PODi - The Digital Printing Initiative


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An overview of PODi, the premier thought leadership organization for the global digital printing industry. PODi is member supported and provides independent, unbiased research, education, and business growth tools for print or marketing service providers who own a digital press or who sell marketing and communication solutions powered by digital printing.

PODi has the world's largest database of digital printing case studies, plus the training, tools and support you need to sell more digital print.

Our annual conference, the PODi AppForum is the place to see the latest opportunities in the digital printing industry.

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PODi - The Digital Printing Initiative

  1. 1. Use the benefits of membership to grow your digital business<br />Get to Know PODi <br />
  2. 2. Success with digital printing<br />Francesco Marino www.freedigitalphotos.net<br />Starts with PODi<br />
  3. 3. Get to Know PODi: Agenda<br />Overview of PODi and Caslon<br />A look at membership benefits and upcoming developments<br />A visit to the websites and how to navigate them<br />Questions and answers<br />A follow-up survey<br />A PDF version of this presentation for your reference<br />
  4. 4. Who is PODi? Who is Caslon?<br />Jscreationzs www.freedigitalphotos.net<br />
  5. 5. PODiMission<br />Market Development<br />Grow the digital print market by educating marketing professionals and print service providers<br />Community Development<br />Build a community of professionals who see the value in openly sharing ideas<br />Infrastructure Development<br />Catalyze the creation of a new digital infrastructure for more efficient delivery of information using the printed page<br />
  6. 6. Market Development to drive digital page growth<br />Sustain and accelerate the growth efforts in direct mail and print-on-demand (web to print) applications <br />Add packaging as another core application <br />Community Development to enable digital page growth<br />Continue to grow the membership<br />Provide an opportunity for members to share best practices and develop their businesses. <br />Digital Infrastructure<br />PPML 3.0 in sustaining mode.<br />Promote standards to show that there is a robust and open digital infrastructure to support digital printing. <br />Objectives <br />
  7. 7. Market Development: digital printing market up 15% in 2010<br />
  8. 8. The opportunity for more digital growth is huge<br /><ul><li>Digital
  9. 9. Offset/Flexo
  10. 10. B&W</li></ul>Promotional / Transactional<br />Direct Mail<br />Collaterals<br />Packaging<br />Digital + Offset Page Volumes<br />
  11. 11. Your PODi <br />First point of communication <br /><ul><li>info@podi.org 585-239-6063</li></ul>We are available to answer questions, provide direction and information to assist you in any way <br />
  12. 12. FilomenaScalise www.freedigitalphotos.net<br />What can PODi do for YOU?<br />
  13. 13. Discover new opportunities <br />Learn about the latest high-margin apps<br />Sell more, faster<br />Get leads & promote yourself<br />Stay on top of digital application technologies<br />Save money on expert advice, events, products<br />Put the pieces together<br />
  14. 14. PODi deliverables<br /><ul><li>World’s largest database of digital print case studies www.caslon.net/PODi-Case-Studies/
  15. 15. S3 (Strategic Solution Sales) Sales & Marketing Tools http://www.caslon.net/S3-Sales-Marketing/
  16. 16. Monthly free-to-members webinars www.podi.org/events/index.php?mode=events_listing&menuid=3&submenuid=1&direct=events_listing&catid=1
  17. 17. Lead gen/nurture programs: Resource Centers http://www.caslon.net/S3-Sales-Marketing/Caslon-Resource-Center/
  18. 18. Reports, white papers & recorded webinars http://www.caslon.net/Knowledge-Base/
  19. 19. Production Tools http://www.caslon.net/Production-Tools/
  20. 20. DEX S3 User Forum http://www.linkedin.com/groups?mostPopular=&gid=2327065
  21. 21. Find a Service Provider www.caslon.net/FindSP
  22. 22. PODi AppForum Conference www.AppForum.org
  23. 23. Ask the Experts www.caslon.net/ask-the-expert.html?cat=interior_knb
  24. 24. PPML & CheckPPML_Prohttp://ppml.podi.org/</li></li></ul><li>Luigi Diamanti www.freedigitalphotos.net<br />Think outside the box<br />Digital print case studies<br />
  25. 25. Over 470 case studies<br />Easy to use, searchable database <br /><ul><li> Vertical market
  26. 26. Application
  27. 27. Print format
  28. 28. Cross-media
  29. 29. Color/BW
  30. 30. Region
  31. 31. Keyword
  32. 32. Title
  33. 33. Hardware/software used
  34. 34. PURLs
  35. 35. PPML usage
  36. 36. PODi award winners</li></ul>41 New Case Studies added for 2011 Learn how to use case studies – FREE recorded webinar in Knowledge Base. <br />Submit Now for 2012<br />
  37. 37. 2011 Case Study  Earlier Case Study<br />
  38. 38. A case study is worth a thousand words<br />
  39. 39. <ul><li>Get ideas for new solutions
  40. 40. Support and train your sales force
  41. 41. Add them into your sales presentations
  42. 42. Make your self promo campaign a success
  43. 43. Members may offer a case study as a give away on your personalized landing page (See Terms of Usage for full details)</li></ul>Educate, inspire, excite<br />
  44. 44. Get access to a new client<br /><ul><li>Example: Manufacturer
  45. 45. Motivate your contact to return your call
  46. 46. Find a case study in the database that is in the same business they are in and that has delivered great results
  47. 47. Look for similar vertical market or application
  48. 48. Offer the case study as an incentive for them to call you back</li></ul>How to use a case study<br />Case studies provide innovative creative concepts along with quantitative documentation<br />
  49. 49. ThermaTru Trims Costs & Boosts Effectiveness with Customized Collateral Management<br />Hi Joanna, <br />I was researching your industry and there’s a great case study from ThermaTru, a manufacturer of building supplies, that I think illustrates an excellent solution for managing collateral across multiple distributors and territories. <br />Within just months of launch, distributors across the country were using the online system to create properly branded brochures and sales materials, faster and more economically than ever before. I would love to take you through the case study to see how well it could apply to your business. <br />Regards,<br />David<br />
  50. 50. Salvatore Vuono www.freedigitalphotos.net<br />Sell more with S3 Council<br />Selling solutions is not selling print<br />
  51. 51. Selling solutions is different<br /><ul><li>S3 Council Orientation
  52. 52. Target the right clients. Prospect Qualification
  53. 53. Position yourself as a thought leader. Get leads, nurture prospects. Resource Centers
  54. 54. Get the appointment. Talk Tracks
  55. 55. Make an impression. Intro Presentation
  56. 56. Ask the right questions. Needs Analysis
  57. 57. Present your solutions. Proposal Templates
  58. 58. Price for value. Value Calculators
  59. 59. Get training S3 Training Modules
  60. 60. PODi Insights Blog www.blog.caslon.net</li></ul>The S3 Council is the best thing that's happened for sales people in the digital print industry… valuable, practical tools and applications developed from real life experiences<br />
  61. 61. Resource Centers<br />Collect leads, nurture prospects<br /><ul><li> Increase credibility - leverage PODi’s rich content
  62. 62. Add to your website OR use as a stand-alone sales program
  63. 63. Real time tracking, contact capture, & reporting – No IT help necessary
  64. 64. Hosted, managed, & updated automatically by Caslon for total simplicity OR choose your own content & host on your site for SEO
  65. 65. Discounts for PODi members
  66. 66. www.caslon.net/S3-Sales-Marketing/Caslon-Resource-Center
  67. 67. See demos http://resourcecenter.biz/1/standarddemo/</li></ul>http://custom.resourcecenter.biz/<br />
  68. 68. Training at your fingertips<br />M Bartoschwww.freedigitalphotos.net<br />Free on-demand sessions with top coaches<br />
  69. 69. On-demand eModules<br />Sales Training<br /><ul><li>Three 40-minute modules. Self-paced, easy to follow. Exercises and notes
  70. 70. Led by training expert, Kate Dunn
  71. 71. Perfect for sales teams new to selling solutions. Available free, 24/7</li></ul>Relevant Direct Marketing<br /><ul><li>What you need to know to take advantage of opportunities in this fast growing application</li></ul>Value Pricing<br /><ul><li>Guide to pricing value-generating apps</li></li></ul><li>Network with peers<br />Exclusively for PODi Service Provider community<br />S3 Users Forum is targeted to the concerns of Service Provider managers and their sales and marketing teams <br />Open discussions on all sales, marketing, and business topics<br />S3 Users Forum<br />
  72. 72. Proof relevance works<br />Get it here!<br />Salvatore Vuono www.freedigitalphotos.net<br />
  73. 73. Response Rate Report<br />Benchmark information for relevant marketing programs<br /><ul><li>Guidelines for estimating response rates
  74. 74. Static mailings range from an avg. of under 2.3% to 3.4%. Relevant campaigns range from an avg. of over 8% to 28%
  75. 75. Illustrated with all new case studies
  76. 76. Use as an incentive in your own lead gen campaigns!</li></li></ul><li>Vertical Solution Maps<br />Identify key vertical market challenges & provide proven solutions<br /><ul><li>Designed to help you sell digital print solutions more successfully
  77. 77. Understand the objectives in each vertical
  78. 78. Identify the challenges to achieving the goal
  79. 79. Illustrate best practices solutions with real-life case studies and results
  80. 80. Education, Retail, Automotive, Insurance & Healthcare, Financial Services, Travel & Entertainment, Not-for-Profit
  81. 81. Use as sales tools and customer incentives</li></ul>New Vertical Solutions Maps will be released monthly<br />FREE & EXCUSIVELY for PODi Members!<br />Exactly the kind of industry information our sales reps need to engage in solution selling conversations with potential clients…<br /><ul><li> Crystal Uppercue</li></ul> EU Services<br />
  82. 82. Vertical Market White Papers<br />Fundraising Solutions for the Education Market<br /><ul><li>Specific challenges faced by marketing & development pros at educational institutions
  83. 83. Increasing the number of donors and alumni participation rate
  84. 84. Increasing the amount of donations
  85. 85. Reduce administrative costs by moving donations online
  86. 86. Best practice solutions
  87. 87. Illustrated with PODi case studies</li></ul>First in a series of new white papers designed to help you understand marketing challenges so you can sell and build better solutions<br />
  88. 88. Fill in the blanks<br />Salvatore Vuono www.freedigitalphotos.net<br />With PODi webinars and reports<br />
  89. 89. Stay on top of your game<br />Monthly FREE-to-members webinars<br /><ul><li>Sales Webinars
  90. 90. Tech Webinars
  91. 91. Recorded webinars: available 24/7
  92. 92. Reports & AppForum presentations – 2011 presentations available later this summer exclusively to PODI members
  93. 93. White papers </li></ul>PODi webinars on hot industry topics help us bridge the gap of the new multimedia marketplace and continuously evolve our business…<br />
  94. 94. Find a Service Provider<br />Raise your profile and get great worldwide exposure <br />Marketers can search by location, services, and printing specialties<br /><ul><li> Marketers can search by location, services, and printing specialties
  95. 95. Find partners to help you expand your services
  96. 96. PODi members get top billing. Fast, easy Contact Us. Links to PODi-published Case Studies
  97. 97. Make sure your listing is complete
  98. 98. New and renewing members are featured for a full month – no charge!</li></li></ul><li>Promote your company<br />PODi members are industry leaders <br />Submit your case studies for inclusion in the Database and for the 2012 Best Practice Awards. No entry fees. Enter as many as you like. http://www.podi.org/casestudy/bpsubmission/<br />Great FREE PR if your case study is accepted<br />Competition is FREE and open to everyone<br />Use the PODi logo in your own marketing & link to our Web site<br />Your association with PODi is a valuable asset<br />Read Terms of Usage: how to use PODi case studies<br />Publish your white papers<br />Our PODi case study is the single best tool in our sales arsenal.<br />Allegra Print & Imaging<br />
  99. 99. Time is money<br />Production Central boosts efficiency<br />SuatEman www.freedigitalphotos.net<br />
  100. 100. Master technology to grow profit<br />Tips on the latest digital application technologies <br /><ul><li>Production Central can help you:
  101. 101. Get best practices on PURLs, web-to-print, and more
  102. 102. Web-to-print selection tools
  103. 103. Live Tech Webinars
  104. 104. Recorded Tech Webinars: An archive of tech-centric presentations. If you miss the live event, check it out here
  105. 105. PPML 3.0 & CheckPPML_Pro</li></li></ul><li>Gregory Szarkiewicz www.freedigitalphotos.net<br />Don’t know where to turn?<br />Find answers at PODi<br />
  106. 106. Save time and money<br />Get answers with Ask the Experts<br />Save hundreds on consultant services<br />Directly effect your workflow with PPML<br />New PPML3.0 – enables transparency effects for large VDP campaigns with no reduction in RIP speeds<br />Check PPML Pro – discounted for members<br />Check PPML – Evaluate PPML and confirm that it’s running optimally. Includes a viewer to show you what PDF pages will look like http://ppml.podi.org/<br />
  107. 107. The Annual Event for the Digital Printing Community<br /> Unbiased, vendor neutral, no hidden agendas<br /><ul><li>2012 Dates & Location Announced Soon
  108. 108. Follow PODi on Twitter, Facebook and LinkedIn to be the 1st to know
  109. 109. PODi members get discounts on attendance & sponsorship
  110. 110. 2011 Stats:
  111. 111. 400 attendees from 14 countries
  112. 112. Attendance up over 30% in past 2 yrs
  113. 113. 23 sponsors. 44 sessions
  114. 114. See pictures
  115. 115. Interested in speaking at 2012 event? Contact us </li></li></ul><li>PODi member companies have greater profits<br />ROI of PODi membership<br />Francesco Marino www.freedigitalphotos.net<br />
  116. 116. <ul><li>Immediate return on investment & support for your entire staff
  117. 117. Measurable long-term ROI</li></ul>+ Case Studies, S3 Council tools & training<br /> + Free monthly webinars<br /> + Special reports, presentations, white papers<br /> + Increased sales from Resource Center plus exclusive member discounts<br /> + Advice from Ask the Experts. Exposure in Find a Service Provider<br /> + Technology tips from Production Central<br /> + Discounts on 2012 AppForum<br /> + Knowledge gained. Connections made<br /> =<br />Recoup over 200% of your annual membership!<br />PODi = Growth in digital<br />PODi members have averaged profits of 11.6% compared to a printing industry norm of 2.7%<br />
  118. 118. Slide 2: Francesco Marino www.freedigitalphotos.net<br />Slide 4: Jscreationzswww.freedigitalphotos.net<br />Slide 7: FilomenaScalisewww.freedigitalphotos.net<br />Slide 10: Luigi Diamantiwww.freedigitalphotos.net<br />Slide 17: Salvatore Vuonowww.freedigitalphotos.net<br />Slide 19: M Bartoschwww.freedigitalphotos.net<br />Slide 22: Salvatore Vuonowww.freedigitalphotos.net<br />Slide 24: Salvatore Vuonowww.freedigitalphotos.net<br />Slide 26: FloatingLemonswww.freedigitalphotos.net<br />Slide 30: SuatEmanwww.freedigitalphotos.net<br />Slide 32: Gregory Szarkiewiczwww.freedigitalphotos.net<br />Slide 35: Francesco Marino www.freedigitalphotos.net<br />Image Credits<br />
  119. 119. The Digital Printing Initiative<br />info@podi.org<br />585.239.6063<br />www.podi.org<br />PODi is managed by Caslon & Company<br />