Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Beyond IOT: Hyperlocal Marketing w/ BLE Beacons

620 views

Published on

#RocksDigital - Bluetooth beacons are the latest evolution in proximity marketing and the Internet of Things. Learn what beacons are, why they are better than geofencing, and review vendors, case studies, best practices and more from IoT and Beacons expert Casey Markee.

Published in: Technology
  • Be the first to comment

Beyond IOT: Hyperlocal Marketing w/ BLE Beacons

  1. 1. @MediaWyse #RocksDigital
  2. 2. @MediaWyse #RocksDigital Get this Presentation @ Slideshare:
  3. 3. @MediaWyse #RocksDigital  Beacons as Lighthouses  Hyperlocal Marketing  The 411 on Beacons  iBeacon vs. Eddystone  Beacon Case Studies  Designing your Beacon Campaign  Session Takeaways & Resources What will we Learn Today?What will we Learn Today?
  4. 4. @MediaWyse #RocksDigital Beacons as Lighthouses
  5. 5. @MediaWyse #RocksDigital “One simple purpose in life. I'm a beacon. I send out my signal. That's all I do.” - The Lighthouse
  6. 6. @MediaWyse #RocksDigital “BLE Beacons are the Lighthouses of the 21st Century.”
  7. 7. @MediaWyse #RocksDigital “Beacons are low-cost transmitters that use Bluetooth Low Energy to provide Bluetooth smart devices a new level of proximity awareness” - Casey Markee
  8. 8. @MediaWyse #RocksDigital Hyperlocal Marketing
  9. 9. @MediaWyse #RocksDigital Remember Minority Report?
  10. 10. @MediaWyse #RocksDigital Image Credit: MobileLeadsLocal.com Beacons = “Convenience Marketing” “Delivering a personalized marketing message for a product or service in real-time to a target consumer exactly when they need it!” - Casey Markee
  11. 11. @MediaWyse #RocksDigital Optimize for Micro-Moments
  12. 12. @MediaWyse #RocksDigital Optimize for Micro-Moments
  13. 13. @MediaWyse #RocksDigital The 411 on Beacons
  14. 14. @MediaWyse #RocksDigital Beacons are Small but POWERFUL! Beacons range from quarter-size to deck-of-cards size and cost between $5-80 each.
  15. 15. @MediaWyse #RocksDigital Beacons are Small but POWERFUL! Beacons are about the size of a quarter and cost between $5-80 each. Visit bit.ly/beacon-hardware-guide For a Full Review of Beacon Price Points
  16. 16. @MediaWyse #RocksDigital How do Beacons Work?
  17. 17. @MediaWyse #RocksDigital Geofencing vs Beacons: What’s the Sitch?
  18. 18. @MediaWyse #RocksDigital Geofencing vs Beacons: What’s the Sitch? “Beacons win-out because they take less battery power, are more precise, and can be used for turn-by-turn indoor navigational cues!”
  19. 19. @MediaWyse #RocksDigital What can you do with Beacons? Image Credit: Kinetica.mobi
  20. 20. @MediaWyse #RocksDigital Main Beacon Wireframes
  21. 21. @MediaWyse #RocksDigital Apple iBeacons: App-Focused  App-Based (put can also use Apple PassBook)  Proprietary (but does work on Android)  Can send messages only through UUID (Universal Unique Identifier)  No use of EIDs (Ephemeral Identifiers)
  22. 22. @MediaWyse #RocksDigital Google Eddystone: No App Needed  Supports URL and App for messaging.  Open-Source (available on GitHub)  Can send messages through UUID (Universal Unique Identifier), URL or Telemetry.  Uses EIDs (Ephemeral Identifiers) for secure tracking.
  23. 23. @MediaWyse #RocksDigital Why should you use Beacons? Image Credit: Swirl.com
  24. 24. @MediaWyse #RocksDigital
  25. 25. @MediaWyse #RocksDigital “By adding significantly more capacity to advertising transmissions, Bluetooth 5 will further propel the adoption and deployment of beacons to users around the world. ” - Mark Powell, Bluetooth SIG
  26. 26. @MediaWyse #RocksDigital “565 million Bluetooth-enabled beacons shipping annually by 2021” - ABI Research
  27. 27. @MediaWyse #RocksDigital “Eddystone forecast to become the dominant beacon standard by 2020” - ABI Research, 2016
  28. 28. @MediaWyse #RocksDigital Why Eddystone?
  29. 29. @MediaWyse #RocksDigital This is called the “Physical Web” 800 million additional users ready to interact with beacons as Android makes up 67% of overall iOS market
  30. 30. @MediaWyse #RocksDigital Physical Web & Nearby Notifications
  31. 31. @MediaWyse #RocksDigital Physical Web & Nearby Notifications Enable Nearby Notifications: Settings > Google > Nearby Notifications. If it is off, turn it on. Make sure Bluetooth® is on: Settings > Bluetooth. Make sure Location is on: Settings > Location.
  32. 32. @MediaWyse #RocksDigital Why Eddystone? Google I/O “Beacon Tools” Launch http://bit.ly/beacon-tools
  33. 33. @MediaWyse #RocksDigital Why Eddystone? Google I/O “Beacon Tools” Launch Google Beacon Tools for Android and iOS can be used to provision a beacon, attach content, and serve it through your apps!
  34. 34. @MediaWyse #RocksDigital What about Security?
  35. 35. @MediaWyse #RocksDigital What about Security? Piggybacking
  36. 36. @MediaWyse #RocksDigital Ugh…BORING Casey! Why Should I Care?
  37. 37. @MediaWyse #RocksDigital Beacon Case Studies
  38. 38. @MediaWyse #RocksDigital The Future for Mobile is all about the “Digital Concierge”
  39. 39. @MediaWyse #RocksDigital Did you know you can already use BLE beacons to “check-in” to your hotel?
  40. 40. @MediaWyse #RocksDigital iBeacon Case Study: Starwood Hotels (SPG)
  41. 41. @MediaWyse #RocksDigital Or use them to “navigate” your way to your next flight gate.
  42. 42. @MediaWyse #RocksDigital Eddystone Case Study: UK’s Gatwick Airport Gatwick Airport installed 2000 Beacons to power an augmented reality wayfinding tool to navigate users in their two terminals. The beacons are accurate to +/-3ft. Push notifications are pending.
  43. 43. @MediaWyse #RocksDigital Need to “catch” a train? There’s a beacon for that as well.
  44. 44. @MediaWyse #RocksDigital Eddystone Case Study: TriMet PTA (OR)
  45. 45. @MediaWyse #RocksDigital You can even FIGHT human trafficking with beacons!
  46. 46. @MediaWyse #RocksDigital Eddystone Case Study: Beacon of Hope Project
  47. 47. @MediaWyse #RocksDigital Eddystone Case Study: Beacon of Hope Project Equip public restrooms with Beacons & “Dash” buttons to signal for help and rescue!
  48. 48. @MediaWyse #RocksDigital In short: Beacons are Pretty Bad-Ass
  49. 49. @MediaWyse #RocksDigital So How do I get Started?
  50. 50. @MediaWyse #RocksDigital Get a Beaconstac Starter Kit – Costs $79!  Comes with 3 enterprise-grade BLE Sensoro beacons  Supports BOTH iBeacon & Eddystone  Each beacon can cover up to 50ft and last up to 4 years.  The longer the distance, the shorter the battery life.  Create a Campaign directly from the app in 15 Minutes!store.beaconstac.com
  51. 51. @MediaWyse #RocksDigital Get a Beaconstac Starter Kit – Costs $79!  Comes with 3 enterprise-grade BLE Sensoro beacons  Supports BOTH iBeacon & Eddystone  Each beacon can cover up to 50ft and last up to 4 years.  The longer the distance, the shorter the battery life.  Create a Campaign directly from the app in 15 Minutes!store.beaconstac.com Use Promo Code CASEY10 for 10% Off!
  52. 52. @MediaWyse #RocksDigital Or…Use an Existing Beacon Network!
  53. 53. @MediaWyse #RocksDigital Or…Use an Existing Beacon Network! Mobiquity operates a beacon network in 400+ major shopping malls in the U.S. 7500 unique retailers leverage that network!
  54. 54. @MediaWyse #RocksDigital Designing your Beacon Campaign
  55. 55. @MediaWyse #RocksDigital Understand your “Duty of Care”
  56. 56. @MediaWyse #RocksDigital Does your Messaging Provide “Value?”
  57. 57. @MediaWyse #RocksDigital What is the Optimal Context & Timing for my Beacon Messaging?
  58. 58. @MediaWyse #RocksDigital Where can I most “Efficiently’ Deploy my Beacons? estimote.com/indoor - Indoor Location SDK
  59. 59. @MediaWyse #RocksDigital Are you Avoiding “Notifications” Overload?
  60. 60. @MediaWyse #RocksDigital Are your Beacons an “Isolated” Marketing Initiative?
  61. 61. @MediaWyse #RocksDigital Session Takeaways & Resources
  62. 62. @MediaWyse #RocksDigital Session Takeaways  Beacons are Widespread: more than 565 million Bluetooth- enabled beacons shipping annually by 2021
  63. 63. @MediaWyse #RocksDigital Session Takeaways  Beacons are Widespread: more than 565 million Bluetooth- enabled beacons shipping annually by 2021  Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.
  64. 64. @MediaWyse #RocksDigital Session Takeaways  Beacons are Widespread: more than 565 million Bluetooth- enabled beacons shipping annually by 2021  Beacons are Low-Barrier: You can be up in 24 hours, for less than $99, and cover an area of several hundred meters.  Beacons Enhance Marketing: Drive traffic, retarget traffic, or use them to push new offers & experiences.
  65. 65. @MediaWyse #RocksDigital Beacon Resources List  BLE Beacons Overview: https://developers.google.com/beacons/  Physical Web: https://google.github.io/physical-web/  Eddystone Format: https://github.com/google/eddystone  Google Beacon Demo Platform: http://bit.ly/google-beacon-demo  iBeacon Format: https://developer.apple.com/ibeacon/  Micro-Moments: http://bit.ly/micro-moments-explained  Beacon Mapping SDK: http://estimote.com/indoor/  Beaconstac Resources: http://www.beaconstac.com/resources
  66. 66. @MediaWyse #RocksDigital
  67. 67. @MediaWyse #RocksDigital Thank You!
  68. 68. @MediaWyse #RocksDigital Casey Markee Founder, Media Wyse www.MediaWyse.com casey@mediawyse.com @mediawyse Become a Fan on Facebook: https://www.facebook.com/MediaWyse Follow Casey on Twitter: https://Twitter.com/MediaWyse Connect with Casey on Linkedin: https://www.linkedin/com/in/caseymarkee Follow Casey on SlideShare: http://www.slideshare.net/CaseyMarkeeMBA Today’s Presenter is…

×