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Advanced Social Media Marketing --Tactics & tools for your tourism business

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This is a shortened version of a workshop presented at NTA's Travel Exchange 2014

Advanced Social Media Marketing—Tactics & Tools for your Tour business

Delve into savvy practices to grow your fans & followers, influence new relationships and use new tools to drive your business to the next level.

In this advanced interactive session we’ll clarify and show examples of how you can create and implement strategies to engage your clients across existing platforms. We’ll explore new emerging platforms while studying the time and resources needed to keep ahead of the curve.

Don’t miss these ways to understand what’s relevant to measure and monitor NOW.
Your core competencies will include:
• Growing your group and FIT business with proven and emerging strategies
• Enticing engagement tactics to get your audience talking
• Using unique content to offer added-value
• Maximizing media integration

When you decide to leverage your social marketing efforts and get serious about galvanizing your strategy, this is the session for you. A comprehensive worksheet will be provided.


~50 word synopsis
Are you ready to push your social media into the next realm? Join the conversation and explore new ways to engage and uncover emerging social platforms that leverage your time and talent. This advanced session will maximize you strategy and give you tactics you can implement immediately in your tour business.

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Advanced Social Media Marketing --Tactics & tools for your tourism business

  1. 1. Advanced Social Media Marketing Tactics & Tools NOTE: This has been shortened for the on-line audience. Catherine Heeg Customized Management Solutions NTA Travel Exchange 2014 Los Angeles
  2. 2. Customized Management Solutions
  3. 3. Today • • • • • Grow Engage NEW! Measure Cutting Edge Customized Management Solutions
  4. 4. Grow • Research • Advertising with Facebook Power Editor • Auto-Responding tools • Added Value Customized Management Solutions
  5. 5. Key Word Research Customized Management Solutions
  6. 6. Customized Management Solutions
  7. 7. Cool! Pages liked by People who Like….your company name here Customized Management Solutions
  8. 8. Cool! Pages liked by People who Like….your company name here Customized Management Solutions
  9. 9. Interests Favorite interest of People who Like….your company name here Customized Management Solutions
  10. 10. Favorite Interests of people who like your company name here Customized Management Solutions
  11. 11. Facebook Power Editor
  12. 12. Advantages • Saved Audiences • Placement • Bulk Editing Customized Management Solutions
  13. 13. (source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertising-smartermore-original-more-effective/ ) In the next five years, marketers expect social to account for 15.8% of (ad) spending.” Customized Management Solutions
  14. 14. Auto Respond Easily Customized Management Solutions
  15. 15. InfusionSoft Customized Management Solutions
  16. 16. What Can I do for YOU? •Insider tips •Packing tips •Photo album •Whitepaper •Checklist •Top 10 lists •Video •User Generated Content Customized Management Solutions
  17. 17. Brand Ambassadors Customized Management Solutions
  18. 18. @HiltonSuggests Customized Management Solutions
  19. 19. What Can I do for YOU? Source: http://youtu.be/zIEIvi2MuEk http://bit.ly/WSxmas Customized Management Solutions
  20. 20. FUN! http://www.youtube.com/watch?v=2lXh2n0aPyw Customized Management Solutions
  21. 21. What Works for YOU Customized Management Solutions
  22. 22. NEW! Customized Management Solutions Source: www.boeing.com
  23. 23. Social networks • • • • Vine and Instagram Video Snapchat Path Thumb Source: http://mashable.com/2013/02/08/vine-video-apps/ Customized Management Solutions
  24. 24. Video Source: http://blog.vfmleonardo.com/vine-and-instagram-part-1/ Customized Management Solutions
  25. 25. http://bit.ly/1epnMzq Customized Management Solutions
  26. 26. NEW Thumb = Crowdsourcing opinions Customized Management Solutions
  27. 27. thumb Customized Management Solutions
  28. 28. Unique Integration Customized Management Solutions
  29. 29. Facebook Custom Apps Customized Management Solutions
  30. 30. Customized Management Solutions
  31. 31. Advanced Link Use • • • • • • • • • • LinkedIn Company page Twitter Pinterest - verify Blog directories Google Authorship Google + You-Tube channel Instagram Vine Facebook Customized Management Solutions
  32. 32. Emphasis on pure financial metrics is waning Customized Management Solutions Source: http://www.forbes.com/sites/daviatemin/2013/12/03/dont-waste-money-make-your-social-media-advertisingsmarter-more-original-more-effective/ Measurement tactics
  33. 33. YOUR Metrics to Measure Custom metrics for your business Customized Management Solutions
  34. 34. Measurement Tools • • • • • Simply Measured Radian 6 Sysomos Viral Heat Other Customized Management Solutions
  35. 35. Share the Knowledge Social Networks Video Thumb Other Measurement Tools Simply Measured Radian6 Customized Management Solutions Other
  36. 36. What’s NEXT? Customized Management Solutions
  37. 37. Tech The Nymi bracelet Misift's Shine Samsung Galaxy Gear Customized Management Solutions
  38. 38. 70% active on social media of travelers remain while Source: http://visual.ly/travel-industry-trends-2012 traveling. Customized Management Solutions
  39. 39. Mobile accounts for of Travel Sales in 2013 20% Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers Customized Management Solutions
  40. 40. http://socialmediatoday.com/gonzogonzo/1726806/how-our-flying-experience-changing-infographic Customized Management Solutions
  41. 41. Customized Management Solutions
  42. 42. www.cmsspeaking.com
  43. 43. Twenty years from now you’ll be more disappointed by the things you didn’t do than by the ones you did do. Mark Twain Catherine J. Heeg Customized Management Solutions Phone: 403 726 0171 Fax: 403 726 0371 Catherine.heeg@cmsspeaking.com cmsspeaking.com www.twitter.com/catherineheeg www.linkedin.com/in/catherineheeg Facebook.com/CustomizedManagementSolutions Pinterest.com/CatherineHeeg

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