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Social Media: Integrating                       Paid-Earned-OwnedCasie Gillette • @casieg • #adtechsf
Casie Gillette • @casieg • #adtechsf
• Brand Association• Keyword Searches• Earned Media & Links                                          Goals   Casie Gillett...
AudienceCasie Gillette • @casieg • #adtechsf
KeywordsCasie Gillette • @casieg • #adtechsf
AssetsCasie Gillette • @casieg • #adtechsf
Profile Searches     Content Strategy     #AgChatCasie Gillette • @casieg • #adtechsf
Interests     Location Targeting     Photo TherapyCasie Gillette • @casieg • #adtechsf
Total SearchesCasie Gillette • @casieg • #adtechsf
LinksCasie Gillette • @casieg • #adtechsf
Brand SearchesCasie Gillette • @casieg • #adtechsf
• Use Keyword Data• Content by Channel• Create Target Lists• Get Indexed Faster                                       Take...
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Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

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Casie Gillette's ad:tech San Francisco 2013 presentation "Social Media: Integrating Paid, Owned, Earned".

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Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

  1. 1. Social Media: Integrating Paid-Earned-OwnedCasie Gillette • @casieg • #adtechsf
  2. 2. Casie Gillette • @casieg • #adtechsf
  3. 3. • Brand Association• Keyword Searches• Earned Media & Links Goals Casie Gillette • @casieg • #adtechsf
  4. 4. AudienceCasie Gillette • @casieg • #adtechsf
  5. 5. KeywordsCasie Gillette • @casieg • #adtechsf
  6. 6. AssetsCasie Gillette • @casieg • #adtechsf
  7. 7. Profile Searches Content Strategy #AgChatCasie Gillette • @casieg • #adtechsf
  8. 8. Interests Location Targeting Photo TherapyCasie Gillette • @casieg • #adtechsf
  9. 9. Total SearchesCasie Gillette • @casieg • #adtechsf
  10. 10. LinksCasie Gillette • @casieg • #adtechsf
  11. 11. Brand SearchesCasie Gillette • @casieg • #adtechsf
  12. 12. • Use Keyword Data• Content by Channel• Create Target Lists• Get Indexed Faster Takeaways Casie Gillette • @casieg • #adtechsf

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