biz How to improve your Paediatric Private Practice
  2. 2. An Introduction to Cathy Love Occupational Therapist, Coach, Author and Speaker For first time readers a quick intro, I am Cathy Love and I am the founding director of Nacre Consulting and I work with parents and disability service providers to achieve brilliant outcomes for children with special needs. I provide a range of services: - Private practice coaching to business owners - Family Service Coaching for parents to help them manage their child’s team and services - Clinical supervision to individuals and allied health professional teams - Service delivery consultation to disability service providers More to be read about all that over on my website Each month I write up news, useful information and pearls of wisdom for those working with children and families in the disability sector. Given that it is a rapidly changing landscape and one that is increasingly privatised there is typically lots of news to be shared. “Paeds Biz” is a dedicated online easy to read FREE magazine for Australian allied health professionals working with children and families.
  3. 3. This months topics include: (Click through to an article below) Blogging, Yes you can do it Social Media Trends Clickability Issuu Becoming Chief, How to lead your child’s special needs tribe Tips for writing effective e-newsletters Learn the language of the interweb Private Practice Coaching
  4. 4. Blogging, Yes you can do it I believe content marketing is perfect for allied health professionals as it promotes our values, services and the outcomes we achieve with our clients. Here are 5 top tips to get you started: Keep your topics simple and write to solve a problem that your reader (clients and future clients) may have Content posts should be short and sweet, 300 - 500 words is ideal If you are feeling bold and brave, try Vlogging; Video blogging. It doesn’t have to be a sophisticated set up For most websites it’s not too hard to add a blog plug in. Ask your techies. It is easy to load the content and image on to your website Next step is to promote your blog. Copy and paste the URL of your blog pages into Facebook, Twitter, LinkedIn and Pinterest. Click here to view the full article “Content marketing is the creation and sharing of online materials that doesn’t explicitly promote your brand but helps educate others about what you do” CLICK HERE TO GET 40 BLOG TIPS (So you can have the school holidays off)
  5. 5. Social Media Trends Cool products your business should be using: Ripl enables you to produce and load customisable animated posts onto social media Flipagram is also an App that lets you create mini photo video story sets for posting on social media Instagram is huge and increasingly used by businesses to promote their services. Video posts are escalating; commentary, hashtags and web links are necessities Video is taking the social media world by storm. YouTube, Facebook Live, Periscope…. According to eMarketer, people are now watching an average of 5 hours, 31 minutes’ worth of video every day Facebook Live in five minutes or less you can present your best thinking on current issues, provide suggestions and energise people to take action Pinterest is one of the fastest growing social media platforms. It is described as the world’s catalogue of ideas Click here to view the full article What social media action will you now take? How will you know if your posts are successful? What will future clients love to hear about?
  6. 6. Clickability Guest Writer Jenna Moffat With the rollout of the NDIS having officially begun, people with disability and their families are now making the choice as to which service providers they will approach.  Clickability is a platform where consumers can hear from their peers and gain a snapshot into the supports that a service provider offers.  The current list of subscribers include care agencies, allied health professionals, and community-based groups that offer sport and recreation or arts activities  A staggering 87% of reviews submitted to the site are endorsements of a service provider, whilst more than a quarter of reviewers are crediting their service provider with helping them achieve positive change.  Support providers can engage with reviewers on the site, answering questions or seeking feedback that can help them improve or streamline their own service. Click here to view the full article “Clickability, a consumer rating and review website. Very simply, it’s like Trip Advisor—but for disability services.”
  7. 7. This e-mag is hosted by a platform called Issuu. I only discovered that this was a thing last year and have since enjoyed a variety of reads. The writing, editing, page design and magazine layout are all done in separate programs outside Issuu. When it is all finalised it gets dropped into Issuu, we then share the link with you via Mailchimp. I would love you to follow me on Issuu. Here’s how you do it. Clicking ‘Follow Publisher’ below the publication you are reading Click here to view the full article Issuu OR By clicking the green “Follow” button on our profile page. Once that is done, you’ll see all new uploads and stack additions from Cathy Love in your Feed.
  8. 8. As a parent of a child with special needs there is always a lot going on. Parents may feel overwhelmed by child development experts, therapy, appointments and complex systems. This leaves parents tired, overwhelmed and feeling guilty that they should be able to do it all for their child. Becoming Chief is book written for parents and service providers. It is written to help parents find their way, gather their support tribe, set goals and manage their child’s team and program. All the tough topics are covered, wonderful real life stories told and mountains of parent wisdom shared. It is easy to read, practical and energising. Becoming Chief is written by Cathy Love, Occupational Therapist, Coach, Speaker and Author. She writes to her passion of helping parents feel strong, informed and organised so that they can powerfully advocate for their child. Her book has been reviewed by Source Kids Magazine, Amaze, USA’s Autism Parenting Magazine and other publications. Click here to view the full article Available now from the website E-book available to purchase here
  9. 9. Tips for writing effective e-newsletters A monthly newsletter is a powerful way to connect with current and future clients and referrers. It’s also a manageable way to develop your database, tech and writing confidence. Here are some tips to get you started:  Write how you speak It is ok to write in a ‘smart casual’ manner. Write in your professional talking voice, just as you would if your client was standing with you in conversation.  Use images to support your words. They will break up the written content and build strong memories.  Short and sweet. Your clients are probably time poor. A five minute read is ample, so your entire newsletter may only be one to two thousand words.  Write in short paragraphs with a mix of sentence lengths. This helps sustain the reader’s interest. Don’t waffle on. Ever.  Write with a client in mind. Marketers often speak of mapping an ideal client architype or avatar. This helps keep your content focused and useful. Click here to view the full article  Don’t sell too hard. Content marketing is all about providing lots of targeted helpful information that works to build knowledge and trust.  Seasonal topics. Plan content that is relevant to your readers lives.  Getting it out there. Mailchimp is the tool of choice for distributing your e-newsletter.  The wrap Enjoy the process of writing and connecting with your readers.
  10. 10. Learn the language of the interweb Like all speciality fields there is a lingo and it helps to understand some of the terms when working with your web developer and SEO advisors. SEO stands for Search Engine Optimisation. Good SEO helps your website get found on search engines such as Google. Page rank is an algorithm used by Google to rank website pages in order of importance. Landing page is the page on your website that you lead people to. Hyperlink is an electronic link that sits in a document and takes you through to another page of document. Keyword is the word or phrase that people type in to their search engine to help them find what they are looking for on the internet. Website front end is what the viewer sees online. Back end is what you, the website owner and tech team see and work on behind the scenes. Click here to view the full article Google analytics provides you with a dash board of statistics about who has visited and used your website Back links are links to your website that sit on other people’s websites. Domain Name is your website’s unique electronic address on the World Wide Web. Web hosting is a business that provides the technology and services needed to keep a website up and available on the internet.
  11. 11. Book a FREE 30 minute chat with Cathy today PRIVATE PRACTICE COACHING How could a private practice coach help you? Need a hand with policies and procedures? Where is your business plan up to? Cathy Love is a specialist business coach who helps paediatric private practitioners run powerful and profitable businesses. As a private practice pioneer in the 1990’s, Cathy started, sustained and sold a successful Melbourne business. She understands the lurking fear of failure, the stress of being an under-skilled manager and never having enough time to do anything well. She gets the loneliness, the worry and the frustration of being chronically over worked and under recognised. Through her coaching programs, her clients gain skills and confidence to develop business plans, policies and procedure manuals, manage and lead people, develop innovate products, understand profit, market their services and install strong processes. They get their management mojo kicked into gear. Cathy passionately coaches and mentors her global clientele. The process is respectful, practical and focused, discussions and solutions are specifically tailored to what you and your business needs are, then and there. Her clients are left feeling energised and significantly more confident in their ability to assertively manage their businesses. Her knowledge of the business of allied health and the changing disability landscape is unique and highly sought after. 0448 316 319 Cathy’s specialist private practice coaching sessions are delivered via Skype, teleconferencing and face to face, when logistics permit.