1.
Get this Presentation @ Slideshare:
@MediaWyse /MediaWyse

2.
To Google: Rankings = Relevance
@MediaWyse /MediaWyse

3.
Big Issues for Food Bloggers in 2017
@MediaWyse /MediaWyse

4.
@MediaWyse /MediaWyse
1. META Tags and Site Appearance
“Page Titles are SUUUPER Important.”

5.
On-Site Optimization: Meta Tags
@MediaWyse /MediaWyse

6.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

7.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

8.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

9.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

10.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

11.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

12.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

13.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

14.
On-Site Optimization: Yoast Plugin
@MediaWyse /MediaWyse

15.
On-Site Optimization: Top Heavy Design
@MediaWyse /MediaWyse

16.
On-Site Optimization: Top Heavy Design
@MediaWyse /MediaWyse

17.
On-Site Optimization: Top Heavy Design
@MediaWyse /MediaWyse

18.
On-Site Optimization: Top Heavy Design
@MediaWyse /MediaWyse
Image Credit: http://www.gsqi.com

19.
On-Site Optimization: Top Heavy Design
@MediaWyse /MediaWyse

20.
On-Site Optimization: Top Heavy Design
@MediaWyse /MediaWyse

21.
On-Site Optimization: Top Heavy Design
@MediaWyse /MediaWyse

22.
On-Site Optimization: Top Heavy Design
@MediaWyse /MediaWyse

23.
On-Site Optimization: Usability
@MediaWyse /MediaWyse
Google does not like sites that
“interrupt” the user experience, especially by putting
excessive ads on, around, or between content

24.
On-Site Optimization: Stop Bleeding PageRank
@MediaWyse /MediaWyse
sitewide external image & text links

25.
On-Site Optimization: Stop Bleeding PageRank
@MediaWyse /MediaWyse

26.
@MediaWyse /MediaWyse
2. Going SSL
“Nobody wants a Non-Secure Warning”

27.
Going SSL – Not “Optional” Anymore
@MediaWyse /MediaWyse

28.
Going SSL – Not “Optional” Anymore
@MediaWyse /MediaWyse

29.
Going SSL – Not “Optional” Anymore
@MediaWyse /MediaWyse

30.
Going SSL – Not “Optional” Anymore
@MediaWyse /MediaWyse

31.
Going SSL – Not “Optional” Anymore
@MediaWyse /MediaWyse

32.
Going SSL – Not “Optional” Anymore
@MediaWyse /MediaWyse
Talk to your Host about Converting to SSL
or Visit this Detailed “How to Guide”
http://bit.ly/ssl-best-practices

33.
Going SSL – Social Warfare
@MediaWyse /MediaWyse

34.
Going SSL – Social Warfare
@MediaWyse /MediaWyse

35.
@MediaWyse /MediaWyse
3. Page Speed & AMP
“Fast sites rank better. Period.”

36.
On-Site Optimization: Page Speed
@MediaWyse /MediaWyse

37.
On-Site Optimization: Page Speed
@MediaWyse /MediaWyse

38.
On-Site Optimization: Page Speed
@MediaWyse /MediaWyse
The Google Pagespeed Insights Tools DOES NOT MEASURE
PAGE SPEED. This is a Usability Tool. You can have a terrible
score here and still do VERY well in Google. Don’t get hung
up on it too much!

39.
On-Site Optimization: Page Speed
@MediaWyse /MediaWyse

40.
Page Speed: Image Optimization
@MediaWyse /MediaWyse

41.
Page Speed – Choose your Host Wisely!
@MediaWyse /MediaWyse

42.
Page Speed – Choose your Host Wisely!
@MediaWyse /MediaWyse

43.
Page Speed: Image Optimization
@MediaWyse /MediaWyse

44.
Page Speed: Image Optimization
@MediaWyse /MediaWyse
Upload Images to your blog that are SIZED to your theme.
Don’t make your theme RESIZE your images to match the
display size. That’s a BIG reason bloggers have slooooooow
Page Speeds.

45.
Page Speed: Image Optimization
@MediaWyse /MediaWyse

46.
@MediaWyse /MediaWyse
On-Site Optimization: Page Speed

47.
@MediaWyse /MediaWyse
On-Site Optimization: Page Speed

48.
@MediaWyse /MediaWyse
On-Site Optimization: Page Speed
The AMP module disrupts the search experience by
appearing at the top of the SERP and pushing everything
else down. The most obvious impact for sites that don’t opt
into AMP will be a decrease in impressions and clicks, even
with a top organic position.

49.
@MediaWyse /MediaWyse
On-Site Optimization: Page Speed

50.
AMP and Google
@MediaWyse /MediaWyse

51.
AMP and Google
@MediaWyse /MediaWyse

52.
AMP and Google
@MediaWyse /MediaWyse
Check-out this AMP Checklist!
https://en.onpage.org/knowledge-base/tutorials/amp/

53.
AMP and Google – It’s NOT Perfect
@MediaWyse /MediaWyse

54.
@MediaWyse /MediaWyse
4. Recipe Plugins/Rich Cards
“The WRONG plugin will hurt you.”

55.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

56.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

57.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

58.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

59.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

60.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

61.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

62.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

63.
Recipe Plugins – A Crowded Landscape
@MediaWyse /MediaWyse

64.
Recipe Plugins – Optimizing for Rich Cards
@MediaWyse /MediaWyse

65.
Recipe Plugins – Optimizing for Rich Cards
@MediaWyse /MediaWyse

66.
Recipe Plugins – Optimizing for Rich Cards
@MediaWyse /MediaWyse

67.
Recipe Plugins – Optimizing for Rich Cards
@MediaWyse /MediaWyse

68.
Recipe Plugins – Optimizing for Rich Cards
@MediaWyse /MediaWyse

69.
Recipe Plugins – Optimizing for Rich Cards
@MediaWyse /MediaWyse

70.
/MediaWyse
On-Site Optimization: Structured Data
@MediaWyse

71.
@MediaWyse /MediaWyse
5. Featured Answers/Position Zero
“Good recipes & photography isn’t enough.”

72.
Featured Snippets are a BIG Deal!
@MediaWyse /MediaWyse

73.
Featured Snippets are a BIG Deal!
@MediaWyse /MediaWyse

74.
Featured Snippets are a BIG Deal!
@MediaWyse /MediaWyse
Featured Snippets are direct answers in the Search Results
returned solely by Google. These are NOT influenced at all
by Structured Data. It’s all content-related. Featured
Snippets have high CTR and send LOTs of Traffic!

75.
Featured Snippets – How to Track?
@MediaWyse /MediaWyse

76.
Featured Snippets – How to Track?
@MediaWyse /MediaWyse

77.
Featured Snippets – How to Track?
@MediaWyse /MediaWyse

78.
Featured Snippets – How to Track?
@MediaWyse /MediaWyse
Filter your Search Analytics by How, What, When, Where,
Why, Does, How, Are, & other Question/Answer queries.
Find content that Asks and Answers Questions. Then
optimize accordingly!

79.
Featured Snippets – How to Optimize?
@MediaWyse /MediaWyse

80.
Casey Markee
Founder, Media Wyse
www.MediaWyse.com
casey@mediawyse.com
@mediawyse
Become a Fan on Facebook:
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Connect with Casey on Linkedin:
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