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Digital marketing

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Digital Marketing
By: Carson Powell

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What is digital marketing?
At a high level, digital marketing refers to advertising through digital channels
such as searc...

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Social Media
Social media has become not only an aspect of our daily lives, but also a key part
of marketing. Social media...

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This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!

This presentation is an overall summary of digital marketing, how it works, the aspects, components, and processes within digital marketing, as well as the effects of social media and how it has revolutionized digital marketing. I hope anyone who views this presentation learns a thing or two about digital marketing!

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Digital marketing

  1. 1. Digital Marketing By: Carson Powell
  2. 2. What is digital marketing? At a high level, digital marketing refers to advertising through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
  3. 3. Social Media Social media has become not only an aspect of our daily lives, but also a key part of marketing. Social media allows business to advertise, publicise, and promote your business, as well as recruit and hire employees. Many new businesses turn to social media as a way to get their businesses’ name out to the public, and oftentimes will attract customers as well. Social media has truly revolutionized the world of business and marketing, and will continue to do so for many years to come.
  4. 4. The 4E Framework for Digital Marketing The 4E framework for digital marketing is essentially a framework for marketing communications with social media. The 4E framework starts with exciting the customer with relevant offers, educating the customer about offering, helping customers directly or indirectly experience products, and finally engage with customers on a common platform. The first three Es essentially add up to fourth E, which is engagement.
  5. 5. Engagement The most important E that was previously discussed is engagement. Marketers recognize the importance of engaging customers. Social media engagement offers a profitable way to engage customers by taking into account their current behavior while also setting the stage for future behavior. The growth of social media and their effects in turn stems from several factors. The wheel of social media engagement includes the terms information, timeliness, dynamic, network, and connected. These are the five effects that drive social media engagement.
  6. 6. Problems that Digital Marketing can solve There are many problems that digital marketing can potentially solve. Some include businesses not knowing an audience well enough to get started, not having a social media strategy, and having marketing teams that are siloed. These are just a few of the many, many pros involving digital marketing and how much they can help new marketers/businessmen.
  7. 7. Online Marketing As a primary element of digital marketing, online marketing might be the most familiar and well-established. It continues to grow rapidly, expanding innovative new marketing activities in various electronic channels, such as websites and thought-sharing sites, which are more widely known as blogs. Nearly all manufacturers, retailers, and service providers in operation today have created and maintain websites, blogs, and a social media presence, to enable customers to interact with them over the Internet. A prime example of a firm that uses online marketing to its fullest potential is Amazon.
  8. 8. Your Digital Marketing Program Begin the launch of your digital marketing program by first determining your audience and goals, and then putting in place metrics to ensure you’re always improving. There are four main steps in planning, implementing, and optimizing your digital marketing program. The first step is to identify and segment your audiences. The second step is to establish goals and measurement strategy. Next, set up your adtech and channels. Finally, launch and optimize your digital marketing program!
  9. 9. Components of Digital Marketing Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. It’s important to know what these channels are. Paid search, search engine optimization (SEO), content marketing, social media marketing, email marketing, mobile marketing, and marketing automation are all components of digital marketing. We see these components every single day and it never tends to cross our minds that we help so many marketers make an abundance of money just by using our phones and laptops.
  10. 10. Citations https://www.marketo.com/digital- marketing/#:~:text=At%20a%20high%20level%2C%20digital,goods%2C%20service s%2C%20and%20brands. https://trello.com/c/gQJHPlPI/147-4e-framework-for-social-media “Grewal Levy Marketing”, Seventh Edition, Chapter 3: Digital Marketing

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