Relevant recommendations play a major role in the positive buyer experience and have become a critical tool for online retailers, banks, insurance providers and most all other industries.
The Big Data platform provides a scalable, flexible and cost effective infrastructure to create a recommendation engine that provides exponential improvement over traditional psych-demographic profiling and "old world" targeted marketing.
Caserta Concepts and Datameer held a webinar to share how to integrate unstructured log data with traditional data warehouse data on Hadoop to build a robust Big Data Recommendation Engine.
Elliott Cordo, Principal Consultant, Caserta Concepts
Adam Gugliciello, Solutions Engineer, Datameer
For more information, visit http://www.casertaconcepts.com/ or http://www.datameer.com/