Predictive Analytics in Retail:
BOPIS & Curbside
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Predictive Analytics in Retail:
BOPIS & Curbside
Follow @CARTO on Twitter

CARTO — Unlock the power of spatial analysis
Introductions
Matt Forrest
Director of Spatial Data Science
at CARTO
Stephanie Schober
Solutions Engineer at CARTO

CARTO — Unlock the power of spatial analysis
Webinar Agenda
Data Streams
Retailers are Using
to Plan Their Return
to The New Normal
Prepare and Analyze
Curbside
Conversions for
Dashboard Views
What’s on the Horizon in Predictive Retail Analytics
Drivers for Efficient
Consolidation
Efforts Focus on
Omnichannel and
BOPIS

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POLL 1
Tell us more about you, what is your industry background ?
Retail or Real Estate
Marketing & Sales
GIS or Data Science
Logistics & Operations
Other

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The Retail industry is rapidly changing to
form a complete integration of retail and
technology based on consumer demands.
Buy Online Pickup In Store (BOPIS) is unique
because retailers will have the ability to
connect online and offline customer
data.
Today’s Challenges
in Retail

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“Enhancing and altering the store to
make it BOPIS-friendly will be just
one part of making the customer
experience as convenient and
personalized as possible.”
Jason Schwab
Producer of the RestaurantSpaces,
RetailSpaces, and WorkSpaces

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Many strategies with BOPIS or Curbside will
persist once some semblance of normalcy is
restored from COVID19.
BOPIS (including pickup in locker, or
drive-up) is on the horizon because the
convenience of these consumer journey
options will only continue to increase as the
process is improved.
Value of BOPIS
and Curbside

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What’s happening in Retail?
Use BOPIS to avoid
shipping costs
Coresight Research
64%
of Consumers
To receive goods faster
Coresight Research
37%
of Consumers
Prior to the Pandemic, Reports in July 2019 said mass merchants were among the most popular
retailers to offer buy online, pickup in-store services.
Access promotional offers
or discounts
Coresight Research
36%
of Consumers

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What’s happening in Retail?
By the number of
orders placed online
and picked up at stores
Adobe Analytics
208%
increase
Were more likely to use
curbside pickup due the
coronavirus outbreak
CommerceHub
59%
Of Consumers
Between April 1, 2019
and April 20, 2020
A two-day survey
revealed
were still likely to opt for
curbside delivery once the
pandemic subsides
CommerceHub
75%
Of Consumers
Of those consumers
subscribed,

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Brands Who are Riding the Wave

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POLL 2
Do you feel efforts like BOPIS or Curbside
are here to stay?
Yes
No
Unsure

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The New Normal
In order to do this right, retailers
will need the right data and the
right quality.
Location Data Streams

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The New Normal
In order to do this right, retailers
will need the right data and the
right quality.
Transaction
Human Mobility
Vehicular Traffic
Demographics
Points of Interest

Demographic or
Points of Interest
Demographics
Determines whether products and
services are being targeted to that
company's most important consumer
types
Points of Interest
Understanding location drivers such as
the competitive landscape or site
selection requirements

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Mastercard Spend Insights Scores
Sales
Ranking of total
monthly sales
revenue by
location
Ticket Size
Ranking of
monthly average
ticket size
Transactions
Ranking of no.
of monthly
transactions by
location
Stability
Variance in
retailers versus
the prior year
Growth
Increase in
sales year over
year
2.3bn cards globally 160mm transactions / hour.

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Mastercard Demo Summary
NOV 15 - 29,
2019
APRIL 16-29, 2020

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TomTom
149 countries 56.8m KM of navigable roads 550m connected data sources
Live Traffic Speed
Profiles
Logistics Historical
Traffic
POIs
Origin
Destination
Online
Maps
Online
Traffic
Online
Search
Online
Routes

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Human Mobility
Data
● Mobile data insights available in 50
countries
● Anonymized, aggregated location data
from GPS enabled devices
● Detailed population, movement, location
visits, travel modes, and dwell times
Mathias
Schläffer
Data Scientist at
Unacast
Dan
Rushton
Content Marketing
Manager at CARTO

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Human Mobility Data
Indoor Mapping

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The New Normal
In order to do this right, retailers
will need the right data and the
right quality.
Location Data Streams

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CARTO — Unlock the power of spatial analysis
POLL 3
How are you currently using your Mobility data? (Select all that apply)
Customer Journey / Origin Mapping
Indoor Mapping or Parking Lot Flow
Foot Traffic Counts
Trade Area Creation
Other / Currently Not Using Mobility Data

KEY FEATURES
Data in the New Normal
Plot customers. Collect, identify and measure patterns
found in customer behaviors based on point of sale
systems, virtual dressing room technology, in store
sensors, online interactions, loyalty programs
Import and integrate data. Use big data analytics to
ascertain useful data based on measurable statistics.
Outfitting stores with smart sensors or generate
location-based traffic data and to pinpoint the
customer journey
Optimize the shopper experience. Consumers are
researching if they really want a product, and many go
online to find the lowest price for it. Use technology to
track both off and online

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The New Normal
In order to do this right, retailers
will need the right platform and
the right analytics.
Preparing for
Curbside
“There’s very low risk for
(retailers) in this
environment, because the
consumer expectation isn’t
very high. For many, it has
been the only option.”
-Greg Portell
Lead Partner of Kearney’s global
Consumer Practice

KEY FEATURES
Strategies in the New Normal
Improve Supply Chain. Efficiency. Action can then be
taken to improve the supply chain. In addition, by
combining real-time shelf data with advanced ordering
algorithms, retailers can more precisely control their
supply chain and help improve inventory management
and the quality of products and services
Cross-Channel Analytics. Omnichannel analytics
provides a much more sophisticated view of customer
demand and the expanded customer buying journey.
Create a dashboard to obtain a holistic overview of
performance.
Forecast Trends with Predictive Analytics. By
enabling retailers to understand how specific
customers shopping at specific locations choose from
an assortment of products, they can then predict what
demand will be in different geographies.

KEY FEATURES
Strategies in the New Normal
Improve Supply Chain. Efficiency. Action
can then be taken to improve the supply
chain. In addition, by combining
real-time shelf data with advanced
ordering algorithms, retailers can more
precisely control their supply chain and
help improve inventory management
and the quality of products and services

CARTO in the New Normal
KEY FEATURES
Share secure dashboards in our cloud solution or
on-premise, on mobile or desktop
Report dynamic changes such as realignment in sales
territories or potential opportunities of improvement
Create and Develop lightweight, intuitive dashboards
for simple sharing of insights across your organization

WHAT IS CARTO’S SOLUTION?
Cloud-Based
Your Sales
Spatial Analytics Location Intelligence
Best Practices for Retail Analytics in the New Normal
Monitor online and in-store
consumer demands & their
respective logistics
Secure, multi-device,
cloud-based solution which
seamlessly integrates with
existing data sources and
your CRM
Apply spatial analysis
techniques in your expansion
and redesign decisions
Bring location data into the
equation - as well as maximizing
non-traditional data sources
$

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“The real challenge for retailers across
the board is how to put the product
the person wants in their hands, at the
exact moment that they want it. That’s
the new consumer expectation.”
Chris Lydle
Global Partner Lead, Google Shopping

Thanks for listening!
Any questions?
Request a demo at CARTO.COM
Stephanie Schober
Solutions Engineer at CARTO // sschober@carto.com
Matt Forrest
Director of Spatial Data Science at CARTO // mforrest@carto.com