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Are You Breaking the Law with Your Photos

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Don’t get burned by using images from the wrong place. Conquer the mysteries of photo rights and usage. Rights managed, royalty free & public domain image licensing.

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  • @LisaSheets, CTA @Lisa Sheets, CTA Hi Lisa: Thanks for your note and my apologies for the delayed response. I've been away on vacation. I find this type of photo all the time. If you right click on the photo, then choose "Inspect Element' from the drop down menu, you'll most likely be able to see where the image comes from. For example, i just Googled 'travel photos' and found that the image i liked came from Pexels (an image gallery featuring royalty free images). Then you can go to that site and search for the image and get your own license to use it. Sometimes you'll also find the image number or image name that will make your search even easier. If you'd like more info, i'm happy to give you a call. You can email me at catherine.heeg@cmsspeaking.com and we'll find a time to chat. Thanks again for your great question. If you don't mind, I'll provide more info in my Marketing Monday video so everyone will benefit from your great question. Thanks for the inspiration!
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  • Catherine, I often encounter images online that do not have a visible attribution, do not state Copyrighted, but DO indicate 'may be subject to copyright laws' . How can I find the information when that is all that is available? Can I give attribution to the webpage I found the image on? is there some way to get the information by reading the programming info when I right click on the photo?
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Are You Breaking the Law with Your Photos

  1. 1. Are you Breaking the Law with your Photos? Catherine Heeg
  2. 2. Customized Management Solutions
  3. 3. If it doesn’t have a Copyright notice (C in a circle ©) I can use it anytime, anywhere. Fact or Fib?
  4. 4. If it doesn’t have a Copyright notice (C in a circle ©) I can use it anytime, anywhere. Fib!
  5. 5. I can just Google and use an image from my search. Fact or Fib?
  6. 6. I can just Google and use an image from my search. Fib!
  7. 7. Rights Managed Today Royalty Free Public Domain
  8. 8. Rights Managed Image License Key Take Aways: • Exclusive and time-limited use of an image • Pay per use • Expensive, but worth more • History • Assurance More Details Rights Managed Sources: Getty Images
  9. 9. GettyImages
  10. 10. Royalty Free Image License Key Take Aways: • One-Time fee • Freedom to use multiple times without paying a royalty each time. • NOT Exclusive • Model and property released • Can’t distribute to friends or colleagues More details Royalty Free Sources: Fotolia, CanStock, Getty Images
  11. 11. Public Domain Image License More Details Public Domain Sources: Pixabay, Morguefile Key Take Aways: • Free for commercial or personal use • No permission required unless…. • Attribution is suggested, but not required • Some sites offer mixed images (public domain, creative commons and royalty free) Check the license
  12. 12. Morguefile
  13. 13. Morguefile
  14. 14. I can just edit Pixabay images and add text and use socially. Fact or Fib?
  15. 15. I can just edit Pixabay images and add text and use socially. Fact!
  16. 16. Creative Commons Image License More Details Creative Commons Sources: Flickr or Compfight Key Take Aways: • Artist can choose how their images will be used; • CC0 – artist has relinquished all rights • CC2 – user must provide attribution • Ready to use and freely available BUT there are 6 types of licensing. • Ensure the image is licensed for the particular use.
  17. 17. Important! Google Images - Advanced Search
  18. 18. Important! Google Images - Advanced Search
  19. 19. Secrets 1. Choose images that speak loudly
  20. 20. Secrets: 2. Purchase from reliable sources
  21. 21. Secrets: 3. Maintain your own library
  22. 22. Secrets 4. Catalog images by topic
  23. 23. Secrets 5. Edit the image name to include source of the image
  24. 24. http://thevisualcommunicationguy.com/wp-content/uploads/2014/07/Infographic_CanIUseThatPicture4.jpg
  25. 25. Tweetswith images receive 150% more retweets than tweets without images.
  26. 26. Source: BuzzSumo Facebookposts with images see 2.3X more engagement than those without images.
  27. 27. If it’s on the Internet and others wrote or created it, do not use it without their permission. Source: http://blog.webcopyplus.com/2011/02/14/legal-lesson-learned-copywriter-pays-4000-for-10-photo/ https://pixabay.com/en/blog/posts/public-domain-images-what-is-allowed-and-what-is-4/
  28. 28. Choose Wisely
  29. 29. Understand Image Licensing
  30. 30. www.cmsspeaking.com
  31. 31. Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Catherine.heeg@cmsspeaking.com cmsspeaking.com Twenty years from now you’ll be more disappointed by the things you didn’t do than by the ones you did do. Mark Twain

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