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Introduction to Social Media; 10 Tips for Facebook

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Presented at VA1 2012 - Virginia's Tourism Summit. Primary focus is on Facebook, but Instagram and Pinterest are mentioned as well.

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Introduction to Social Media; 10 Tips for Facebook

  1. 1. Casey HigginsVirginia Tourism CorporationElectronic Marketing Content SpecialistCHiggins@Virginia.org | @jccjhiggins
  2. 2. For Marketers: “Making your way in the world today takes everything you’ve got.”For Consumers: “You wanna be where you can seeour troubles are all the same. You wanna go where everybody knows your name.”
  3. 3. il l io n 1 B lli on Mi 500 ill ion M on 20 i lli M 80 illi on M400
  4. 4. Anatomy of a Post
  5. 5. 101. Be Reasonable2. Calendar3. Don’t Schedule, Unless …4. Go Long5. “The Perfect Post”
  6. 6. 80% are women50% have children55% are aged 25 to 44Pinners are 10% more likely to make a purchase thanusers arriving to a Web site from another social mediaplatform.Pinners spend 10% more than users arriving fromother social networks (including Facebook).
  7. 7. Mobile Devices OnlyIntegrates with Facebook,Twitter and TumblrMore Than …80 Million Registered Users4 Billion Photos Uploaded5 Million Photos Uploaded/Day
  8. 8. ialSoc ia Med

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