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Bringing location intelligence
to everyone.
CartoDB
Private & Confidential
There are trillions of new location data
points that are currently not generating
insights.
PROBLEM
Private & Confidential
MISSION
Private & Confidential
With CartoDB everybody can analyse,
visualise and share insights on location data.
We are de...
Democratizing Location Intelligence
Cloud Geo-Analytics
Self-service geospatial
algorithms to derive
meaning from geo
Conn...
Private & Confidential
The Geospatial Ecosystem.
Data Services
Social media, Satellite Imagery
and other connectors.
LBS In...
Private & Confidential
A vibrant, global
and growing
community. 140k
strong.
Open source & open data. 

Common data library...
Product.
Private & Confidential
What is CartoDB
• The easiest Map Editor in the web.

• A powerful geospatial platform
that can be integrated anywhere.
Ca...
What is CartoDB
• The easiest Map Editor in the web.

• A powerful geospatial platform
that can be integrated anywhere.
Ca...
DATA SERVICES
Social media sources: Twitter,
Google Trends, Facebook
Topics, Connectors, Satellite
imagery
COMMUNITY
GENER...
Customer cases.
Private & Confidential
Technology companies.
Private & Confidential
Twitter gains insights through CartoDB on how
events are unfolding across its platform.
Financial Services & Insurance.
Private & Confidential
BBVA identifies key economic hotspots with credit
card transaction data using CartoDB.
Public Sector.
Private & Confidential
The Major’s Office knows what is happening
in New York through CartoDB maps.
Media.
Private & Confidential
The WSJ displays real-time mapping & storytelling,
as during presidential elections, powered by CartoDB.
Market opportunity.
Private & Confidential
Private & Confidential
At the intersection of 3
exploding markets
Data analytics
$16 Billion*
Location Based Services
$7.5 ...
Private & Confidential
Competitors
- GEOSPATIAL ANALYSIS CAPABILITIES +
-EASEOFUSE/APPENABLEMENT+
We have the best market fi...
Team.
Private & Confidential
Private & Confidential
48 passionate, bright, international
designers, software engineers, map
scientists & business develo...
Go-to-market. Sales model.
Private & Confidential
Private & Confidential
Go to market
strategy.
Private & Confidential
TARGET UNIQUE VALUE
PROP.
CHANNEL
Excel of
maps.
Collab...
Private & Confidential
Standard plan
Free Account
No Account
LEAD SCORE
Sales development.
Sales Qualification
Standard Ente...
Financials.
Private & Confidential
SaaS Metrics.
Our Enterprise offering is very sticky with negative MRR churn.
AVG. ENTERPRISE
MRR
ENTERPRISE MRR
CHURN
AVG....
Business plan.
Private & Confidential
Business Plan
Our CartoDB Platform and Editor sales let us access the enterprise
world and will boost the growth of our ma...
Funding history
Kibo Ventures, Vitamina K
Additional funding considered to:
• Major ramp up of sales operations - partners...
Thank you.
@CartoDB  
Miguel  Arias  
COO  
marias@cartodb.com
CartoDB Series B Deck
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CartoDB Series B Deck

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CartoDB Series B Deck

  1. 1. Bringing location intelligence to everyone. CartoDB Private & Confidential
  2. 2. There are trillions of new location data points that are currently not generating insights. PROBLEM Private & Confidential
  3. 3. MISSION Private & Confidential With CartoDB everybody can analyse, visualise and share insights on location data. We are democratising location intelligence.
  4. 4. Democratizing Location Intelligence Cloud Geo-Analytics Self-service geospatial algorithms to derive meaning from geo Connected Location Data Real-time data streams from enterprise data and external partners. Visual Data Discovery Custom visualisations, reports and publishing tools to integrate CartoDB anywhere Private & Confidential
  5. 5. Private & Confidential The Geospatial Ecosystem. Data Services Social media, Satellite Imagery and other connectors. LBS Integrations Routing, geocoding, basemaps Partners Network Open in CartoDB Open, import and display open data Education network Community Over 140K enthusiastic mappers Cross department on site licenses More than 80 Partners distributed worldwide Private & Confidential Marketplace Initial apps launched S1 2015
  6. 6. Private & Confidential A vibrant, global and growing community. 140k strong. Open source & open data. Common data library. Public profiles. Ambassadors & startups program. Extensive academic reach. Worldwide meet-ups. Private & Confidential
  7. 7. Product. Private & Confidential
  8. 8. What is CartoDB • The easiest Map Editor in the web. • A powerful geospatial platform that can be integrated anywhere. CartoDB Platform is the next generation technology for geospatial data. Integrate with enterprise databases, connect location based services and create custom geospatial solutions. Platform On-premises or in the Cloud Data services Your data Editor Private & Confidential
  9. 9. What is CartoDB • The easiest Map Editor in the web. • A powerful geospatial platform that can be integrated anywhere. CartoDB Editor is the easiest mapping tool in the web. Upload data, analyse, collaborate and share maps & reports within your organisation or publicly. Private & Confidential
  10. 10. DATA SERVICES Social media sources: Twitter, Google Trends, Facebook Topics, Connectors, Satellite imagery COMMUNITY GENERATED DATA ENTERPRISE DATA Search API, data curation, data marketplace Connectors to enterprise databases, multiple data formats, Big data capabilities OPEN DATA data.gov, common data libraries, census bureau Cloud-based Predictive analytics.
 Library of shared geo-algorithms created by community/internal.
 Geo-fencing Create, deploy & share, analytics solutions created in: R, Python and Javascript. MAPS, REPORTS, DASHBOARDS 3rd PARTY INTEGRATIONS GEOSPATIAL APPLICATIONS METADATA GEOSPATIAL ANALYTICS VISUALISATION Maps Use case oriented templates.
 Spatiotemporal visualisations.
 Storytelling, Mobile ready Graphs Framework to add ext. elements. Location oriented charts LBS routing, directions, places, geocoding, basemaps… Alerts Triggers.
 Data updates REALTIMESYNCHED DATAFEEDS From data to applications: the cartoDB stack
  11. 11. Customer cases. Private & Confidential
  12. 12. Technology companies. Private & Confidential
  13. 13. Twitter gains insights through CartoDB on how events are unfolding across its platform.
  14. 14. Financial Services & Insurance. Private & Confidential
  15. 15. BBVA identifies key economic hotspots with credit card transaction data using CartoDB.
  16. 16. Public Sector. Private & Confidential
  17. 17. The Major’s Office knows what is happening in New York through CartoDB maps.
  18. 18. Media. Private & Confidential
  19. 19. The WSJ displays real-time mapping & storytelling, as during presidential elections, powered by CartoDB.
  20. 20. Market opportunity. Private & Confidential
  21. 21. Private & Confidential At the intersection of 3 exploding markets Data analytics $16 Billion* Location Based Services $7.5 Billion GIS $2.5 Billion NEW MARKET CREATION Private & Confidential *Source: IDC report, Marketmakers report
  22. 22. Private & Confidential Competitors - GEOSPATIAL ANALYSIS CAPABILITIES + -EASEOFUSE/APPENABLEMENT+ We have the best market fit on new generation mapping needs and are on the best position to grow the market towards location data analytics and data services. *Google maps engine was deprecated Jan 2015, partners & customers are transitioning to our CartoDB on Google Platform solution. Private & Confidential *Primarily desktop based products
  23. 23. Team. Private & Confidential
  24. 24. Private & Confidential 48 passionate, bright, international designers, software engineers, map scientists & business developers.
  25. 25. Go-to-market. Sales model. Private & Confidential
  26. 26. Private & Confidential Go to market strategy. Private & Confidential TARGET UNIQUE VALUE PROP. CHANNEL Excel of maps. Collaboration mapping tool for enterprises SEO/SEM Content marketing, Buzz/Events/PR Map Academy. Inside sales Partners Next generation mapping technology for real time & big data. Outside sales, Inside sales, Partners/resellers, Devs community. EDITORPLATFORM anybody Data journalists, Business users, BI professionals, GIS experts. Developers CIOs, CTOs Managers FREE: 
 CAC- CLOSE TO $0 Media “publicity” - Embeds design Universities strategy Content marketing - Community ORGANIC: BLENDED CAC- $xxx (SEM CAC - $xxx)
 SEM ROI xxx% Inbound marketing started March 14 ENTERPRISE SALES: BLENDED CAC- $xxxxx 4 Sales exec (MAD) / 2 Sales exec (NYC) Key verticales: Finance - Tech - Gov - Media Partners network revamped with GME deprecation
  27. 27. Private & Confidential Standard plan Free Account No Account LEAD SCORE Sales development. Sales Qualification Standard Enterprise No potential Return to Marketing OUT Sales Development. Sales Nurturing workflow (varying intensities) Named Accounts NEED FIT AUTHORITY TIMING BUDGET
  28. 28. Financials. Private & Confidential
  29. 29. SaaS Metrics. Our Enterprise offering is very sticky with negative MRR churn. AVG. ENTERPRISE MRR ENTERPRISE MRR CHURN AVG. BASIC MRR BASIC MRR CHURN CLTV ENTERPRISE CAC
 ENTERPRISE CLTV/CAC ENTERPRISE CLTV BASIC CAC BASIC CLTV/CAC BASIC Private & Confidential AVG. ENTERPRISE MRR ENTERPRISE MRR CHURN CLTV ENTERPRISE CAC
 ENTERPRISE CLTV/CAC ENTERPRISE+
  30. 30. Business plan. Private & Confidential
  31. 31. Business Plan Our CartoDB Platform and Editor sales let us access the enterprise world and will boost the growth of our marketplace offering. $US Millions Private & Confidential
  32. 32. Funding history Kibo Ventures, Vitamina K Additional funding considered to: • Major ramp up of sales operations - partners network and marketing efforts. • Marketplace: Data services + data products + geospatial apps offering. • CartoDB everywhere: Community outreach.                MM  Seed  round  in  Jan  2014 Earlybird, Kibo Ventures, Vitamina K            MM  Series  A  round  in  Oct  2014 Private & Confidential
  33. 33. Thank you. @CartoDB   Miguel  Arias   COO   marias@cartodb.com

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