Raleigh SEO Meetup: Content Marketing (aka the New SEO)

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Casie Gillette's Content Marketing presentation from the March 2013 Raleigh SEO Meetup.

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Raleigh SEO Meetup: Content Marketing (aka the New SEO)

  1. 1. It’s 2013: Do You Know Where Your SEO Is?Casie Gillette • Director of Online Marketing • @casieg
  2. 2. Casie Gillette • Director of Online Marketing • @casieg
  3. 3. Search, Branding & AuthorshipCasie Gillette • Director of Online Marketing • @casieg 3
  4. 4. • Over 500 content assets created in 2011 for SEO and social media• Averaged 40% year over year growth in each month of 2011• Acquired 5,000+ total links in 12 months.• Eclipsed over 300,000 organic search referrals/month twice in 2011 Casie Gillette • Director of Online Marketing • @casieg 4
  5. 5. • Over 170+ news stories created in the 2012 for SEO-specific keywords.• Top 5 rankings for 4 of 5 target keywords.• Increased organic traffic to main site over 100% in 2012. Casie Gillette • Director of Online Marketing • @casieg 5
  6. 6. • 14 of the top 50 pages viewed in past 24 months were Infographics• 200,000+ page views• 2,500+ inbound links Casie Gillette • Director of Online Marketing • @casieg 6
  7. 7. Create what people want & like!Casie Gillette • Director of Online Marketing • @casieg 7
  8. 8. The Freshbooks blog coversnetworking, entrepreneurship &taxes.They also run contests to get theirfans engaged. Example #1: Freshbooks Casie Gillette • Director of Online Marketing • @casieg
  9. 9. The Herman Miller blog coversergonomics, exercising at work &office design.They recently ran a contest forstudents to design a chair. Example #2: Herman Miller Casie Gillette • Director of Online Marketing • @casieg
  10. 10. Grasshopper has created severalvideos that have nothing to do withit’s product.The videos are created to connectwith the entrepreneurial audience. Example #3: Grasshopper Casie Gillette • Director of Online Marketing • @casieg
  11. 11. Simply Business is an insurancebroker for small businesses.They created an interactive guide tohelp SMBs with the any problemsthey may have. Example #4: Simply Business Casie Gillette • Director of Online Marketing • @casieg
  12. 12. YOLO! Better get writing!Casie Gillette • Director of Online Marketing • @casieg
  13. 13. Plan. Plan. PlanCasie Gillette • Director of Online Marketing • @casieg
  14. 14. …and multiply your effortsCasie Gillette • Director of Online Marketing • @casieg

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