Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Introduction to Social Media; 10 Tips for Facebook


Published on

Presented at VA1 2012 - Virginia's Tourism Summit. Primary focus is on Facebook, but Instagram and Pinterest are mentioned as well.

Published in: Travel
  • Be the first to like this

Introduction to Social Media; 10 Tips for Facebook

  1. 1. Casey HigginsVirginia Tourism CorporationElectronic Marketing Content | @jccjhiggins
  2. 2. For Marketers: “Making your way in the world today takes everything you’ve got.”For Consumers: “You wanna be where you can seeour troubles are all the same. You wanna go where everybody knows your name.”
  3. 3. il l io n 1 B lli on Mi 500 ill ion M on 20 i lli M 80 illi on M400
  4. 4. Anatomy of a Post
  5. 5. 101. Be Reasonable2. Calendar3. Don’t Schedule, Unless …4. Go Long5. “The Perfect Post”
  6. 6. 80% are women50% have children55% are aged 25 to 44Pinners are 10% more likely to make a purchase thanusers arriving to a Web site from another social mediaplatform.Pinners spend 10% more than users arriving fromother social networks (including Facebook).
  7. 7. Mobile Devices OnlyIntegrates with Facebook,Twitter and TumblrMore Than …80 Million Registered Users4 Billion Photos Uploaded5 Million Photos Uploaded/Day
  8. 8. ialSoc ia Med