Why Businesses Can't Ignore Social Media

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A flipbook for FILM260 (Digital Media Studies) at Queen's University.
By Catherine Owsik.
May 2013.

Published in: Technology, Business
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Why Businesses Can't Ignore Social Media

  1. 1. The problem is that “many businesses add socialmedia responsibilities to an already overworked marketer …
  2. 2. Public Domain Hyperlinks:Anna Langova: http://www.publicdomainpictures.net/view-image.php?image=15073&picture=snailBobbi Jones Jones: http://www.publicdomainpictures.net/view-image.php?image=22116&picture=the-three-reflectionsGeorge Hodan: http://www.publicdomainpictures.net/view-image.php?image=21062&picture=sculpture-constantine-the-great ;http://www.publicdomainpictures.net/view-image.php?image=23292&picture=hands ;http://www.publicdomainpictures.net/view-image.php?image=26079&picture=the-stones;http://www.publicdomainpictures.net/view-image.php?image=21633&picture=telephone-booth ;http://www.publicdomainpictures.net/view-image.php?image=27439&picture=old-camera ;http://www.publicdomainpictures.net/view-image.php?image=25748&picture=paper-boatsPetr Kratochvil: http://www.publicdomainpictures.net/view-image.php?image=22307&picture=baby-with-a-laptop
  3. 3. Bennett, Shea. “6 Amazing Social Media Statistics for Brands and Businesses”http://www.mediabistro.com/alltwitter/social-media-facts_b40978Brenner, Joanna. “Pew Internet: Social Networking (full detail)”http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspxBrinkley, Claire. “55% of mobile search conversions happen within an hour.”http://econsultancy.com/ie/blog/62605-55-of-mobile-search-conversions-happen-within-an-hourDybwad, Barb. “One in Five Tweets are Free Brand Advertising.” http://mashable.com/2009/09/15/free-twitter-advertising/Nielsen. “How Connectivity Influences Global Shopping” http://www.nielsen.com/us/en/newswire/2012/how-connectivity-influences-global-shopping.htmlSmith, Grace. “Top 5 Web Design Mistakes Small Businesses Make” http://mashable.com/2011/04/10/5-web-design-mistakes/Tapscott, Don. “The Digital Economy: Promise and Peril in the Age of Networked Intelligence”) http://http-server.carleton.ca/~aramirez/5401/BookReviews/Babu.pdfWilson, Matt. “The Twitter Conundrum: Why Are So Many Brands Ignoring Tweets?”http://www.youngentrepreneur.com/startingup/internet-marketing/the-twitter-conundrum-why-are-so-many-brands-ignoring-tweets/

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