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#YVRSocial: Video Marketing Strategy with Karen Hopkins

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Video Strategy Consultant Karen Hopkins walks us through why video strategy matters, and how to develop a framework for your video campaigns. For more details on #YVRSocial visit http://YVRSocial.ca

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#YVRSocial: Video Marketing Strategy with Karen Hopkins

  1. 1. Why Video Strategy Matters Karen Hopkins Video Content Strategist GoodStory.Org
  2. 2. 80%of internet traffic will be video by 2021 - Cisco
  3. 3. 81%of people have been convinced to buy a product or service by watching a brand's video. - Hubspot
  4. 4. 72%where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. - Hubspot
  5. 5. video for video’s sake
  6. 6. strategic video
  7. 7. tactic
  8. 8. strategy
  9. 9. succ yeah!

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