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Operator's survey


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Survey or independent billboard operators conducted August 2010.

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Operator's survey

  1. 1. Billboard OperatorSurvey<br />August2010<br />
  2. 2. Does your company operate digital billboards?<br />22%<br />78%<br />
  3. 3. Does your company plan on building or converting to digital billboards in the next 12 months*?<br />35%<br />65%<br />* % of respondents who do not currently operate digital billboards<br />
  4. 4. Do you currently receive ad revenue from National Media Buyers?<br />6%<br />94%<br />
  5. 5. Do you currently receive ad revenue from National Brands?<br />13%<br />87%<br />
  6. 6. After hearing about The LED Alliance concept, would you join?<br />2%<br />98%<br />
  7. 7. Would having you competitors in The LED Alliance prevent you from joining?<br />4%<br />96%<br />
  8. 8. Would you be willing to pay anannual fee per billboard?<br />2%<br />98%<br />
  9. 9. Would you like to receive information regarding future educational seminars and trade shows?<br />Receive Information<br />Attend Event<br />85%<br />80%<br />15%<br />20%<br />
  10. 10. Survey Details<br />Excerpt from a 24 question survey conducted by a third party research management firm.<br /> Survey conducted by telephone and email<br />August, 2010<br />Survey sent to 335 independent billboard operators.<br />73% response rate<br />