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1
10
Host
15 20
Kyle Morton
HapYak Interactive Video
Review three examples of
mobile interactive video
design and implemen...
corp.hapyak.com
Why is iOS 10 important to you?
2
Interactive Video produces results
20%
 65%
100 million mobile web users...
corp.hapyak.com 3
Key Dates
June 13th 2016:
** Apple reported that 75% of users upgraded to iOS 9 in the first 4 months of
...
corp.hapyak.com
What’s in iOS 10
75+ anticipated changes in iOS 10
We expect 1 change to directly impact your
success with...
corp.hapyak.com
iOS 10 - Safari 10.0 release notes
Safari 10.0 Release Notes
5
corp.hapyak.com
iOS 9 iOS 10 - @playsinline
Lorem Ipsum is simply dummy text of the
printing and typesetting industry. Lor...
corp.hapyak.com
Why does this technical change matter to you?
7
65%
Response Rate
About two-thirds of all optional
questio...
corp.hapyak.com
iOS 10 - is a watershed moment for mobile video
Interactivity means app-like experiences
…. without the ap...
corp.hapyak.com 9
What happens on Day One of iOS 10?
corp.hapyak.com
What happens on Day One of iOS 10?
10
<video playsinline />
You, or your OVP, will need to configure your v...
corp.hapyak.com
Which video providers support @playsinline ?
YouTube - embedded
Vimeo
Brightcove
Wistia / Kaltura / JW
Hap...
corp.hapyak.com
Playing inline isn’t always best
for the viewer
Lorem Ipsum is simply dummy text of the
printing and types...
corp.hapyak.com 13
Mobile Interactive Video
Design
an emerging discipline
corp.hapyak.com 14
First impressions when playing and creating interactive
videos on mobile
You can still use full screen
...
corp.hapyak.com 15
Chapters Branching Adaptive Paths
Let viewers navigate directly to
the content that matters most
to the...
corp.hapyak.com 16
Vertical Video Buy Now Button
Take advantage of the vertical
orientation of devices.
Convert viewers in...
corp.hapyak.com 17
Questions Surveys Data
Ask lead intelligence questions,
or use quizzes for knowledge
checks
Get real ti...
HapYak Interactive Video Platform
scalable, standards-based, fully integrated, fully extensible
Calls to
Action
Chapters a...
corp.hapyak.com 19
Key Dates
June 13th 2016:
** Apple reported that 75% of users upgraded to iOS 9 in the first 4 months of...
20
Question & Answer
linkedin.com/company/hapyak twitter.com/hapyakvideo facebook.com/hapyakvideo sales@hapyak.com
21
Thank You!
linkedin.com/company/hapyak twitter.com/hapyakvideo facebook.com/hapyakvideo sales@hapyak.com
WEBINARS
corp.hapyak.com 22
Who gets iOS 10?
Breakdown of supported devices for iOS 10 upgrade
No support for previous versions
of ...
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Mobile Interactive Video Webinar

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Presented by Kyle Morton, Founder of HapYak
Watch the On-Demand Webinar at http://go.hapyak.com/mobile-interactive-video-webinar/

Published in: Marketing
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Mobile Interactive Video Webinar

  1. 1. 1 10 Host 15 20 Kyle Morton HapYak Interactive Video Review three examples of mobile interactive video design and implementation Today’s Presentation Presentation Tittle : iOS 10 - Impact on Web Video Duration : 60 minutes minutes iOS 10 Changes for Video minutes Examples Q&A minutes Presented By 15minutes Mobile Interactive Video Design
  2. 2. corp.hapyak.com Why is iOS 10 important to you? 2 Interactive Video produces results 20%
 65% 100 million mobile web users on iOS can’t use it
  3. 3. corp.hapyak.com 3 Key Dates June 13th 2016: ** Apple reported that 75% of users upgraded to iOS 9 in the first 4 months of availability. We assume the same adoption rate. iOS 10 announced BETA releases and revisions Anticipated general release* 75% of iDevices will be running iOS 10** December 2016: September 14th 2016: June - August: 31 December 14 September * Based on previous trend of Apple hardware and software release schedule
  4. 4. corp.hapyak.com What’s in iOS 10 75+ anticipated changes in iOS 10 We expect 1 change to directly impact your success with mobile video 4
  5. 5. corp.hapyak.com iOS 10 - Safari 10.0 release notes Safari 10.0 Release Notes 5
  6. 6. corp.hapyak.com iOS 9 iOS 10 - @playsinline Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Video plays in QuickTime. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Video plays in Safari. 6
  7. 7. corp.hapyak.com Why does this technical change matter to you? 7 65% Response Rate About two-thirds of all optional questions asked receive responses. Click Through Rate 20% Higher click through rates when compared to on page CTAa. 30% Cart size increases by almost a third when a product video is viewed. *Invodo Metric Larger Cart Size Video in Safari means clickable overlays
  8. 8. corp.hapyak.com iOS 10 - is a watershed moment for mobile video Interactivity means app-like experiences …. without the app install Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. 8
  9. 9. corp.hapyak.com 9 What happens on Day One of iOS 10?
  10. 10. corp.hapyak.com What happens on Day One of iOS 10? 10 <video playsinline /> You, or your OVP, will need to configure your video players for inline playback before any change to behavior. For most, nothing at all.
  11. 11. corp.hapyak.com Which video providers support @playsinline ? YouTube - embedded Vimeo Brightcove Wistia / Kaltura / JW HapYak Ask your developer or video provider 11
  12. 12. corp.hapyak.com Playing inline isn’t always best for the viewer Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Just because you can doesn’t mean you should 12
  13. 13. corp.hapyak.com 13 Mobile Interactive Video Design an emerging discipline
  14. 14. corp.hapyak.com 14 First impressions when playing and creating interactive videos on mobile You can still use full screen Make the video big Address primary goal of video Fewer, bigger interactions Elegant design and style matter Make it feel like an app
  15. 15. corp.hapyak.com 15 Chapters Branching Adaptive Paths Let viewers navigate directly to the content that matters most to them. Add decision points to have viewers self select to relevant content. Create custom paths through video that culminate in a personalized relevant CTA Example 1 Chapters & Branching screen recording still image
  16. 16. corp.hapyak.com 16 Vertical Video Buy Now Button Take advantage of the vertical orientation of devices. Convert viewers into purchasers while they are engaged with the video Example 2 Vertical & eCommerce screen recording still image
  17. 17. corp.hapyak.com 17 Questions Surveys Data Ask lead intelligence questions, or use quizzes for knowledge checks Get real time results from surveys, let viewers see how others are interacting Get rich insight into viewers with 60% Response Rates to in video questions Example 3 Questions & Surveys screen recording still image
  18. 18. HapYak Interactive Video Platform scalable, standards-based, fully integrated, fully extensible Calls to Action Chapters and Branching Polls and Quizzes Shoppable Video Slide Synchronization 100,000 interactive videos, 10,000,000 data points per month 18
  19. 19. corp.hapyak.com 19 Key Dates June 13th 2016: ** Apple reported that 75% of users upgraded to iOS 9 in the first 4 months of availability. We assume the same adoption rate. iOS 10 announced BETA releases and revisions Anticipated general release* 75% of iDevices will be running iOS 10** December 2016: September 14th 2016: June - August: 31 December 14 September * Based on previous trend of Apple hardware and software release schedule
  20. 20. 20 Question & Answer linkedin.com/company/hapyak twitter.com/hapyakvideo facebook.com/hapyakvideo sales@hapyak.com
  21. 21. 21 Thank You! linkedin.com/company/hapyak twitter.com/hapyakvideo facebook.com/hapyakvideo sales@hapyak.com WEBINARS
  22. 22. corp.hapyak.com 22 Who gets iOS 10? Breakdown of supported devices for iOS 10 upgrade No support for previous versions of iPod touch iPod touch 6th generation iPad mini 2, iPad mini 3, iPad mini 4 iPad mini 2 and later iPhone 5, iPhone 5c, iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE iPhone 5 and later iPad 4, iPad Air, iPad Air 2, iPad Pro (9.7in and 12.9in) iPad 4 and later

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