Winning the war mobile meet up

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Presentation to mobile apps developers on how to create and build a social mobile game company.

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Winning the war mobile meet up

  1. 1. WINNING THE WAR:HOW TO BUILD A GREATMOBILE GAMECOMPANYLloyd Melnick
  2. 2. AgendaBackgroundSuccess in mobile and social gamingHow to succeedThe Melnick ConundrumSummary and QA
  3. 3. BACKGROUND
  4. 4. Lloyd Melnick
  5. 5. fiveonenine games
  6. 6. More stars than the Miami Heat★ Ex-Studio Head of ★ Gardens of Time EA’s North Carolina ★ Asheron’s Call 1 & 2 office★ Member founding ★ Shutter Island management team at ★ City of Wonder Motricity and Appia ★ Dungeons & Dragons★ Team lead at RIM’s NC Online studio ★ Madden 3DS★ 20 year veteran of ★ Nascar Kart Racing IBM/Microsoft/Citrix Wii★ GM Europe and ★ Woodland Heroes LATAM at Disney/Playdom ★ Lord of the Rings Online
  7. 7. Publishing and Developing Launched publishing program in July Campaign Story hard launch in September
  8. 8. SUCCESS IN SOCIAL ANDMOBILE GAMES
  9. 9. The odds 25 % of games succeed 9
  10. 10. Success is Exit Profitability Survival 10
  11. 11. Investors see success as Exit ROI 11
  12. 12. Investors criteria How Scalable quickly you can grow What is Unique Why you different Potential Valuation return 12
  13. 13. If institutional investors pass Organic Friends IP holders and family Strategics 13
  14. 14. HOW TO SUCCEED 14
  15. 15. LTV Monetization Retention Engagement Virality 15
  16. 16. Monetization Free-to- play Support Part of the high-value design customers 16
  17. 17. Retention and engagement 17
  18. 18. Virality Hooks Reasons Collaborative or PvP 18
  19. 19. THE MELNICK CONUNDRUM 19
  20. 20. Diversification versus Focus Focus Diversification 20
  21. 21. Portfolio theory Asset Regular Diversification RebalancingAllocation Investing Multiple titles Reducing beta 21
  22. 22. Platform diversification Facebook iOS Android Win 8 22
  23. 23. Focus Competitive landscape Free-to-play 23
  24. 24. Odds against youImprove oddsMake great productsFocus and diversifySUMMARY 24
  25. 25. Feel free to contact anytime Lloyd.melnick@fiveoneninegames.com http://lloydmelnick.com/ @LloydMelnick 25

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