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Annual Report on the State of Philanthropy - Croatia 2017 - Quick Facts


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The 2017 Annual Report on Philanthropy in Croatia was the result of media monitoring (print, broadcast and electronic) of keywords related to domestic philanthropy during the period from January to December 2017.

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Annual Report on the State of Philanthropy - Croatia 2017 - Quick Facts

  1. 1. number of recorded instances estimated value of donations average donation per citizen decrease from 2016 38.1 % 37.7 % 23.2 % 0.1 % 0.9 % 2,892 8.9M € 2.2 € 32.4 % During 2017, Catalyst Balkans tracked media reports on domestic individual, corporate and diaspora philanthropy in Croatia. This brochure provides key statistics on the findings of this research. 17Annual Report on the State of Philanthropy Croatia Quick Facts 0.9 % Northwest Croatia Adriatic Croatia Mid and East Croatia throughout Croatia outside of Croatia
  2. 2. Several Characteristics of Philanthropy in Croatia in 2017 2,892 unique instances of charitable giving were recorded in 2017, which represents decrease compared to 2016. Data shows that trend of decrease in overall estimated value of donation has continued in this year too (32.4% decrease). If we analyze geographic distribution of giving, we notice that percentage of instances have increased in Northwest (38.1%) and Adriatic Croatia (37.7%). Percentages of instances given in Mid and East Croatia (23.2%) and across several regions in the whole country have seen drop this year, while giving outside of Croatia remained the same level from 2016. Distribution of giving to the capital was 23.2%, which represents increase compared to 2016. This year the most numerous were donations provided by the citizens in mass individual giving category (49.3%), however intensity of their engagement shows continuous drop in the last three years. On the other hand, engagement of the corporate sector continues to increase since 2015 with this donor type maintaining the second position. Individual donors are at the bottom of the list with 2.2% instances. When we look into the value of donation, the corporate sector is in the lead with 42.4% share of recorded value, although it represents decrease compared to 2016. Despite reduced frequency of giving, this year citizens have been more generous than in 2016, with increased share of 34% of total recorded value. Individual donors participated with lowest percentage both in the level of activity and share of monetary value. It is noteworthy that all themes kept their positions from 2016. This year was marked by significant increase in number of instances directed to support to education (16.3%) for more than 4% since 2016. With still being first and second ranked, support to marginalized groups and healthcare have seen decrease, while poverty relief was almost equally supported as in 2016 - with 8.6% of instances. In 2017 nonprofit organizations continue the trend of the most frequent recipient with significantly increased support of 62.4% instances. Total recorded value donated to the nonprofit organization is also higher this year – 52.4%. Institutions as a recipient have seen drop in the percentage of instances, while interest for individual recipients and local and national government maintained approximately the same level as in 2016. Interest in support to the state (institutions and local and national governments) is lower than last year and adds up to the 21.3% of total number of recorded instances. Number of instances directed towards associations and foundations has continuously been increasing over the last several years, which is the indicator of strengthening credibility and trust in the nonprofit sector. In parallel to that, this year significantly higher value donated to the nonprofits was recorded as well. The most active donors for nonprofits are corporate sector and citizens, with almost equal percentage of instances. As in previous years, on-off support is still the most frequent use of donation with percentage of instances at the same level as in 2016 (47.1%). Less supported long-term investments this year has also maintained the level from 2016 with 36.1%. In this year too, with increased number of instances, local communities continued to be the most supported beneficiary group. People with health issues and people with disabilities are equally supported both with decreased number of instances, while donors interest in the people in economic need is at the same level as in 2016. Range of other supported final beneficiary groups remained wide, with LGBT population appearing for the first time. In 2017 we are recording significant increase in the data transparency, since during this year 58.4% of donation instances had a monetary value associated with them. Level of giving Recipients Nonprofit organizations Use of donation Beneficiaries Data Transparency Geographic distribution Donors Themes
  3. 3. Donors Key points Out of 2,892 donation instances, 58.4% had a monetary value associated with them, which a fair increase in transparency from 43.5% in 2016. This positive change shows that media are more interested in this topic, and in terms of completeness and accuracy provide reports of higher quality. The total value of donations reported upon by the media is slightly over EUR 6.96 million. Since more than half of recorded data contained the actual value of the donations, we used extrapolation to make a cautious estimate that the value of donations for charitable purposes in Croatia in 2017 was over EUR 8.9 million. If we look at the number of instances, ranking of donor types remained the same over the last three years. Data shows that again this year the most active donors were citizens through mass individual giving actions with 49.3%. Despite keeping the first position, level of citizens’ activity is slowly reducing over the years. Opposite to this, corporate sector has been showing higher interest since 2015 and has been increasing number of instances of giving, this year 42% was given by companies and corporate foundations. Thirdly ranked individual donors, after last year’s drop, maintained same level of activity from 2016, while participation of other types of donors combined is 6.5% of instances. When it comes to the value of donations the donor type ranking is different, which is the order that was maintained throughout the last several years. Although less generous than last year, corporate sector is the at the first place with 42.4% share of total amount recorded. Both citizens and individual donors have managed to participate with greater amounts this year: citizens participated with 34% share and individual donors with 1.9%. On this note it is important to underline that unlike 2016, in 2017 only a few donations of the great values were given, and in general and the donated amounts were smaller. It is worth mentioning that this year corporate sector has increased the activities through support within the frame of thematic and clearly defined calls for proposals and grants. Some companies supported a lot of small grants for large number of recipients, while some other donated bigger amounts to limited number of recipients, so scope of beneficiaries was very diversified. In general, support through grants has significantly increased this year (29% of all instances), while only corporate sector has increased percentage of instances given in this form of support for over 21% since 2016. 2015 2016 2017 73.4% 14.7% 3.4% 58.7% 32.3% 1.5% 49.3% 42.0% 2.2% 27.4% 35.3% 7.4% 30.2% 57.9% 0.5% 34.0% 42.4% 1.9% 2015 2016 2017 Key Trends in Types of Donors Donors Donations by Type of Donors % of Instances Mass Individual Corporate Sector Individuals % of Recorded Sum Mass Individual Corporate Sector Individuals Mass Individual Corporate Sector Individuals Mixed Donors Private Foundations Other % of instances % of recorded sum 49.3 34.0 42.0 42.4 2.2 1.9 0.7 4.9 2.2 6.0 3.6 10.8
  4. 4. Institutions Nonprofit organizations Individuals/ Families 20.6% 23.4% 18.1% 69.4% 33.1% 45.6% . Education Support to marginalized groups Healthcare 7.3% 8.2% 10.8% People with Disabilities Local Communities People in economic need During 2017 Hrvatska elektroprivreda DD HEP (Croatian Electric Power Enterprise) has implemented numerous socially responsibly activities and provided great sup- port to the local communities. The company provided scholarships for 25 students in total value of EUR 46,680, where upon the completion of the scholarship period, some of the students were given the opportunity to get a job in one of the HEP subdivisions. On the same line of support to the education, DD HEP donated 55 personal computers with all necessary equipment to sixteen elementary schools throughout Croatia in total value around EUR 38,000. Additionally, company took responsibility for implementing the energy efficiency projects in three Kindergar- tens and two Elementary Schools in the value of EUR 135,400. DD HEP created a fund from the sale of ZelEn (Green Energy) products which is now used for further financing energy efficiency and renewable energy projects. Under the campaign “Svjetlo na zajedničkom” (Light on the same path) DD HEP provided support to 303 institutions and CSOs with projects addressing issues in area of art and heritage, youth, environment, humanitarian engagemen, science and society. Total value of awarded grants was around EUR 330,000. For six years now, OTP Banka Hrvatska DD has been implementing program “Zeleno svjetlo za… bolje društvo” (Green light for… better society) with aim to support so- cially beneficial initiatives and enhance quality of life in local communities. In 2017, within this program the total value of EUR 54,000 was awarded for 44 CSOs, and the themes covered with the projects were: youth, education and science; environment / heritage; humanitarian assistance; sport. As a part of the campaign “Maknimo djecu s ulice” (Kepp the children out of the streets) KIK Textilien und Non-Food Croatia donated sets of sports equipment to numerous youth sports clubs throughout Croatia. This was the company’s way to support kids’ engagement in sports and keep them away from the bad influence. For fourth year in a row, retail Company Lidl Hrvatska doo is implementing donation program named “Više za zajednicu” (More for the Community). This year’s program thematic focus is sport, health and active life, were 95 grants were awarded to the sport clubs and associations across Croatia for the promotion of healthy life-style. Total value of all grants is over EUR 67,000. Several small and medium enterprises stood out with good examples of investments in the communities. Vukovar SME TONet doo from donated and installed WiFi to the Vukovar County General Hospital, while company Color trgovina doo from Požega donated HRK 18,500 to the Našice General Hospital, for the for acquiring patients’ vital function monitor. Top 3 Recipient Entities Top 3 Themes for Giving Top 3 Final Beneficiary Groups Corporate Sector Profiles of the Most Common Types of Donors Examples of Corporate Sector Donations
  5. 5. Individuals/Families Nonprofit organizations Institutions Healthcare Supportto marginalizedgroups Poverty relief/ Mitigation 19.7% 34.1% 21.0% 58.4% 35.0% 31.0% 19.5% 13.8% 18.8% People in economic need People with health issues People with Disabilities Top 3 Recipient Entities Top 3 Themes for Giving Top 3 Final Beneficiary Groups Mass Individual Profiles of the Most Common Types of Donors Examples of Mass Individual Giving On December 10th 2017, RTL Television Croatia organized a fundraising Telethon TV Show named “Budi mi prijatelj” (Be my friend). The entire income was intended as support to Association RTL pomaže djeci, which acts as a charity fund for helping children all around the country. The Association was celebrating 10th anniversary, and on this occasion many Croatian celebrities took part in this fundraiser, during which a great success was achieved, as over EUR 260,000 was collected. Famous Croatian cellist Ana Rucner celebrated her 15th work anniversary by organ- izing two humanitarian concerts, in Zagreb and Osijek during March, with the name “15 godina radositi i sreće za decu Baranje” (15 years of love for joy of children in Baranja). Part of proceeds from both concerts, around EUR 17,000, was donated to several institutions and CSO working both with children in general and with children with disabilities. The mobile and internet provider Vipnet doo created an online social network for humanitarian crowdfunding named “Učini pravu stvar” (Do the Right Thing). It is the space where associations and individuals can place their project on the network, where visitors can get to know them and place the donations. In 2017 over EUR 16,000 was collected in this way, and at the same time community Foundation Slagalica created a free of charge fundraising web portal that should help local association to provide necessary funds for their activities.
  6. 6. In Croatia, efforts in providing assistance to people living in other countries have always been on the high level. During 2017, quite a few initiatives were organized to collect aid for people living in Africa and south America. Association Mary’s Meals Croatia organized a fundraising race at the Maksimir Park in Zagreb, from where complete income of almost EUR 6,500 was used to support work of school kitchens in Benin, Malawi, Liberia and Ecuador. Later during the year, the association has launched call for donations to provide humanitarian aid to children in South Sudan and Kenya. Within this campaign more than EUR 54,000 was raised. Franciscan monk from Croatia Miro Babić and Tonči Maleš started fundraising campaign for acquiring school bus to St Francis Secondary School - Lower Subukia in Kenya. They successfully managed to collect EUR 35,000. As already mentioned, in 2017 private foundations contributed a great deal to the theme of education through providing scholarships to many talented end distin- guished students. Foundation Mikec, which was established by the successful Croatian businessman Dr. Antun MIkec, awarded scholarships for number of students from Međimurje County. Throughout the year, each student received monthly scholarship and total value of donated support was almost EUR 106,000 worth. Support to People Living in Other Countries Private Foundations – Individual Support to Education Key Themes for Giving Sport Culture and Arts Environment, Animal Welfare Religious Activities, Public Infrastructure, Economic Development, Human Rights, Heritage, Emergency Management, Science, Seasonal Giving Breakdown of Other Themes 35.3 % 20.8 % 16.3 % 8.6 % 5-10 % 1-3 % 3-5 % 0-1 % Support to marginalized groups Healthcare Education Poverty relief/mitigation
  7. 7. 16.0% 29.0% 34.5% 6.1% 9.5% 22.0% 36.9% 12.2% 8.6% 20.8% 35.3% 16.3% 2015 2016 2017% of Instances Poverty relief/mitigation Healthcare Support to marginalized groups Education The ranking of themes did not change in comparison with 2016. The four key themes supported were: poverty relief, healthcare, support to marginalized groups, and education. The instances directed to these themes add up to 81% recorded instances, and percentage of instances of giving indicate some positive changes. Year 2017 was marked by increase in support to the education. Although at the bottom of the list of the four key supported themes, education has seen increase in percentage of instances for more than 4%. Education is more supported on the value level as well: total donated value for education in 2017 is 23.4% share of total recorded value on the country level, which is more than 8% higher than in 2016. Support to marginalized groups has maintained the first position since 2014, but after continues growth of interest for this theme, we can now notice a slight drop in percentage of instances in 2017. Healthcare has decreased this year too, while percentage of instances directed towards poverty relief stayed at the same level as in 2016. The range of other supported themes is broad and pretty much the same as in 2016, with sport being the theme with highest interest, but also culture and arts, environmental issues and animal welfare. Recipient Entities Type of Recipient Entities Croatia is the country where nonprofit organizations have always represented the most supported recipient entity, and with continuous development of campaign and partnerships, increase of interest in them grew over the years. This trend is continued in 2017, with the highest recorded percentage of instances so far - 62.4%, and increased value of donation as well. Further comparison with 2016 shows that there is a drop in giving for institutions, both in number of instances and donated value. Number of instances directed towards individuals and families, and local and national governments are not far from those recorded in 2016 and support remained on the approximately same level. 2015 2016 2017 42.5% 31.2% 22.6% 2.9% 55.0% 16.2% 24.1% 0.7% 62.4% 15.2% 20.0% 1.3% Beneficiary Entities % of Instances Nonprofit organizations Individuals/Families Institutions Local/National governments 62.4 % 20.0 % 15.2 % 1.3 % 0.6 % Nonprofit Organizations Institutions Individuals/Families Local and National Governments Other
  8. 8. Nonprofit Organizations in 2017 Profile of a Nonprofit Organization When we talk about nonprofit organizations, we consider them as a group of local civil society associations, foreign organizations, such as UNICEF, and private foundations. Over previous years, the percentage of instances of giving to nonprofit organizations gradually increased to reach 62.4% in 2017 and nonprofits remain as top recipient. In terms of the value of donations the positive change is even bigger, as 52.4% of total recorded donated amount was directed towards nonprofits. This represent significant raise, as the amount is more than 28% higher than in 2016. When it comes to the donors’ interest in the nonprofit sector, almost equal number of instances was given by the corporate sector and the citizens, with the corporate sector only one small step ahead – 46.7%. When compared with 2016, number of instances coming from the corporate sector is significantly higher, while citizens were less active this year. The theme that is the most frequently supported by nonprofit organizations is support to marginalized groups, as 42.4% of all instances directed towards nonprofits were actually given for this purpose. Healthcare (14.4%), poverty reduction (10.5%) and education (7.9%), with smaller fluctuations in percentages, maintained the same ranking as in 2016. Other themes that are supported in a smaller extent are sport, arts and culture, environment and animal welfare. In terms of final beneficiary groups, the range is broad and includes population from local communities as the most supported group, as 25.3% of instances directed towards nonprofits were given in support to this category. Additionally, people with disabilities, people in economic need and people with health issues as the next most supported, but also in smaller extent children without parental care, elderly, people living in other countries, women and children survivors of violence, talented youth and animals. As a response to the initiative of the Croatian businessman Nanad Bakić, nonprofit organization Institute for Youth Development and Innovativeness IRIM has implemented crowdfunding campaign to provide support for the extracurricular STEM program. The idea was to introduce BBC micro:bit technology into the Croatian schools and provide access to it for all pupils, to actually purchase BBC micro: bit boards. Campaign goal of EUR 200,000 was accomplished, and funds were collected from numerous corporates, small and medium enterprises and citizens. Europa Donna Hrvatska - Croatian Forum against Breast Cancer is among association that have been in the focus of donors’ interest during 2017. Throughout the year they have successfully organized numerous fundraising events in order to support acquiring special equipment for breast cancer which enables improved and less invasive therapy. Numerous associations initiated fundraising campaigns, successfully organized activities and established firm partnerships, which resulted in greater support to the sector in both terms of donors’ interest and value donated. Organizations that received multiple donations this year are Association Rijeka ljubavi, Association ADHD i Ja, Association Naš san njihov osmijeh, Institute for Youth Development and Innovation IRIM, Europa Donna Hrvatska - Croatian Forum against Breast Cancer, Association Mali zmaj, Social Supermarket Sveti Frane, and Mary’s Meals Croatia. Out of private foundations, Ana Rukavina Foundation and Foundation Zajednički put were the most active. 42.4 % 14.4 % 10.5 % Support to Marginalized Groups Healthcare Poverty Relief/Mitigation
  9. 9. 21.2% 10.0% 25.7% 18.8% 16.9% 22.9% 21.5% 20.0% 16.7% 26.9% 18.5% 18.5% Key Beneficiary Groups Local Communities People with disabilities People with health issues People in economic need 26.9 % 18.5 % 18.5 % 16.7 % Children without parental care Talented Youth General Population, Elderly, People living in Other Countries, Animals Unemployed, Women and Children Survivors of Violence, Mothers and Babies, People in Need of Palliative Care, Religious/Faith Communities, Ethnic Minority Population, Children and Youth at Risk, Single Parents, Homeless, Migrants, LGBT Population Beneficiary Groups 3-5 % 5-10 % 1-3 % 0-1 % 2015 2016 2017 Trends in Key Final Beneficiary Groups % of Instances People in economic need Local communities People with health issues People with disabilities The top four final beneficiary groups in 2017 were people from local communities, people with health issues, people with disabilities and people in economic need, and all four comprised 80.6% of overall number of instances of giving. Being the first ranked with 26.9% of instances, population in local communities is the only final beneficiary group which saw increased support directed towards them, and it marks continuous growth since 2015. People with disabilities and people with health issues were equally supported, but with smaller percentage of instances than last year, while support to people in economic need maintained the same level from 2016. The range of other less supported beneficiary groups remained broad with one new supported groups this year: LGBT population.
  10. 10. In terms of the use of donation, distribution of both long-term and one-off assistance maintained the same level as in 2016, while percentage of instances for which the exact use was not possible to be teremined is lower than last year. Analyisis shows that a bit more than 47% of recorded instances was directed to one-off support in form of supplies/consumables and humanitarian support, medical treatmenst and similar. 36.1% of instances was given in form of support that may produce long-term effects (equipment, capital investment, services and scholarships). Being tradionally the storngest donor when it comes to strategic long-term support, in 2017 corporate sector has made significat increase in pecentage of instances that have long-term impact – 60.4%, which is 20% higher compared to 2016. It is worth mentioning that many companies opted for more strategic approach to giving and investemts in communities through thematic calls for proposals and grants support. Within support to education, investments in scholarships are higher than last year. Both number of instances and donated amount have increased, and it is important to note that in this year as well, the biggest investments in scholarships come from several private foundations which traditionally support students. Use of Donations Examples of Long-term Support In 2017 Privredna Banka Zagreb PBZ Group continued with the program “Činim dobro svaki dan” (I Act Kindly Every Day) which aim is to provide support to “Monitoring children with neurosis” of the Ministry of Health of the Republic of Croatia and The project “For a better life of children in social care homes” of the Ministry of Demography, Family, Youth and Social Policy of the Republic of Croatia. PBZ Group donates one kuna from each transaction made by American Express Heart Cards. As a part of this campaign funds were donated for the purchase of needed diagnostic equipment for newborn babies to the maternity wards in Knin General Hospital, Zadar General Hospital, as well as to Pediatric Clinic within Zagreb Clinical Center. Total value of the equipment is almost EUR 140,000. Within the same campaign around EUR 36,000 was donated to the Care and Education Center Dubrava for the purchase of a van with an integrated ramp, which is used for the transportation of children and youth with physical disabilities and chronic diseases. The Company Fresenius Medical Care Hrvatska doo donated EUR 201,417 worth equipment to the Split Clinical Center. The company, which is the world leader in production of equipment for hemodialysis treatments, donated line for demineralization of water that is essential during the therapy. Thanks to this donation Split Clinical Center Nephrology Department improved the hemodialysis procedure for over 150 patients from Split-Dalmacija County. Use of Donations in 2017 36.1% 47.1% 16.8% Long-Term Support One-Off Support Unknown 2015 2016 2017 29.9% 41.3% 28.8% 35.3% 46.1% 18.7% 36.1% 47.1% 16.8% % of Instances Long-Term Support One-Off Support Unknown
  11. 11. Methodology The methodology for this report was inevitably conditioned by the viable options for collecting data. Research on this topic worldwide shows that the only completely reliable source of information on level of giving for charitable purposes is collected by tax authorities. For many reasons it was not possible to use this source of information in any of Western Balkans countries. As mentioned previously, Catalyst has opted for alternative ways of collecting data, using primarily media data as well as other available data sources. Concretely, the data used as the basis for this report was gathered by monitoring the electronic, printed and on-line media on the local, regional and national levels in the period from January 1 through December 31, 2017. There are three key limitations to this methodology. First, this method does not provide comprehensive data because the media does not report on all charitable instances and giving. Second, media reports often do not provide all data of importance in following the development of philanthropy (most often the media does not publish the amount donated and/or collected). Third, there is a potential limitation in the credibility of data published by the media. The first limitation cannot be overcome at this time. Where the second and third limitations are concerned, Catalyst seeks to overcome them by cross-analyzing various media, and then conducting additional research, for example by checking the reporting by companies’ and nonprofit organizations (if available to the public). Our figure, although not comprehensive, provides a minimum value of relevant indicators. Hence, this data may be used as indicators of the minimal degree of philanthropy development in a specific country. Continued observation will show a rise and/or drop in numbers and change in data related to our selected indicators. Therefore, continued monitoring over years will point out trends in philanthropy development as well as trends in media reporting on the subject. To conclude, under current conditions, we are of the opinion that the methodology allows for preliminary insight into philanthropy in Croatia.
  12. 12. The 2017 Annual Report on the State of Philanthropy in Croatia – Quick facts is part of a broader initiative to promote and stimulate philanthropy in the region carried out by the Catalyst Foundation. The underlying research and this publication were created by Catalyst Foundation (Catalyst Balkans) and with the generous support of the C. S. Mott Foundation. Opinions expressed in this publication do not necessarily those of the Balkan Trust for Democracy, the German Marshall Fund of the United States, or its partners. Research conducted by Research supported by Prepared by Zorka Kovačević Jelena Bekčić Edited by Aleksandra Vesić Design Kata Jovančić FOUNDATION CATALYST Takovska 38, 11000 Beograd, Serbia Belgrade, 2018