Customer Experience & Search | State of Search 2017
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Casie GilletteFollow
Oct. 9, 2017•0 likes•991 views
Customer Experience & Search | State of Search 2017
Oct. 9, 2017•0 likes•991 views
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When we talk about SEO, we talk a lot about the "users" coming to the site or the "audience" we are trying to target. But what about our customers? As the search landscape evolves and search behavior changes, we have to think about our customers and their experience with our business. They are no longer simply searching in Google - they are asking questions, talking on social, using review sites and making decisions based on what other people are saying. As search marketers, we need to understand this behavior to create more effective campaigns, write better content, and ensure our business is in the right place. In this session, we'll look at how the customer experience is changing, how it's impacting the search results and why marketers must adapt.
Casie GilletteFollow
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Customer Experience & Search | State of Search 2017
- 1. SEARCH CUSTOMER EXPERIENCE & CASIE GILLETTE • KOMARKETING
- 2. Casie Gillette Sr. Director, Digital Marketing at KoMarketing @CASIEG Likes: SEO, Dogs, Pizza, Netflix & Smiling…it’s my favorite.
- 3. @CASIEG
- 4. @CASIEG
- 5. @CASIEG The average consumer mentions specific brand names 60x per week in conversations. ~TalkTrack
- 6. @CASIEG People are 4x more likely to make a purchase when referred by a friend. ~Nielsen
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- 16. @CASIEG WHO? WHAT? HOW? WHERE?
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- 20. @CASIEG KEYWORDS CONTENT LINKS HOW DO THEY SEARCH FOR THINGS?
- 21. @CASIEG KEYWORDS CONTENT LINKS HOW CAN WE HELP THEM?
- 23. @CASIEG KEYWORDS CONTENT LINKS WHERE DO YOU NEED TO BE?
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- 27. @CASIEG 40% USE MORE THAN THREE WORDS via Statista
- 28. @CASIEG The average query length for voice is 4.2 words.
- 29. @CASIEG “How to” searches were up 140% since 2004.
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- 31. @CASIEG ANSWERS = VALUE = HAPPY CUSTOMERS
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- 61. @CASIEG WE ARE CUSTOMERS WE ARE MARKETERS
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- 63. @CASIEG BE THE BRAND PEOPLE LIKE