Darcy Villere<br />Social Media Specialistwww.DarcyVillere.com415-722-2049<br />
Why Social Media?<br />Social media allows large companies to recreate the feeling of a small business where the customers...
Process<br />
Audit<br />Current media efforts<br />Content<br />Channels<br />Current/Future Involvement of staff<br />Single person<br...
Strategize	<br />Select Target Audience<br />Create Content<br />Select Channels<br />Conversation Structure<br />Metrics<...
Strategize<br />Select Content Type<br />Video<br />Audio<br />Photo<br />Written (Long Form)<br />Written (Short Form)<br...
Strategize<br />Conversation Structure<br />Basic<br />Participant:<br />Initial point of contact in company<br />Content<...
Strategize<br />Conversation Structure<br />Expanded<br />
Strategize<br />Metrics<br />
Strategize	<br /><ul><li> Metrics (what): </li></ul>Source: Radian 6<br />
Strategize<br />Metrics (how):<br />Employee Search<br />Platform <br />Individual Experience<br />Online Chat<br />Survey...
Create/Share<br />
Measure<br />
Audit<br />Change Content?<br />Add/subtract<br />Change channel?<br />Current/Future Involvement of staff<br />Eliminate/...
The Cycle Continues<br />
Darcy Villere<br />Social Media Specialistwww.DarcyVillere.com415-722-2049<br />
Appendix(available upon interview)<br />Social Media Overview<br />
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Social Media Specialist

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Social media is one of those incredibly amorphous things right now that many people are trying to explain. I myself have struggled with the best way to represent what I do and how I do it, without getting to heavy into the details. I like to analogize it in this way, "People know that they need to change their oil every 3,000 miles, they don't necessarily need to know why or how it is done."

Social media is something that companies know they need to do, they just might not know why or how it it all works. I hope this slideshow helps to clarify quickly why social media is important and how I do it.

Please let me know what you think by leaving me comments below.

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Social Media Specialist

  1. 1. Darcy Villere<br />Social Media Specialistwww.DarcyVillere.com415-722-2049<br />
  2. 2. Why Social Media?<br />Social media allows large companies to recreate the feeling of a small business where the customers know the owners. <br />
  3. 3. Process<br />
  4. 4. Audit<br />Current media efforts<br />Content<br />Channels<br />Current/Future Involvement of staff<br />Single person<br />Multi Person effort<br />Communication Structure<br />Currently used analytics/KPI<br />Competitive Research<br />
  5. 5. Strategize <br />Select Target Audience<br />Create Content<br />Select Channels<br />Conversation Structure<br />Metrics<br />Editorial Calendar<br />
  6. 6. Strategize<br />Select Content Type<br />Video<br />Audio<br />Photo<br />Written (Long Form)<br />Written (Short Form)<br />Interaction<br /><ul><li> Select Channels</li></ul> Blogs<br />Video/Audio Networks<br />Interest Networks<br />Social Networks<br />Company Logo<br />Website<br />
  7. 7. Strategize<br />Conversation Structure<br />Basic<br />Participant:<br />Initial point of contact in company<br />Content<br />Video, Audio, Photo, Written, Interaction<br />Channel<br />Blogs, Video/Audio Networks, Interest Networks, Social Networks, Website<br />Target Audience<br />Consumer/Business that participant will be having conversation with<br />
  8. 8. Strategize<br />Conversation Structure<br />Expanded<br />
  9. 9. Strategize<br />Metrics<br />
  10. 10. Strategize <br /><ul><li> Metrics (what): </li></ul>Source: Radian 6<br />
  11. 11. Strategize<br />Metrics (how):<br />Employee Search<br />Platform <br />Individual Experience<br />Online Chat<br />Survey of Employees<br />
  12. 12. Create/Share<br />
  13. 13. Measure<br />
  14. 14. Audit<br />Change Content?<br />Add/subtract<br />Change channel?<br />Current/Future Involvement of staff<br />Eliminate/Add staff?<br />Change Communication Structure?<br />Adjust Analytics?<br />
  15. 15. The Cycle Continues<br />
  16. 16. Darcy Villere<br />Social Media Specialistwww.DarcyVillere.com415-722-2049<br />
  17. 17. Appendix(available upon interview)<br />Social Media Overview<br />

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