Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Director, Strategic Market Analysis at John Wiley and Sons
Industry
Advertising / Marketing / PR
About
Catherine [Cathy] Giffi is a strategic marketing leader dedicated to helping companies better meet the needs of the research community. She has produced groundbreaking studies on Open Access, Data Sharing, Society Membership, Peer Review, Patron Driven Acquisition, and Discoverability. She is passionate about uncovering truths that advance scholarship and further the missions of librarians, societies, and the research community.
Thought Leadership
"Sharing Data With My Co-opetition", Pistoia Alliance Debates (October 2015)
"Trends in Data Sharing", ACS Division of Chemical Information (July 2015)
"Barriers and Resistance to Sharing of Data", NFAIS (April 2015)
"Maximizing Discovery
Tags
publishing
libraries
research
metadata
data
marketing
business model
share
content
See more
Presentations
(5)Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Director, Strategic Market Analysis at John Wiley and Sons
Industry
Advertising / Marketing / PR
About
Catherine [Cathy] Giffi is a strategic marketing leader dedicated to helping companies better meet the needs of the research community. She has produced groundbreaking studies on Open Access, Data Sharing, Society Membership, Peer Review, Patron Driven Acquisition, and Discoverability. She is passionate about uncovering truths that advance scholarship and further the missions of librarians, societies, and the research community.
Thought Leadership
"Sharing Data With My Co-opetition", Pistoia Alliance Debates (October 2015)
"Trends in Data Sharing", ACS Division of Chemical Information (July 2015)
"Barriers and Resistance to Sharing of Data", NFAIS (April 2015)
"Maximizing Discovery
Tags
publishing
libraries
research
metadata
data
marketing
business model
share
content
See more