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Social media is one of those incredibly amorphous things right now that many people are trying to explain. I myself have struggled with the best way to represent what I do and how I do it, without getting to heavy into the details. I like to analogize it in this way, "People know that they need to change their oil every 3,000 miles, they don't necessarily need to know why or how it is done."
Social media is something that companies know they need to do, they just might not know why or how it it all works. I hope this slideshow helps to clarify quickly why social media is important and how I do it.
Please let me know what you think by leaving me comments below.