#YVRSocial: The Rise of the Influencer [Arc'teryx]

Wahiba Chair Training & Consulting
Wahiba Chair Training & ConsultingSenior Marketing Strategist with Focus on Digital + Social Media. Instructor. Speaker. #YVRSocial
#YVRSocial: The Rise of the Influencer [Arc'teryx]
Arc’teryx Content Filters
Wild Places People ArtDesign & Innovation
Arc’teryx Our Content Ecosystem
Influencers
User
Content
Athletes
Events
Mtn Culture
Product
education
Arc’teryx Influencers Drive Our Best Posts
Arc’teryx Our Influencers Tell Great Stories
Arc’teryx Tribe
A good fit: Someone who “Lives It”, Is true to the
Arc’teryx brand, posts authentic content, is
known & respected in the community for getting
outdoors. Genuinely uses our gear for its
intended purpose.
A poor fit: Someone who isn’t authentic, goes
outside just to post it on Instagram, ‘poses’, is a
career ‘influencer.’
Arc’teryx Influencers in The Wild
Arc’teryx Influencers In Our Feed
ARC’TERYX EQUIPMENT – CONFIDENTIAL
©2017
Arc’teryx Influence and Conversion
Thank you
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#YVRSocial: The Rise of the Influencer [Arc'teryx]