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Deli De Luca Catch The Eye Brandmeeting 10 09


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Deli De Luca Catch The Eye Brandmeeting 10 09

  1. 1. !   CatchTheEye AS is a Norwegian based Media Company providing and selling access to consumers through screens and mobile phones. We specialise in developing and implementing Retail advertising strategies and concepts through the use of digital media. !   Currently our Networks reaches 25% of the Norwegian population on weekly basis. !   We are positioning Digital Out of Home Media (DOOH) as a new Media Category, to offer national and local Brand owners access to advertise within a Retail environment. !   The company was established in February 2008. The company is owned by two public companies and, some private equity as well as the management team.
  2. 2. 130 000 unique viewers every week!
  3. 3. iPhone replaces concept and findings in Bluetooth pilots!
  4. 4. Nearly 20 000 redeemed coupons, 100 000 clicks og 13 000* unique users! *15% av all Iphone owners in Norway in 4 weeks
  5. 5. Ads in VG print,,!
  6. 6. Viral marketing a part of the success!
  7. 7. We make it easy – a one stop shop for response!
  8. 8. "We had never imagined that hundreds of people would buy milk flavoured with peanut in Deli stores every day!"! Knut Ludvigsen Director – ”Nearly 1 000 new customers visit us every day eqvivalent to 5% av all our customers. Theu show up to redeem iPhone coupons. They are happy – and we are happy!! Terje Bergh Director – Deli ”We signed in 3000 new customers as a result of placing Ads at screens in CatchTheEye networks.”! Idar Vollvik Entrepeneur
  9. 9. 1 2 3
  10. 10. CatchTheEye provide access and opportunity Before campaigns   atchTheEye creating content for screens C and mobile   atchTheEye stock SMS set-up and mobile C applications, eg wap and mobile coupons When campaigning   atchTheEye publish content to the screen C with your mobile as a search and response channel Follow up´s   eporting of up-and downloads from R mobile eg waptrafikk and downloaded coupons
  11. 11. Liquid Barcodes AS
  12. 12. Price to access all kr 63 900,- Discount 1 25% (5+) Discount 2 37,5%(10+) Screens + iPhone + Coupons!