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Business Plan Basics

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A very brief overview of the basic components of a business plan to help new entrepreneurs plan for the launch of their startups or small businesses.

Published in: Business
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Business Plan Basics

  1. 1. The BASICS of writing a BUSINESS PLAN
  2. 2. BUSINESS PLAN? Why would you -WANT- a .com
  3. 3. If you’re looking for -FUNDING- you need one. .com
  4. 4. Even if not, you need solid -MARKET RESEARCH- and to have laid out your MARKETING, FINANCIAL, and OPERATIONAL PLANS before you get too deep into running the day to day of your business. .com
  5. 5. BUSINESS PLAN? So, what’s in a .com
  6. 6. EXECUTIVE SUMMARY .com
  7. 7. EXECUTIVE SUMMARYBUSINESS PLAN. Basically, it’s the Cliff’s notes of the .com
  8. 8. EXECUTIVE SUMMARYCONCISE & COMPELLING. It should be .com
  9. 9. EXECUTIVE SUMMARYINTERESTED Potential investor must be enough to keep reading. .com
  10. 10. EXECUTIVE SUMMARY Write it last so you can pull the info from the rest of the plan. .com
  11. 11. DESCRIPTION OF THE BUSINESS .com
  12. 12. DESCRIPTION OF THE BUSINESS What are its PRODUCTS& SERVICES? What does your business do? .com
  13. 13. DESCRIPTION OF THE BUSINESS .com Explain the BUSINESS MODEL.
  14. 14. DESCRIPTION OF THE BUSINESS Think through how you’re going to BRING IN MONEY so you and potential investors understand where the REVENUESwill come from. .com
  15. 15. PRODUCTS & SERVICES .com
  16. 16. PRODUCTS & SERVICES WHATdo you offer? WHY would anyone want it? What is your VALUE PROPOSITION? .com
  17. 17. MARKETING PLAN .com
  18. 18. MARKETING PLAN .com How will you let customers know what you have to offer so that they WANT TO BUY?
  19. 19. MARKETING PLAN .com Many entrepreneurs mess up on the MARKETING because they’re not SPECIFIC enough.
  20. 20. MARKETING PLAN .com Every dollar of revenue must be tied to a MARKETING activity and an EXPENSE.
  21. 21. OPERATIONS PLAN .com
  22. 22. OPERATIONS PLAN .com How does everything GET DONE within your business?
  23. 23. MANAGEMENT & ORGANIZATION .com
  24. 24. MANAGEMENT & ORGANIZATION .com Who is on your LEADERSHIP TEAM, what does each contribute, and how is the organization structured?
  25. 25. FINANCIAL PLAN .com
  26. 26. FINANCIAL PLAN .com Include FINANCIAL PROJECTIONS, and explain how much money you need, where you’ll get it, and how you’ll use it.
  27. 27. APPENDIX .com
  28. 28. APPENDIX .com Add your PRO FORMA FINANCIALS and any other attachments you want investors to see.
  29. 29. NEED MORE HELP?.com
  30. 30. NEED MORE HELP?.com This was a very brief overview. If need help writing your business plan, take the BUSINESS BUILDER WORKSHOP and get all of the details.
  31. 31. NEED MORE HELP?.com For free tips and info to help you plan, launch, and grow your new business, visit www.CateCosta.com.

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