Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment


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Claude Penland presents on Social Media for Actuaries, specifically LinkedIn. The Actuary and Actuarial Analysts should find this information useful. Free to download and share.

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Social Media for Actuaries, by Claude Penland of Ezra Penland Actuarial Recruitment

  1. 1. Being Social: It’s a Game Changer Claude Penland, ACAS, MAAA Ezra Penland Actuarial Recruitment
  2. 2. Advice on Getting Started on LinkedIn <ul><li>1) Write a Good Summary of your Experience </li></ul><ul><li>2) Use Descriptive Keywords so that you are Findable </li></ul><ul><li>3) Join LinkedIn special interest groups and be Active </li></ul><ul><li>4) Click “Edit Public Profile” and change the URL of your LinkedIn profile </li></ul><ul><li>5) Write Recommendations and Request Recommendations </li></ul>
  3. 3. LinkedIn Can Promote Your Personal/Professional Brand <ul><li>1) Give Something Away. If you Write an Article or Presentation, Give it Away. </li></ul><ul><li>2) You might get an Opportunity to Speak, Write, Consult or Recruit </li></ul><ul><li>3) Be Real and be the same person on Social Networks as in Real Life </li></ul><ul><li>4) LinkedIn is a great way to not Fall Out of Contact with People </li></ul><ul><li>5) Status Updates </li></ul>
  4. 4. What do Recruiters Look For? <ul><li>1) Recruiters look for some of the same things as on a Resume </li></ul><ul><li>2) We look through the eyes of our Clients </li></ul><ul><li>3) If you have Career Goals, Spell them Out </li></ul><ul><li>4) Describe your Specialized Skills </li></ul><ul><li>5) Include a Picture </li></ul>
  5. 5. What do you talk about on LinkedIn? <ul><li>5 of my most recent postings: </li></ul><ul><li>1) Arbitrage Magazine listed Actuarial Profession as a Recession Proof job </li></ul><ul><li>2) Link to an article that I wrote about Catastrophe Risk Trends for Contingencies </li></ul><ul><li>3) Incorrect Earthquake Predictions result in Manslaughter Charges in Italy </li></ul><ul><li>4) Link to an article that I wrote about Solvency II for the CAS’s Actuarial Review </li></ul><ul><li>5) Actuarial Scholarships offered in Asia </li></ul>
  6. 6. How do you know that you’re Successful on Social Media? <ul><li>1) Set Goals for what you want to get out </li></ul><ul><li>2) Take Incremental Steps to get there </li></ul><ul><li>3) LinkedIn is a great way to Organize information </li></ul><ul><li>4) I’ve often been serendipitous by matching my Real Life Contacts to my Online Contacts </li></ul><ul><li>5) Information travels Fast on Social Media </li></ul>
  7. 7. Advice for those on the Fence about the Risks Involved? <ul><li>1) Arguing on the Internet often makes both of you look Foolish </li></ul><ul><li>2) Avoid Troublemakers </li></ul><ul><li>3) Be Polite, it never hurts to address people formally </li></ul><ul><li>4) Don’t Overshare personal details </li></ul><ul><li>5) “It takes many good deeds to make a good reputation and only one bad deed to ruin it.” – Benjamin Franklin </li></ul>
  8. 8. Advice to those Already on Social Media <ul><li>1) Give more than you Receive </li></ul><ul><li>2) Don’t try to Control the Conversation </li></ul><ul><li>3) It’s Conversation, not Broadcasting </li></ul><ul><li>4) Be Real </li></ul><ul><li>5) Always be Learning </li></ul>
  9. 9. Links to Additional Resources <ul><li> has links to some PowerPoint presentations. These include “LinkedIn for Insurance Professionals” and “111 Twitter Feeds for Insurance Professionals” </li></ul><ul><li> is a news feed from 100+ Twitter accounts focused on insurance and actuarial news </li></ul><ul><li> has dozens of good How-To presentations on LinkedIn and Twitter </li></ul>
  10. 10. My biography <ul><li>Claude Penland, ACAS, MAAA is Partner and Co-Founder (with Sally Ezra) at Ezra Penland Actuarial Recruitment. Previously, he managed the web properties, advertising and overall internet strategy for a competitor. </li></ul><ul><li>Claude has spent over twenty years as an actuary and in actuarial recruitment. As a casualty actuary with Milliman, AIG and CIGNA Property & Casualty (now ACE), he worked on pricing and reserving of commercial lines, alternative risk solutions and financial modeling. </li></ul>