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How to Repurpose YOUR Unique Content 
Catherine Heeg 
Save Time and Amplify your Message
Timing 
Being in the right 
place at the right 
time is crucial
Save time 
Amplify your message 
Position as leader 
SEO benefit 
Why Repurpose
Repurpose – Time to Plan.
What is Unique Content? 
Blog 
Photos 
E-book 
Articles Video
Repupose 
Share 
Recreate 
Repeat
Repurpose
Unique Content 
OR Blog 
Key Point 
#1 
Facebook 
Link post 
Key Point 
#2 
Facebook 
Photo post 
Key Point 
#3 
Facebook ...
Unique Content 
OR Blog 
Facebook 
Post #1 
Twitter 
Twitter 
Facebook 
Post #2 
LinkedIn 
LinkedIn 
Group 
Facebook 
Post...
Unique Content 
or Blog 
Vine 
You-Tube 
Podcast
Repurpose 
Share 
Recreate 
Repeat
Blog Sharing 
Tools 
• Shareaholic 
• Share This 
• Add This 
Blog
Embed Tweet 
Blog
Embed Post
Blog Round-up 
Create an email 
highlighting 2-3 of your 
latest pieces of unique 
content.
Best Practices 
Timing
Repurpose 
Share 
Recreate 
Repeat
Video 
Customized Management Solutions
http://bit.ly/ExpGA http://bit.ly/ExpGA2
Stumped by 
Learn more here: 
http://bit.ly/TAvine 
www.cmsspeaking.com
Photo Show
Power of Powerpoint 
Source: SlideShare option in LinkedIn 
PowerPoint Broadcast Slide Show 
Create a 
Powerpoint using 
y...
SlideShare 
Share to 
SlideShare
Create a 
board 
Customized Management Solutions 
Add Blog 
Upload 
Video 
Post 
Photos 
Always link back to the original ...
Repurpose 
Share 
Recreate 
Repeat
Overview 
Unique content 
5-7 Facebook 
posts 
Each Post breaks 
into 3-5 Tweets 
Link to blog, 
Pinterest board 
or websi...
Build your Biz 
Travel, Tourism and Hospitality pros, join the conversation 
and grow your business. 
Click below for more...
www.cmsspeaking.com
Free Resources 
Click below for checklists and guides 
for travel & tourism professionals
Knowledge without Action is like no Knowledge at all. 
Unknown 
Catherine J. Heeg 
Customized Management Solutions 
Phone:...
Upcoming SlideShare
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How to Repurpose YOUR Unique Content

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How to get more mileage from your blogs, photos, videos, e-books and other unique content.

Travel & Tourism pros learn to maximize your professionalism by repurposing, sharing and recreating your content for a variety of different platforms.

Understand more about sharing on Facebook, LinkedIn, your LinkedIn groups, Google+, Pinterest and video sites.

Published in: Business
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How to Repurpose YOUR Unique Content

  1. 1. How to Repurpose YOUR Unique Content Catherine Heeg Save Time and Amplify your Message
  2. 2. Timing Being in the right place at the right time is crucial
  3. 3. Save time Amplify your message Position as leader SEO benefit Why Repurpose
  4. 4. Repurpose – Time to Plan.
  5. 5. What is Unique Content? Blog Photos E-book Articles Video
  6. 6. Repupose Share Recreate Repeat
  7. 7. Repurpose
  8. 8. Unique Content OR Blog Key Point #1 Facebook Link post Key Point #2 Facebook Photo post Key Point #3 Facebook Video post
  9. 9. Unique Content OR Blog Facebook Post #1 Twitter Twitter Facebook Post #2 LinkedIn LinkedIn Group Facebook Post #3 Pinterest Google +
  10. 10. Unique Content or Blog Vine You-Tube Podcast
  11. 11. Repurpose Share Recreate Repeat
  12. 12. Blog Sharing Tools • Shareaholic • Share This • Add This Blog
  13. 13. Embed Tweet Blog
  14. 14. Embed Post
  15. 15. Blog Round-up Create an email highlighting 2-3 of your latest pieces of unique content.
  16. 16. Best Practices Timing
  17. 17. Repurpose Share Recreate Repeat
  18. 18. Video Customized Management Solutions
  19. 19. http://bit.ly/ExpGA http://bit.ly/ExpGA2
  20. 20. Stumped by Learn more here: http://bit.ly/TAvine www.cmsspeaking.com
  21. 21. Photo Show
  22. 22. Power of Powerpoint Source: SlideShare option in LinkedIn PowerPoint Broadcast Slide Show Create a Powerpoint using your unique content
  23. 23. SlideShare Share to SlideShare
  24. 24. Create a board Customized Management Solutions Add Blog Upload Video Post Photos Always link back to the original web-based content
  25. 25. Repurpose Share Recreate Repeat
  26. 26. Overview Unique content 5-7 Facebook posts Each Post breaks into 3-5 Tweets Link to blog, Pinterest board or website Google+ post Link to blog, website or Pinterest board 3-5 Key Points to LinkedIn Issues to relevant Groups Link to blog or website Pinterest Link to blog, social sites or website
  27. 27. Build your Biz Travel, Tourism and Hospitality pros, join the conversation and grow your business. Click below for more social media knowledge for our industry.
  28. 28. www.cmsspeaking.com
  29. 29. Free Resources Click below for checklists and guides for travel & tourism professionals
  30. 30. Knowledge without Action is like no Knowledge at all. Unknown Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg

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