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Maximizing Blog Visibility: Top SEO Issues for Food Bloggers in 2017

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#IACP17 - Presentation by noted Food Blogger SEO expert Casey Markee on maximizing your blog visibility in 2017. Learn about SEO food blog optimization, recipe plugins, Rich Cards, AMP, page speed, user experience and more. Learn how Google views your blog and adjust accordingly. SEO is all about best practices. Learn some of the best in this PPT.

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Maximizing Blog Visibility: Top SEO Issues for Food Bloggers in 2017

  1. 1. Get this Presentation @ Slideshare: @MediaWyse /MediaWyse
  2. 2. To Google: Rankings = Relevance @MediaWyse /MediaWyse
  3. 3. Big Issues for Food Bloggers in 2017 @MediaWyse /MediaWyse
  4. 4. @MediaWyse /MediaWyse 1. META Tags and Site Appearance “Page Titles are SUUUPER Important.”
  5. 5. On-Site Optimization: Meta Tags @MediaWyse /MediaWyse
  6. 6. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  7. 7. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  8. 8. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  9. 9. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  10. 10. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  11. 11. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  12. 12. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  13. 13. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  14. 14. On-Site Optimization: Yoast Plugin @MediaWyse /MediaWyse
  15. 15. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
  16. 16. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
  17. 17. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
  18. 18. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse Image Credit: http://www.gsqi.com
  19. 19. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
  20. 20. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
  21. 21. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
  22. 22. On-Site Optimization: Top Heavy Design @MediaWyse /MediaWyse
  23. 23. On-Site Optimization: Usability @MediaWyse /MediaWyse Google does not like sites that “interrupt” the user experience, especially by putting excessive ads on, around, or between content
  24. 24. On-Site Optimization: Stop Bleeding PageRank @MediaWyse /MediaWyse sitewide external image & text links
  25. 25. On-Site Optimization: Stop Bleeding PageRank @MediaWyse /MediaWyse
  26. 26. @MediaWyse /MediaWyse 2. Going SSL “Nobody wants a Non-Secure Warning”
  27. 27. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
  28. 28. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
  29. 29. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
  30. 30. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
  31. 31. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse
  32. 32. Going SSL – Not “Optional” Anymore @MediaWyse /MediaWyse Talk to your Host about Converting to SSL or Visit this Detailed “How to Guide” http://bit.ly/ssl-best-practices
  33. 33. Going SSL – Social Warfare @MediaWyse /MediaWyse
  34. 34. Going SSL – Social Warfare @MediaWyse /MediaWyse
  35. 35. @MediaWyse /MediaWyse 3. Page Speed & AMP “Fast sites rank better. Period.”
  36. 36. On-Site Optimization: Page Speed @MediaWyse /MediaWyse
  37. 37. On-Site Optimization: Page Speed @MediaWyse /MediaWyse
  38. 38. On-Site Optimization: Page Speed @MediaWyse /MediaWyse The Google Pagespeed Insights Tools DOES NOT MEASURE PAGE SPEED. This is a Usability Tool. You can have a terrible score here and still do VERY well in Google. Don’t get hung up on it too much!
  39. 39. On-Site Optimization: Page Speed @MediaWyse /MediaWyse
  40. 40. Page Speed: Image Optimization @MediaWyse /MediaWyse
  41. 41. Page Speed – Choose your Host Wisely! @MediaWyse /MediaWyse
  42. 42. Page Speed – Choose your Host Wisely! @MediaWyse /MediaWyse
  43. 43. Page Speed: Image Optimization @MediaWyse /MediaWyse
  44. 44. Page Speed: Image Optimization @MediaWyse /MediaWyse Upload Images to your blog that are SIZED to your theme. Don’t make your theme RESIZE your images to match the display size. That’s a BIG reason bloggers have slooooooow Page Speeds.
  45. 45. Page Speed: Image Optimization @MediaWyse /MediaWyse
  46. 46. @MediaWyse /MediaWyse On-Site Optimization: Page Speed
  47. 47. @MediaWyse /MediaWyse On-Site Optimization: Page Speed
  48. 48. @MediaWyse /MediaWyse On-Site Optimization: Page Speed The AMP module disrupts the search experience by appearing at the top of the SERP and pushing everything else down. The most obvious impact for sites that don’t opt into AMP will be a decrease in impressions and clicks, even with a top organic position.
  49. 49. @MediaWyse /MediaWyse On-Site Optimization: Page Speed
  50. 50. AMP and Google @MediaWyse /MediaWyse
  51. 51. AMP and Google @MediaWyse /MediaWyse
  52. 52. AMP and Google @MediaWyse /MediaWyse Check-out this AMP Checklist! https://en.onpage.org/knowledge-base/tutorials/amp/
  53. 53. AMP and Google – It’s NOT Perfect @MediaWyse /MediaWyse
  54. 54. @MediaWyse /MediaWyse 4. Recipe Plugins/Rich Cards “The WRONG plugin will hurt you.”
  55. 55. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  56. 56. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  57. 57. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  58. 58. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  59. 59. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  60. 60. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  61. 61. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  62. 62. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  63. 63. Recipe Plugins – A Crowded Landscape @MediaWyse /MediaWyse
  64. 64. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
  65. 65. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
  66. 66. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
  67. 67. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
  68. 68. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
  69. 69. Recipe Plugins – Optimizing for Rich Cards @MediaWyse /MediaWyse
  70. 70. /MediaWyse On-Site Optimization: Structured Data @MediaWyse
  71. 71. @MediaWyse /MediaWyse 5. Featured Answers/Position Zero “Good recipes & photography isn’t enough.”
  72. 72. Featured Snippets are a BIG Deal! @MediaWyse /MediaWyse
  73. 73. Featured Snippets are a BIG Deal! @MediaWyse /MediaWyse
  74. 74. Featured Snippets are a BIG Deal! @MediaWyse /MediaWyse Featured Snippets are direct answers in the Search Results returned solely by Google. These are NOT influenced at all by Structured Data. It’s all content-related. Featured Snippets have high CTR and send LOTs of Traffic!
  75. 75. Featured Snippets – How to Track? @MediaWyse /MediaWyse
  76. 76. Featured Snippets – How to Track? @MediaWyse /MediaWyse
  77. 77. Featured Snippets – How to Track? @MediaWyse /MediaWyse
  78. 78. Featured Snippets – How to Track? @MediaWyse /MediaWyse Filter your Search Analytics by How, What, When, Where, Why, Does, How, Are, & other Question/Answer queries. Find content that Asks and Answers Questions. Then optimize accordingly!
  79. 79. Featured Snippets – How to Optimize? @MediaWyse /MediaWyse
  80. 80. Casey Markee Founder, Media Wyse www.MediaWyse.com casey@mediawyse.com @mediawyse Become a Fan on Facebook: https://www.facebook.com/MediaWyse Follow Casey on Twitter: https://Twitter.com/MediaWyse Connect with Casey on Linkedin: https://www.linkedin/com/in/caseymarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA Today’s Presenter is…

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