SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
#YVRSocial: The Rise of the Influencer [Arc'teryx]
This is a presentation by Sarah Leishman, Global Digital Community Manager at Arc'teryx for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017.
For more details, visit YVRSocial.ca
Copyright (c): Sarah Leishman
This is a presentation by Sarah Leishman, Global Digital Community Manager at Arc'teryx for the #YVRSocial "the Rise of the Influencer " Event on Nov 23 2017.
For more details, visit YVRSocial.ca
Copyright (c): Sarah Leishman
5.
Arc’teryx Tribe
A good fit: Someone who “Lives It”, Is true to the
Arc’teryx brand, posts authentic content, is
known & respected in the community for getting
outdoors. Genuinely uses our gear for its
intended purpose.
A poor fit: Someone who isn’t authentic, goes
outside just to post it on Instagram, ‘poses’, is a
career ‘influencer.’