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Using the Search Bar to Understand
your Fans Better
Catherine Heeg
Customized
Management
Solutions
Facebook Research
Understand YOUR Audience
HOW?
Use the Facebook
Search Bar and….
Uncover Likes and Interests
Likes
Pages liked by People who Like….your
company name here
Facebook Search Bar
Enter the
text below
into the
Facebook
Se...
Likes
Pages liked by women/men who like….
your page name here
Likes
Pages liked by people who live
in…specific city…and like… your page
name here
How to Use…
Interests
Favorite interest of
People who Like….
Fans
Fans of …your page…and
…another page name
Get Creative…
Instead of your company name
try inserting
The name of a top supplier
A destination
Another company name (ma...
Uses…
Build your Biz
Travel, Tourism and Hospitality pros, join the conversation
and grow your business.
Click below for more so...
www.cmsspeaking.com
Free Resources
Click below for checklists and guides
for travel & tourism professionals
Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com cms...
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Facebook Research - Search Questions to Understand your Audience

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Do you need to know more about your Facebook audience? Using the Facebook search bar and these important queries will help you understand your audience better.

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Facebook Research - Search Questions to Understand your Audience

  1. 1. Using the Search Bar to Understand your Fans Better Catherine Heeg Customized Management Solutions Facebook Research
  2. 2. Understand YOUR Audience
  3. 3. HOW?
  4. 4. Use the Facebook Search Bar and….
  5. 5. Uncover Likes and Interests
  6. 6. Likes Pages liked by People who Like….your company name here Facebook Search Bar Enter the text below into the Facebook Search bar
  7. 7. Likes Pages liked by women/men who like…. your page name here
  8. 8. Likes Pages liked by people who live in…specific city…and like… your page name here
  9. 9. How to Use…
  10. 10. Interests Favorite interest of People who Like….
  11. 11. Fans Fans of …your page…and …another page name
  12. 12. Get Creative… Instead of your company name try inserting The name of a top supplier A destination Another company name (maybe a competitor)
  13. 13. Uses…
  14. 14. Build your Biz Travel, Tourism and Hospitality pros, join the conversation and grow your business. Click below for more social media knowledge for our industry.
  15. 15. www.cmsspeaking.com
  16. 16. Free Resources Click below for checklists and guides for travel & tourism professionals
  17. 17. Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg Knowledge without Action is like no Knowledge at all. Unknown

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