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Is Your Search Marketing Career Optimized? - SMX East 2012

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From SMX East 2012, get a few tips on how to optimize your search marketing career.

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Is Your Search Marketing Career Optimized? - SMX East 2012

  1. 1. Is Your Search Marketing Career Optimized? Casie Gillette • Director of Online Marketing • KoMarketing Associates • @casieg
  2. 2. Optimize Yourself • Be a Brand • Remind Your Boss What You Do • Be a Team Player • Know Where You’re Going@casieg #1A22
  3. 3. If You’re Not First…You’re Last@casieg #1A22
  4. 4. How Optimized are Search Marketers?@casieg #1A22
  5. 5. How Optimized are Search Marketers? 92%@casieg #1A22
  6. 6. How Optimized are Search Marketers? 87%@casieg #1A22
  7. 7. How Optimized are Search Marketers? 86%@casieg #1A22
  8. 8. How Optimized are Search Marketers? 48%@casieg #1A22
  9. 9. How Optimized are Search Marketers? 100%@casieg #1A22
  10. 10. How Optimized are Search Marketers? 42%@casieg #1A22
  11. 11. Get out there and DO SOMETHING! • Find Your Niche • Write! Write! Write! • Set Up Authorship • Participate Online & IRL@casieg #1A22
  12. 12. Find Your Niche@casieg #1A22
  13. 13. Find Your Niche@casieg #1A22
  14. 14. Write! Write! Write! • Own Your Own Domain • Write for Search Blogs • Leave comments • Social Networks • Get Yourself & Your Company Press@casieg #1A22
  15. 15. Write! Write! Write! • Own Your Own Domain • Write for Search Blogs • Leave comments • Social Networks • Get Yourself & Your Company Press@casieg #1A22
  16. 16. Write! Write! Write! • Own Your Own Domain • Write for Search Blogs • Leave comments • Social Networks • Get Yourself & Your Company Press@casieg #1A22
  17. 17. Write! Write! Write! • Own Your Own Domain • Write for Search Blogs • Leave comments • Social Networks • Get Yourself & Your Company Press@casieg #1A22
  18. 18. Write! Write! Write! • Own Your Own Domain • Write for Search Blogs • Leave comments • Social Networks • Get Yourself & Your Company Press@casieg #1A22
  19. 19. Set Up Google Authorship@casieg #1A22
  20. 20. Set Up Google Authorship@casieg #1A22
  21. 21. Participate Online & In Real Life@casieg #1A22
  22. 22. Participate Online & In Real Life@casieg #1A22
  23. 23. Participate Online & In Real Life@casieg #1A22
  24. 24. Participate Online & In Real Life@casieg #1A22
  25. 25. Participate Online & In Real Life@casieg #1A22
  26. 26. Participate Online & In Real Life@casieg #1A22
  27. 27. What would you say you do here…@casieg #1A22
  28. 28. Take Your Job Into Your Own Hands • One on Ones • Informal Quarterly Reviews • Keep Your Job Description Up to Date • Don’t Be Afraid to Brag@casieg #1A22
  29. 29. Be a Team Player@casieg #1A22
  30. 30. Start Something • Be a Joiner • Take on a New Task • Create a New Initiative@casieg #1A22
  31. 31. Start Something@casieg #1A22
  32. 32. Start Something@casieg #1A22
  33. 33. Know Where You Want to Go • Set Up Your Brand • Talk to the Right People • Take One Extra Step@casieg #1A22
  34. 34. Thank You! Casie Gillette • Online Marketing Manager KoMarketing Associates • @casieg@casieg #1A22 @casieg

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