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One of the world's top brands, with over 165 million active buyers and 1 billion live listings, eBay's vision is to be the world's favorite destination for discovering great value and unique selection.
At eBay, product content is user interface content. DeAnn Wright and Catharina Pawella show how they work with business partners, product managers, designers, researchers, and localization to equip sellers and buyers with tailored user interface content.
In this presentation, you'll see how the eBay content team ensures that user interface content is truly global and intuitive in 190 markets. Hint: You need to do more than translate your content to establish any type of emotional connection with your customers. DeAnn and Catharina show you how they transcreate and adapt content to work in different countries and cultures. They also share successes and pitfalls along the way, and how they measure success.
DeAnn and Catharina gave this presentation at CSA - Content Strategy Applied 2017.
Content Strategy Applied is a conference that goes beyond the theory so you can take away learnings you can use - immediately. It focuses on problems, solutions and real-life war stories that content professionals are dealing with now.