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We all know that the more you know about your stakeholders, the better you can communicate with them. The problem is, the data we can collect internally isn't always enough to provide the kind of microtargeting that delivers real value to our stakeholders and generates real returns for our organizations. In this session, we'll review some of the data elements you can use to extend the value of your house file. We'll also include several examples of how nonprofits have used data appends to improve their fundraising results. This session is targeted to nonprofits with house files of 10,000 records or more.
* How data appends work
* Different types of data that are available
* How other nonprofits have used data appends to achieve their goals