(watch the presentation video here: http://leanuxnyc.co/nyc/is-bad-research-better-than-no-research-w-deidre-kolarick/)
One of the core principles of Lean UX is to do research often with the entire team’s involvement. Collaboration is essential, but doing effective research is a skill that takes practice and training. More importantly, doing research badly can lead to misleading conclusions, false confidence, and a missed opportunity for insight. In this talk, I’ll discuss how to balance the benefits of getting everyone involved in research with the need for sound methodology when conducting UX research.
Deidre is Director of Research & Insights at Catalyst Group in New York City, where she is actively involved in developing new methods for conducting user research. She holds a PhD. in cognitive psychology from Yale University. She is also an adjunct professor of psychology at New York University, a tennis addict, and triathlete.