Localized marketing webinar

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Localized marketing webinar

  1. 1. PEOPLE LOOK ONLINE FOR YOUR SERVICES Dentists West Palm Beach High 2,400 Chiropractors Chicago High 8,100 Chiropractors Boston Medium 4,400 Appliance Repair Denver High 2,900 Realtors Orlando Medium 8,100 Electricians Charleston High 720 Plumbers Seattle High 9,900 Pediatricians Philadelphia Low 1,900Samples of the customer NICHE and KEYWORDS, if possible
  2. 2. Question?
  3. 3. Question?
  4. 4. Any Company Name + CityReveals The Company’s Reputation! That’s BAD!
  5. 5. Customer Reviews Are A FactorIn Almost Every Type Of Online Marketing  Maps & Google!  Pay-Per-Click!  Website Rankings!  Organic Ranking!  Local Directories!
  6. 6. Step 1: Create aStep 2: Your Products & Services FELT RUSHED POOR CUSTOMER OVERPRICED UNFRIENDLY SERVICE
  7. 7. Of Buyers Reviews As Much As About the Author: Myles Anderson is Founder & CEO of BrightLocal.com.
  8. 8. To What Extent Do You Trust the Following Forms of Advertising? TRUST DON’T TRUST Recommendations from people I know 92% 8% Consumer opinions posted online 70% 30% Editorial content such as newspaper articles 58% 42% Branded Websites 58% 42% Emails I signed up for 50% 50% Ads on TV 47% 53% Text ads on mobile phones 29% 71%Source: Nielsen Global Trust in Advertising Survey, Q3 2011
  9. 9. WHY REPUTATION IS VITAL TO A BUSINESS Consumers Look Up An Average Of 10 Reviews Before Making A Decision “70% Of Consumers Trust A Business With A Minimum Of 6 – 10 Reviews” Without Ten Your Business
  10. 10. Positioning Yourself As The Market Leader In Front OfThousands Of Buyers With A
  11. 11. Do You Know Your Reputation Online?
  12. 12. 4 Types Of Reputations Bad Reputation No Reputation Good Reputation
  13. 13. 2. Market That3. Manage That4. Create A Marketing Culture
  14. 14.  Postcards Business Cards Email Templates Private Review Page Posting Strategy Plus Many More..
  15. 15. Review sites have algorithms and filters thatdelete all reviews that are posted from the samecomputer IP network.We have proprietary systems and processes thatcan post reviews for a company without beingfiltered or deleted.
  16. 16.  Video Review Marketing Website Marketing Social Media Marketing Email Marketing Maps Marketing Sales Marketing
  17. 17.  Daily Monitoring – Google Alerts Doesn’t Work Bi-Weekly Reporting Daily Review Alerts – Negative And Positive Location Based Reporting – Each Location Is Unique Continuing To Grow Your Reviews Posting Reviews – Can’t be Done By An Individual Manage By Marketing Only The 5 Star Reviews
  18. 18. You Expect Your Staff To Give 1st Class Service Right? So What’s Your Plan To Inspire Your Staff To Give1st Class Service To You Customers & Get Rave Reviews?
  19. 19. Is The Most Important Marketing!
  20. 20. Learn How To Get Traffic and LeadsFrom Google Plus Local Business
  21. 21. Tim Herndon LocalizedMarketing.com 1-800-925-1213 (904) 572-1227info@localizedmarketing.com

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