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CES 2017 - Our digital future according to Cartina

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We at Cartina visited CES 2017 and this presentation was used at one of our breakfast seminars to summarize CES and what future implications the technology will have.
Traditional strategy often uses the three dimensions; Operational efficiency, Product leadership and Customer intimacy. Today and tomorrow companies will need to become great on at least one of these digital dimensions; Automation, Interactions, Innovation or Data-driven.
The presentation gathers the technology related to each of these four dimensions. Below are the summarized finding for each dimension:

INTERACTIONS:
From swipe to talk
From customer satisfaction to customer flow
Image scanning + augmented reality

AUTOMATION:
The battle of the car
From connected to smart home
AI will start to understand people's feeling

DATA-DRIVEN:
Personal, persistent and predictive
Personalized personalization
Going from presenting measurements to telling the customer what they should do

INNOVATION:
Retailers still go strong
Products solve one problem – to start with
Collaboration in the DNA – how can I help you?

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CES 2017 - Our digital future according to Cartina

  1. 1. CARTINA AT CES 2017 CARTINA 3 februari 2017
  2. 2. AUTOMATION INTERACTIONS DATA-DRIVEN INNOVATION 4 HOT TOPICS FROM CES 2017
  3. 3. OPERATIONAL EFFICIENCY CUSTOMER ORIENTATION PRODUCT LEADERSHIP AUTOMATION INTERACTION INNOVATIONDATA-DRIVEN Traditional strategy vs digitalization strategy
  4. 4. INTERACTIONS: VOICE RECOGNITION VIRTUAL REALITY AUGMENTED REALITY MIXED REALITY 3D
  5. 5. 1995 = 100% 2013 = 23% 2017 = 5% 2020 = !!!
  6. 6. Top used features: 1. Timer 2. Weather 3. Music Alexa
  7. 7. The best interface is no interface”
  8. 8. AUGMENTED REALITYVIRTUAL REALITY Replaces the real world Single user experience Enhances the real world Social & collaborative Glasses needed Mobile apps
  9. 9. Customer flow – hide complexity 0,90 0,90 0,90 0,90 0,90 0,90 = 53% satisfaction
  10. 10. CARTINA OBSERVATIONS 3. Image scanning + augmented reality 2. From customer satisfaction to customer flow 1. From swipe to talk
  11. 11. AUTOMATION: ARTIFICIAL INTELLIGENCE SMART CARS THE NEW BED
  12. 12. What will you do when ”driving”…?
  13. 13. Do what I want, not what I say
  14. 14. ” You don’t see it, but it is happening”
  15. 15. 2. From connected to smart home 3. AI will start to understand people’s feelings 1. The battle of the car (time) CARTINA OBSERVATIONS
  16. 16. DATA-DRIVEN: USING DATA THE RIGHT WAY DATA IS THE NEW OIL THE NEXT LEVEL OF PERSONALISATION
  17. 17. Does data strategically differentiate you?
  18. 18. Data is the new oil”
  19. 19. to play out for me? How do I want this personalization
  20. 20. Who should know me? Colleague10 150 300 300+ 70 Friend Parents Partner You
  21. 21. 3. Going from presenting measurements to 1. Personal, persistent & predictive 2. Personalized personalization CARTINA OBSERVATIONS telling the customer what they should do!
  22. 22. INNOVATION: ROBOTS-CHILDTECH E-HEALTH IOT & DATA 3D
  23. 23. A new relationship with your entire audience
  24. 24. CUSTOMER JOURNEY How to insert you into VR
  25. 25. A CARTINA OBSERVATIONS 1. Retailers still go strong 2. Products solve one problem 3. Collaboration in the DNA – to start with – how can I help you?
  26. 26. AUTOMATION You don’t see it but it’s happening INTERACTIONS Creating customer flow preferrably with no interface INNOVATION Find the one problem that needs to be solved DATA-DRIVEN Know your customers better than they know themselves Add text hereWhat can we learn from CES 2017?
  27. 27. Cartina comes to YOU! 1 hour presentation + Q&A 3 hours WORKSHOP charlotte.mattfolk@cartina.se 0735 58 14 29 What’s next? JOIN US on CES 2018!

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